Nike: The Product Mix Of Nike

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Nike was previously known as Blue Ribbon Sports which founded in 1964 by the Phil Knight and Bill Bowerman. The company take its name from Nike, the Greek goodness of victory. Nike start off their business with running shoes. The first product which have manufacture by the company are shoes, it name is “Nike Moon Shoes”. The Nike founded in January 25, 1964.The company headquarters are near Beaverton, Oregon, in the Portland metropolitan area. Nike was a well-known company around the world. Nike has product for men, women, boy and girls. For the product in men categories have shoes for golfing, football, basketball. While for the women categories have sports bra, Tops and T-shirt, pants and tights. For the product in the categories of boys have basketball, training and gym,…show more content…
If the customer use it for the sport purpose, it will protect their legs and the quality of the shoes are good. PRODUCT The marketing mix for Nike Company have cover the key of tactic and strategic of the company which use to lead the position in the global market for athletic footwear, apparel and equipment. Nike product mix are counts the organizational production output offer to the target customer. The most famous product which manufacture by the company are shoes. The target customer of this product usually fall in the categories of young athletic, women and runner. The purpose of the using the company product because the shoes are light, and have a better performance. For those customer always go for activities such as gym, jogging, basketball they can get a better suite of shoes with great fitting, light and carry a better performance. Nike packaging their product by using a concept of simplicity, sustainability, and easily of use. Nike have cover all the aspect. They hope that they can provide a good service for the customer so that they can carry their product in the easy way. Nike most modern

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