Nike vs Adidas

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1. Visit minimum 5 retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. b) Acceptance levels of the 2 brands in the consumers of your city. c) Consumer feedback for improvement, if any, of NIKE/ADIDAS. Ans: The Finally report After visit of Six Outlets of Nike & Adidas: Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brands in the market and both the brands have different market segments and different strategy. After Thorley going through the case study and also visiting to both Nike and Adidas outlets the market in my city Delhi has more consumers of ADIDAS shows…show more content…
3. Prepare a SWOT report of NIKE vis competition both in the branded as well as the unbranded market in your city. What are the future challenges that NIKE may have to overcome in the market? SWOT Analysis Report of Nike: Strengths: • Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets. ' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage. • Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production. • Nike is a global brand. It is the number one sports brand in the World. Its famous 'Swoosh ' is instantly recognisable, and Phil Knight even has it tattooed on his ankle. Weaknesses: • The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent
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