Nike, an International Business

Financially Nike has seen a massive growth from its humble beginnings of selling products from the trunk of a car to having revenue of $24.148 billion and a income of $ 3.040 billion in 2012 (United States Securities and Exchange Commission, 2011) Nike has been extremely effective at expanding beyond its domestic market of the United States to become a global brand that boasts 44,000 employees worldwide.

The global trends are to be fashion and personality. So Nike change its marketing strategies and products design to become more fashion and focus on the youth consumers. It brings risks to Nike because in the traditional mind of customers, they consider Nike only sell the athletic products. The fashion or the changing style products is unimaginative for customers to purchase. Not all the customers can follow the changing of Nike. Therefore, Nike should analyse the market and customers' preference as well as customers'

be like NIKE." NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores

Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It's a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman, University of Oregon track & field coach, and Phil Knight, middle-distance runner under Bowerman co-founded Nike. Nike was first established as Blue Ribbon Sports in 1964 as a partnership and the name Nike was officially adopted on May 30, 1978. The infamous Nike Logo - Swoosh, was created for a fee of $35 by Carolyn Davidson, a graphics design student. In 1980, Nike becomes a publicly traded company with the completion of its Initial Public Offering of 2,377,000 shares

Nike; one of the most well known companies across the globe today is most known for being the world’s #1 shoemaker. They design and sell shoes for a variety of sports including baseball, golf, tennis and football. Nike also sells dress and casual shoes as well as athletic apparel and equipment for almost every sport imaginable. In addition Nike also operates NIKETOWN shoe and sportswear stores, factory outlets along with Nike women shops. One of Nike’s biggest competitors on the rise is Under Armour, Inc. Under Armour; the primary maker of performance athletic underwear and apparel has risen to the top with main competitor Nike. The company has also begun to become a factor in the footwear market as

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

Nike is one of the most successful sporting goods companies across the world and a well-known brand that sells merchandise globally. NIKE, Inc. recognized an opportunity in the challenging economic environment, to rebuild the company strengths and pursue other potential by taking on partnerships with Cole Haan, Converse, Hurley, NIKE Golf and Umbro. This opportunity brought NIKE, Inc. more than:

Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so strong as to place it in the list of recession-proof consumer branded giants, in the company of Coca-Cola, Gillette and Proctor & Gamble.

Nike.Inc was founded in the year 1964, it is headquartered in Beaverton, Oregon. Nike.Inc is a well-known brand that creates innovative and stylish athletic gear, clothing and equipment for different sports. They are part of consumer goods sector and is in the textile apparel footwear and accessories industry. Nike distributes their products through footwear stores, sporting goods store and department stores. Nike. Inc faces an intense competition due to a constant change in design and trends as it is a consumer product. This change has a significant effect on the demand for their products. Nike is a part of athletic footwear and clothing and equipment industry which is highly competitive in nature all

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

During the beginning of the first quarter which was reported on September 25, 2014, Nike reported their revenues going up fifteen percent at eight billion dollars. The earnings per share went up twenty seven percent with $1.09, and the worldwide future order were said to increase eleven percent excluding currency changes. Conveniently the revenue of Nike whent up fourteen percent as of August 31, 2014. Even after the dramatic change in the currency changes, the demand of Nike and their products went up making Nike earn more revenue (Yahoo Finance)("Morningstar Investment Research Center." Morningstar Investment Research Center. Morningstar, 29 Nov. 2015. Web. 29 Nov. 2015.)

Property, plant and equipment represent 14% of the company’s total assets and remained about the same over the three-year period. Both of the identifiable intangible assets, and Goodwill accounts show a significant decreased. Intangible assets in 2012 was increased by about 10% but in compared to 2013 decreased by 28.6%. Goodwill have a similar decreased amount. In 2012, Goodwill show decreased by 2% and in 2013 show another decreased by 34.8%. The change was due to their intention to divest of the Cole Hann and Umbro businesses. As the notes stated, “As of May 31, 2012, Cole Hann had no goodwill or identifinite-lived intangible assets on the Company’s balance sheet, while Umbro had $70 million of goodwill and $164 million of trademark and other intangible assets.” (Nike 10 K, 2012)

NIKE Inc. is a publicly traded company that sells athletic products under the NIKE brand name and affiliate brands. At the end of fiscal 2011, NIKE Inc. earned a $20.9 billion in revenue. The brand carries products for men and women and covers a range of products from cross-training shoes to the NIKE+ technology platform. Action sports, athletic training, basketball, football, soccer, running, and tennis are only a few of the many activities NIKE manufactures products for. Several NIKE affiliates specialize in one of these sports, such as NIKE Golf, a sub-branch that designs golf equipment, balls, footwear, bags, and other accessories for the global market. NIKE golf is not the only

Through its celebrity endorsements, the company has leverage against its competitors such as Adidas. While some of the companies in the industry sponsor games to expound brand recognition, it is noted that Nike concentrates on individuals that can enhance their prevalence in the market (Wilson, 42). Thus, there increase in valuable coverage as opposed to the other institutions. Additionally, the distinct designs and distribution strategy is effective in that many people feel the need to use the products in different frontiers. For instance, tennis, volleyball and football players have designs of the products that they can use in different stages. Due to the availability of varieties, the company has leverage in that it can trounce its

Strong brand recognition – In today’s sports industry Nike’s is one of the most recognizable and famous brands. Nike’s “swoosh” logo alone has generated millions of dollars and can be seen as a huge source of income for the company itself. Over the past years Nike has built a widely known sporting company through partnerships with many prominent figures whom excel in the sporting world. The collaboration with these figures has impacted the company not only through increased income, but also for better identification.