Nike 's Business Growth Strategy

Nike has a very sophisticated sustainability strategy. The strategy is based on company’s prospects for future, to ensure that the company remains profitable and reputable, taking into consideration the social responsibility of the company (NIKE 2013). For instance, the strategy is supposed to ensure that the company gains a stable supply for the raw materials for the product manufacturing that will ensure stable supply of the products in the market at favorable prices. The strategy also targets make the company responsive to environmental concerns, aiming at reducing environmental pollution through emissions to the atmosphere (Charter, 2001). The strategy outlines the company

Nike started as a small company named “Blue Ribbon sports” by two guys named Phil

Nike has 85 people specifically dedicated to labor and environmental compliance, all located in countries where Nike products are manufactured (http://www.cleanclothes.org/betterbargain/999-nike-fights-battle-over-bad-image). Also, all potential suppliers must meet all conditions of being clean, safe and running smoothly according to a list of set specific guidelines. Besides just making sure their own factories are running smoothly and out of trouble. Nike also contributes funding and support to many non-profit organizations dedicated to improve the standards of workers in many developing countries. Nike has been able to eliminate most harmful chemicals that were once in its factories as well(http://www.iehn.org/publications.case.nike.php). Yet, still some major problems still exist within the company that some critics say is because Nike initiatives are still only money (http://www.iehn.org/publications.case.nike.php). The majority of the suppliers owned by Nike are still located in many poor country’s where much of same problems still exist. Workers may be making a little bit more than they did but it is still not much and the working conditions are not that good.

Innovation: In such a mature and competitive industry, continuous innovation is crucial to the success of the company as it gives a unique selling point that rivals do not have. Both product and process innovation are Nike’s

The company has launched the Nike products, which embody a love of sport, discipline, ambition, practice, and other athletic traits.

In this paper, we present an elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided.

is a growth company. Over the last 10 years, we’ve more than doubled our revenue, and they have stated “we believe we’ll deliver $30 billion in revenue by FY15 and $36 billion by FY17.” Since we published our FY10/11 Sustainable Business Performance Summary, our overall employee base grew to approximately 48,000 at the end of FY13, an increase of 10,000 employees. We expect strong growth in Running, Basketball, Football, Men’s Training, Sportswear, Women’s Training and Direct to Consumer sales. As we look forward, we believe that sustainability is one of the key drivers that will catalyze innovation and lead us toward continued growth. NIKE, seeks to deliver shareholder value through sustainable growth. One of the ways we will achieve this goal is to find avenues to reach our long-term vision of decoupling profitable growth from constrained resources. The CEO shared that they are working to integrate sustainability into every aspect of our business. Our aim is to challenge, push and explore ways that change the game entirely for materials, design and manufacturing. We don’t grow just to get bigger. We grow to be better and do

It appears that Nike is taking a few steps in the right directions through innovation and restructuring of their workforce to better position themselves financially in the long term.

As Nike is a multibillion dollar company, Nike has its own way of recruiting new potential employees. As the same time, there will be some weaknesses in its company’s recruitment and selection policies and procedures. Nike, Inc. has boundless chances to fuel beneficial development and further bolstering drive good fortune. Nike’s pioneers work consistently to guarantee Nike, Inc. understands its potential by rousing each one of its more than 40,000 workers to understand their potential. Human Resources experts at Nike, Inc. work as stewards of association adequacy, ability and change. The capacity attempts to guarantee that Nike, Inc. has capable, differing and comprehensive groups composed viably against Nike's greatest

To this point Nike has been able to resolve these issues and fight off most of the threats it has encountered. They will be able to do this as long as they maintain their strong management and leadership team, maintain their strong customer loyalty, maintain their dominant presence on social media and through e-commerce, continue to provide an innovative and a diverse range of products, and if their brand recognition and image remain high. If they can do all of this or “Just do it!” they will continue to be the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports

Nike expresses The Heroic by making the world better through sustainability. They are using a new water-free dyeing process, turning recycled bottles into performance gear, reusing old shoes and shoeboxes and are using new technology that minimizes waste. Nike states: “To help achieve our own goals and priorities, NIKE, Inc. uses a robust corporate responsibility reporting process. Reporting pushes us to share information about our sustainability commitments and then measure and make public our progress toward meeting those commitments. Through reporting, we’ve come to better understand and address our environmental footprint, especially our use of water, our creation and reuse of waste and the toxicity of materials and processes used to make our products.”

Nike invested in their brand by getting sports heroes to advertise for their brand such as Michael Jordon, Tiger Woods and the Brazilian football team. This further fuel the products appeal towards the consumers.

NIKE‘s unique value proposition has been on the innovative design, finesse and quality of their Product line. Innovation has been a constant driving factor of NIKE since its inception.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.

Nike’s management understands how important a relevant strategy is in the global environment, as Don Blair, Nike’s CFO, stated “...we are refocusing our efforts, increasing our investments in innovation, using our voice for stronger advocacy and looking at how we incubate new, scalable business models that enable us to thrive in a sustainable economy.”