Nike Versus Adidas

4. Further Research—Gather information on Nike’s recent moves and accomplishments, and those of its rival Adidas. Are both firms following the same strategies and using the same structures to support them? Or, is one doing something quite different from the other? Based on what you learn, what do you predict for the future? Will Nike stay on top, or is Adidas the next industry leader?

- Nike should be able to cater to the target markets specific needs in fields of sports, fashion, and lifestyle, Nike would be able to widen its consumer base and generate more revenue.

While other areas of responsibility of Adidas would be product development, in which they carry out strategic analysis for reviewing their existing plans and identifying newer opportunities and risk associated. There two main forms of strategic analysis and that would be SWOT Analysis and Ansoff’s matrix, Adidas uses Ansoff’s matrix as their model to review their product

Nike and Adidas both have seniority over the new UnderArmour and have distributed their businesses in more countries. Nike and Adidas also have a more marketing advantage in advertising their products in mainstream movies, television, and even video games. The companies have more endorsements with athletes and famous non athletes. Nike and Adidas share a main goal of marketing to all types of consumers while introducing products for their side projects. People will always prefer name brand over lower prices and better quality. UnderArmour has a long way to go to keep up with these two companies. UnderArmour even has to face the threat of more small businesses trying to reach their levels of operating with lower

By far the leading competitors in the industry are the three-headed monster of Nike, Under Armor and Adidas. With Nike reporting 13% increase in revenue in North America and the fact that North America accounts for 40% of their revenue alone, Nike is truly the giant of the industry, (“Adidas Vs…”). Though Adidas holds a huge chunk of the market share in European countries, the mainly soccer-oriented company falls behind Nike and Under Armour in the US. Recently Under Armour surpassed Adidas when “Under Armour’s U.S. sales of footwear and apparel totaled $2.6 billion in the 11 months through Jan. 3, compared with $1.6 billion for Adidas, according to data released Thursday by Sterne Agee and SportScanInfo. Both companies trailed Nike Inc.’s

First, In the SWOT it is possible to notice that one of the major strength of Nike is also related to one of the company weakness. The fact that the company does not have its own factory and outsource its production in underdeveloped countries can guarantee a high-quality-low-price product to the final consumer, which it is very important in the current footwear/sporting goods high-competitive market, however, for a growing group (including people who practices sports and try to accomplish a healthy life), just the quality of the product and its

This report is an analysis of the athletic shoes industry on both a global and U.S. market. This report is to analyze the external and internal issues facing this athletic shoes industry, and the companies that operate within it. This analysis includes a comparison of Nike, Inc. and Adidas AG who are footwear manufacturers in the world. However, Nike spent thirty years developing from the challenger position change to the challenged from Adidas. Rivalry among business firms grew more intense as the economy develops. This report will compare competitive advantages and distinctive competencies between two companies, and conclude

After 2006, Nike caught up with the Adidas in global market share. It’s all thanks to Nike’s ability to find new alternative ways of brand management such as digital distribution with YouTube or individual partnerships with players that lead to Nike catching up when it did not have the rights to market extensively on the worlds biggest stage.

In the sportswear industry, the two giants Nike and Adidas are crushing the competition for years. It is Difficult for a brand to come face a competition of this magnitude on land that weighs billions of dollars worldwide. but new competitors try to come to snatch market shares to Adidas and Nike without any real success with more or less success, these brands only gain few crumbs that give up the powerful German-American duo. However, the US brand Under Armour comes to undermine the dominance of Nike and Adidas.

Nike, a transnational corporation located in Oregon; the leading supplier and developer of athletic shoes and apparel goods; with $27.04 billion USD in sales revenue for 2014 (http://www.forbes.com/companies/nike/) in contrast to Adidas, which has a sales revenue of $19.24 billion USD in 2014(http://www.forbes.com/companies/adidas/); experienced an explosive growth since the 1970s, the industry has globalized widely

Nike is one of the top athletic shoe companies in the United States and they create goods for many sports. They have competition from every sport and sports fashion brand around the world. Although they are known for leading in these categories, they do have three main competitors. These competitors include Adidas, Reebok, and Under Armour. Each one of these companies have different ways they compete against Nike. Nike has the most revenue between the four companies with an estimation of 33 billion dollars while Adidas has 16 billion, Reebok has 3 billion, and Under Armour has 4 billion dollars. Based on those numbers, Nike has positioned itself to compete against these three companies in many ways.

1. What is adidas’ position in the athletic shoe market? How does the brand seem to be doing in this market? Position: the position of adidas has transferred from “leading supplier of soccer footwear worldwide” to “leading sport brand”. Adidas was founded in Germany in 1920. In 1995, it became a public company as well as the leading supplier of soccer footwear due to its great performance of footwear sales. In 1998, adidas began to move into the U.S. market. Adidas doubled its U.S. market share within only one year, so it hoped to continue to make big move in following years. In its way to U.S. market, adidas confront with the

Nike, Inc. Is involved in the design, enlargement and universal marketing and vending of footwear, equipment, attire, accessories and services. Nike has a solid worldwide brand which everybody will know by its logo. Due to the Powerful brand, the company can be seen as manipulative and insatiable, That is the biggest weakness of Nike , However The business could likewise be produced universally, expanding upon its solid worldwide brand identification and the product development offers Nike many opportunities (Friesner, 2014). Nike is threaded by presenting itself to

Since Adidas Group is a very large corporation; it has to structure the organization efficiently and effectively in order to

The Adidas and Nike companies both share the similar goal but there Marketing tool are very different. To analysis Adidas critical challenge’s I first had to analysis Adidas PESTEL, to get an understanding on how should I create a plan of action to beat there competitor Nike. The Adidas Political goal is to take control and monitor hazardous substance to protect human health and environment and eliminate PVC. The Economical help countries decrease unemployment rate by increasing employment. The Social has tried its best to keep up with the newest fashion trend and the technology has create the world first smart shoe by adding microchip inside their shoes. “Good marketing is no Accident but a result of careful planning and execution using state of the art tools and techniques. Its becomes both an art and science as marketers strive to find creative new solutions to often complex challenges amid profound changes in the 21th century marketing environment.”(Keller & Kotler 2012 Pg. 3). The key to good marketing is more like a value enhancer of a company’s product and service which is a major attribute for build a stronger connection with consumers in their neighborhood around the world. Adidas uses the fact that most Americans are listen to hip hop music and hired rapper like Run DMC to mention their company in song, movies and group events. I