Nike's Athletic Footwear Products

1659 Words7 Pages
Nike was founded in 1964 and is headquartered in Beaverton, Oregon. It is the world’s largest supplier of athletic apparel and sports equipment, worth over 105 billion dollars. Nike sells its products to retail accounts, through Nike-owned retail stores and Internet Websites through a mix of independent distributors and licensees throughout the world. Independent contractors manufacture all of Nike’s products; including all of its footwear and apparel products, which are produced outside the United States. The company has around 48,000 employees worldwide in North America, Western Europe, Central & Eastern Europe, Greater China, Japan and Emerging Markets.

The Nike brand has eight main categories: Running, Basketball, Football (Soccer),
…show more content…
• Global Brand Divisions
Global brand divisions include Jordan Brand Designs, Hurley, and Converse brands.
◦ Jordan Brand Designs distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on Basketball using the Jumpman trademark.
◦ Hurley designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark.
◦ Converse designs, distributes, and licenses casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. Operating results of the Converse brand are reported on a stand-alone basis. The Nike Brand
Nike’s market cap recently eclipsed $77 billion. They have been making a huge push into the soccer market and that, in return, has tremendously helped their brand awareness across the world.
What’s most interesting about Nike right now, however, is its growing focus on technology. Last year, Nike filed over 500 patents, a company record and entered the wearables market with the Fuel Band. They also have held a long partnership with Apple, building apps for exercise and health. It’s only a matter of time before your clothes are totally synched with an app on your
Open Document