Nike 's Effect On Advertising

The target audience for Gatorade is for athletes, but this commercial does a great job of reaching out to a wide range of athletes. The advertisement targets athletes of the older generation, along with athletes that are young. Gatorade uses two retired players, Peyton Manning and Michael Jordan, along with two players nearing the end of their careers, Eli Manning and Serena Williams, and three players that are currently in their prime, Kyle Schwarber, Matt Ryan, and Karl-Anthony Towns. The different ages in the commercial are extremely effective because athletes that would be interested in Gatorade’s products vary in age, and Gatorade had to appeal to all generations of athletes. Also, the inclusion of Serena Williams can appeal to the female athletes that view the

This advertisement was played during the Super Bowl, so the Snickers company knew how important it was to make a great advertisement in order to keep the audience as entertained as possible. Since the Super Bowl is always such a big event, it would have the potential to draw millions of new customers. The incorporation of football in this advertisement keeps the attention of viewers, while showing off the Ethos and Pathos appeals to get the Snickers Candy Bar the endorsement they desired. Although Snickers is a very popular brand of candy already, utilizing the chosen celebrities and the time in which they aired it, adds to the desire of a Snickers Candy Bar.

Most people live their lives by trying to fit in or be like the person next to them each day, trying to out do one another. When commercials air, presenting gorgeous people with amazing bodies, it makes people want to out do them. The natural act is to be better. Nike Snow Day is effective because it features famous athletes like Rob Gronkowski, Odell Beckham and Elena Donne wearing Nike’s winter apparel, playing a game of football in the snow. The commercial features both female and male athletes so Nike appeals to both sexes, although the females are ignored throughout the ad. Nike also shows the commercials emblem “Get out here” near the end in a demanding way and Nike bases the ad on lots of American lives to connect. The commercial expresses ethos logos and pathos in an interesting approach convincing its buyers to invest in their products.

In the commercial, there are different camera views depicting areas in which sports are generally played such as: tennis courts, basketball courts, and track fields. The point of these images was to demonstrate the idea that Nike has products that can be used on any of those courts, in addition to the message that even though all of these playing fields have lines and sidelines, there still wasn’t any boundaries. Wow that’s deep, right? Now of course the purpose of the lines on these courts are for having an out of bounds area and to mark different locations on the court. The literal message was trying to prove that there were no racial boundaries on the courts. To make

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

The ethos appeal is present in the Michael Jordan, LT and Polamalu commercials the most. In the Everything’s an argument textbook, it says, “We tend to accept arguments from those we trust, and we trust them in good part because of their reputations. Three main elements – trustworthiness/credibility, authority, and unselfish or clear motive – add up to ethos” (45). Of course, Nike wouldn’t use any one that had some trouble or were untrustworthy to represent their company. They know better than to include Sammy Sosa and Ray Rice to be representatives; however, someone like Michael Jordan is a great choice because of the influence he has had on many people. Michael Jordan is a role model to many; whereas, Sammy Sosa should not be one because of the illegal actions during his baseball career. He was “unaware” of the fact that he had used a corked bat during a game. Even though all his bats were tested and came back clean, Slammin’ Sammy had jeopardized much of his success from the past. Nike keeps a strong ethos by partnering themselves with famous athletes that everyone has at least heard of. Famous athletes increase their credibility because of the belief that if those athletes use their products then the product must be superior to its competitors. It proves that Nike is a high quality brand. By using famous athletes in their commercials, Nike shows that their products are not just

The highly successful company, Nike, that make the use of pathos, emotional appeal, logical appeal, and ethical appeal, throughout their ad in order to convey their targeted audience to buy their product. The “Just Do It” campaign has introduced a new competition of “Men vs Women” where runners participate by wearing Nike tennis shoes to see whether the men or women will win the race. The Nike logo is at the top right-hand corner, and the runner, meaning the “fit” man is being present in the center of the ad help indicate that the ad is about “fit” men wearing Nike shoes. Since American society is very competitive when it comes to which gender is better. The ad “One More Thing for Men to Rule” is the campaign that indicates only if “fit” men

This is a Nike Football boot or soccer cleat advertisement. One thing that has to be kept in mind is that Nike didn't always make or be one the top soccer brands. There were European brands before the 2000”s which ruled the soccer industry.Later on, those brands started lacking the “mode look and taste, which caused them to slowly die out from popularity; Nike and Adidas are the top brands in this time all to most brands have their best-sponsored players. This particular brand had the following players advertise the boots in Munich, Germany: Gustavo, Cristiano Ronaldo, Shaqiri, and Ribery.Their main player who is well known throughout the world is Cristiano Ronaldo. In 2013-14 the players arrived in Munich in either Pink-purple or orange-yellow Lamborghinis.

