Nike vs Adidas

The sportswear industry is dominated by Nike and Adidas, which together hold around eighty three percent of the industry’s market share in revenue (Biddnessetc). Since both have such a high demand of customers they have created multiple distribution centers in the United States and in other countries. To stay ahead of the other industries both companies concentrate on promoting and creating new and innovative products.

3. Problem Solving Draw a diagram that shows what you believe Nike’s present organizational structure looks like. Be sure to include all possible components. Next look at the diagram as an organization design consultant. Ask: How can this structure be improved? How can Nike gain even more operating efficiency without losing its performance edge in terms of continually coming up with innovative, high quality, top-design shoes?

As a name brand, Nike has developed very effective type of management system. The company continues to offer new high quality products to its customers. Its globally recognized name is increasing sales revenue. The cost of production continues to be low, while research and development continues to make incredible advancements. External opportunities include a lot of places to grow in foreign markets. Nike also has the opportunity to transfer its brand name in footwear to other items and accessories. The company also has technological advancement opportunities to better serve its customers. Manufacturing prices for Nike should be decreasing, while Nike should be able to predict manufacturing difficulties in certain countries.

1.What is your assessment of the strength of competitive pressures stemming from rivalry among Under Armour, Nike and Adidas-Reebok?

Nike uses emotional context to appeal to a sports player mind. “Just do it”, Nike’s slogan, is encouraging athletics across the world to go on the field or gym and give it their all. Without seeing or directly experiencing the product, they convey a feeling to the audience to experience what it would be like to use their products. The main purpose of the Nike website is to adapt their audience to this ultra world of sports. Nike gives you the ability to do anything. Nike is a creditable source for quality sport clothing. They have contracts with Professional teams. When addressing counter arguments Nike has made it known to the world that they product the best athletic wear. Since being around from the 1960s Nike have been beating other competitive companies, such as Reebok, Adidas, and Under Armor. Stated by Hoover’s, Nike has 8 billion more total revenue then Adidas. They have been number one in their market for years. They challenge they best competitors, on Nike home page website they have the Jordan Jumpman label. Jordan is he greatest basketball player. With Jordan being with Nike there is no way none for the basketball audience to use a different brand then Nike.

Nike is one of the largest athletic retailers in the world and the most important lessons learned when studying the successful brand include focusing on building a strong brand and the implementation of innovations. What is the first thing that comes to mind when you say or hear the word Nike? Just Do It! Swoosh! Kobe Bryant. Air Jordan’s, maybe? Well those are just a few of the many ways in which Nike has successfully managed to grow its brand. The prevalence of the Just Do It! tagline, along with the Nike swoosh, has allowed its customers to identify the brand without Nike having to say it continuously. Nike has managed to create strong emotional ties through the constant use of imagery and messages.

Great company to discuss. I myself almost chose Nike as well, because of the brand and how well known they are. It seems like they are a company that has been around since athletes and athletics were in the mains stream spotlight. This is because as you state you cannot go outside without seeing a Nike logo or brand image at least once. This is a company that has built a reputation and status world wide, you don’t have to speak English to understand what the Nike “swoosh” logo stands for. That is the amazing and powerful impact it has made, through international sports teams/players to being sponsors of competitions like the Olympic Games. Do you think that by keeping their brand visual simple for so many years has helped build this status?

Also Nike is now sponsoring such elite athletes like Kobe Bryant, and Maria Sharapova, which generated more revenue by having such famous sponsors to promote the Nike brand (Investopedia). In general, Nike has a comparative advantage when we look at the liquidity of these two

Nike.Inc was founded in the year 1964, it is headquartered in Beaverton, Oregon. Nike.Inc is a well-known brand that creates innovative and stylish athletic gear, clothing and equipment for different sports. They are part of consumer goods sector and is in the textile apparel footwear and accessories industry. Nike distributes their products through footwear stores, sporting goods store and department stores. Nike. Inc faces an intense competition due to a constant change in design and trends as it is a consumer product. This change has a significant effect on the demand for their products. Nike is a part of athletic footwear and clothing and equipment industry which is highly competitive in nature all

Customers of Nike, Under Armour, and Adidas currently living in the D.C. Metropolitan area were asked to complete a survey that asked 4 simple questions about these different brands. The summary asked them to vote on which brand they prefer, wear, trust, and who is currently dominant in the apparel industry. This graph was used to help back up our facts as to why Nike should be chosen to carry apparel for your store. Nike is what the people want. This was based on a poll of 84 participants in total, and 83 for the last questions.

Nike is a very popular shoe manufacturer. This organization, as with any manufacturing organization, is in the business of making products for minimal cost. Nike in particular manufactures sports shoes and equipment. This company has been in business since 1964 (Ferrell, Fraedrich & Ferrell, 2015). Nike has been under scrutiny for allegations for such as employing under age workers and using toxic chemicals for production.

When shopping for anything related to sports, it is impossible to avoid the brand of Nike. Nike apparel can be seen in all sports – from golf to basketball to tennis. In addition, several notable athletes like LeBron James and Cristiano Renaldo have signed sponsorship deals with Nike to endorse their products. It is nearly impossible to go a day in the sports world without seeing the famous Nike “swoosh”. There is a lot more to Nike than what the average person realizes, though.

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

Nike is one of the most lucrative and popular sports brands in the entire world. It was founded as “Blue Ribbon Sports” on January 25th, 1964 (Roach, 2015). The founders, Phil Knight and Bill Bowerman, started the company with only $1,200. Seven years later, in 1971, the company officially became Nike, Inc. (Roach, 2015). The company name “Nike” was established by Jeff Johnson and came from the name of the Greek goddess of victory (Roach, 2015). Nike’s famous swoosh logo was also created in 1971 by a lady named Carolyn Davidson who was a graphics design student at Portland State University (Roach, 2015). She was originally paid $35 for the creation of the logo (Roach, 2015). She was later celebrated by the company and was given approximately one million dollars of stock in Nike (Roach, 2015). Illie Nastaese was the first athlete to sign an endorsement contract with the company in 1972 (Roach, 2015). As Nike has progressed in both profit margins and popularity, they have been able to sign some of the top athletes in the world. These endorsement deals include such athletes as Michael Jordan, Tiger Woods, Lebron James, Derek Jeter, and many others (Roach, 2015). Nike has also been able to land apparel contracts with the National Football League, National Basketball League, and other sports teams around the world (Roach, 2015). Over the years Nike has built their brand from the bottom all the way up to a global empire that is recognized by people in every country.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.