Nike Swot Analysis

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Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world 's most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight 's car. From these rather unpromising beginnings, Knight 's idea grew to become the shoe and athletic company that would come to define many aspects of popular culture. Bill Bowerman 's search for…show more content…
Due to the organization of the European Union and the disbursement of the Euro some economic discomfort in participating countries may be felt. In addition to those listed above other economic changes may be felt through the increase of inflation and unemployment in Asia and the Pacific Rim, Latin America, and Russia, consequently having a negative effect on shoe sales. Furthermore the fluctuation of foreign currency and interest rates, as well as a sluggish US economy may also have negative effects on the industry. As the nature of science and technology change new advances are being made, but because of the industries competitive nature each company makes their own advances, and then copyrights them. The industry has come very far by studying the fashion, leisure, fitness and sport consumers. Slow international economies especially in countries where manufacturing occurs may decrease in international profits. In addition with the initiation of war on a global level, as well as terrorist alerts, people are generally spending less in an effort to prepare for whatever comes to pass. The Nike mission is "to bring innovation and inspiration to every athlete in the world. If you have a body, you are an athlete." As long as there are athletes, there will be Nike. Nature of the external environment surrounding the company The athletic footwear industry has experienced strong growth in

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