Obviously, this was the main attention got from this commercial. As what can be observed, the sportscaster who was previously preparing for his report was suddenly awe-struck by James' hoops and immediately made sure that his cameraman was capturing the moment on video. In this commercial of a sports drink, however, this appeal shows up in a way related to how a particular drink can actually give someone incomparable energy, that he or she may be able to do things seemingly impossible for other people to do – such as shooting 90-foot hoops like what James did in this commercial. People are always in need of attention. Without attention, people do not have ways on perceiving whether or not they are loved, cared for or appreciated. And though not in this extent, people also need attention in order to feel some sense of confidence. In a crowd, people who easily attract other people are usually those who are confident about how they look and act in public. But on the contrary, the people who easily consider themselves as wallflowers are usually left with very low self esteems since the lack of attention easily entails lack of appeal and can also be lack of significance. In this particular ad, the subject –Lebron James – was portrayed with so much significance and prominence. The attention of his co-players and literally the entire arena, even the sportscaster and the cameraman's

There is not one human on this planet that does not strive to be great. This commercial reaches out to the population who strive to be great but have yet to achieve greatness. This ad is meant to motivate people that doubt themselves day after day, to finally stop making excuses and begin their journey to greatness; by demonstrating that no matter where you stand on the spectrum you can still become great. Nike successfully utilized a universal trait that all humans possess, to be great; by simply reminding consumers that it is possible.

It worries not only to increase sales, but also about the development of sport for the common good. For example, an advertising campaign titled "If you know how to play" aims to promote the participation of women in various sports, it shows the benefits that accrue to girls and young women from sports. Nike invests in the development of the less popular sports, despite the fact that the possibility of making a profit there is much less. Such actions help to strengthen the opinion that the company is not only a manufacturer of high quality sports equipment, but also a company that cares about its customers. Thus, it is an additional competitive

Jim Riswold worked for this campaign with the filmmaker Spike Lee and they both got inspired of this creative idea from the first Spike’s movie, She’s Gotta Have It. Jim Riswold recalled his inspiration from that movie, “There’s a character in the movie named Mars Blackmon who so loves the man Air Jordan and the Air Jordan shoes, when he has the chance to sleep with the girl of his dreams he won’t remove his Jordan’s” (Wieden + Kennedy). By his inspiration, Jim and Spike were starting to shoot their first Spike and Mike commercials, which was also the first time humor ever made into Nike spot. Jim and Spike executed the spots more easier than they thought because they caught the point of both Mars Blackmon, Michael Jordan and the Nike Jordan shoes together into one spot. Most of the audience already known who is the Michael Jordan, but less people known Mars Blackmon who is the number one big fan of Michael Jordan. So, Jim wanted to shot the commercial like Mars instead of Spike. Basically Jim made Mars pretended to produce, wrote, and recorded it by himself. This commercial was well executed and demonstrated, thus it gave the positive, playful and powerful identity to the NBA especially for the Jordan’s humanizing image as a big star

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

Recently Nike dropped a commercial titled “Want It All” and it is an extremely interesting advertisement. Nike just became the new official sponsor of the National Basketball Association (NBA) and it needed an advertisement to excite the fans of the league and get them excited for the new season. Nike took the spot from one of its top rivals in the athletic wear world, Adidas, so they needed to put out a strong front and show people that they were just as good if not better than their competitor. Nike is an extremely well known distributor for athletic wear and sporting goods. In the commercial, Nike uses a fictional person who goes by the name of Donte Grand and is an extremely skilled basketball player. He grows up in the inner-city and does not come from a lot, but he excels in basketball and shows that no matter where you come from, if you want it all, you are going to have to go and get it. Throughout the commercial, he transitions from his front yard to the local outdoor court, to his high school, college, and eventually pro teams where he is playing in the NBA Finals which is the championship with big time Nike sponsored players such as Kevin Durant and Lebron James. The advertisement uses ethos and pathos to help convey its message.

A major component of the commercial is a sense of pride and accomplishment. Many people strive to be the best on the field or on the court, which is why many viewers around the world are able to relate to this commercial. Additionally, the advertisement uses humor as a means of connecting with the audience as well. About halfway through the video, the narrator convinces the viewer that if he can ride a bike then he can also ride a bull. Including humorous instances throughout the video provokes laughter and keeps the viewer watching. Finally at the conclusion, the director throws a curveball at the viewer, challenging him to try to beat LeBron James at the end of the advertisement. To think that someone would beat the King in a dunk contest is irrational; however, the comparison is intended to show that anything is possible, you must ¨Just do it.¨