Nike's Imc Plan

5035 WordsJul 8, 201121 Pages
1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business……………………………………………………………………... Page 3 1.2 Nike Origin and Background…………………………………………………………... Page 3 1.3 Nike Popularity………………………………………………………………………… Page 4 1.4 Key Milestone I…………………………………………………………………………Page 5 1.4 Key Milestone II...……………………………………………………………………... Page 6 1.4 Key Milestone III……………………………………………………………………… Page 7 2.0 Competitor…show more content…
The shoe, although expensive at $89.95, was an immediate hit among players, from the N.B.A. to the playground, with professionals like Moses Malone and Michael Cooper endorsing them and wearing them during games Moses Malone was an early adopter. The famous rapper Nelly recorded an ode titled “Air Force Ones.” 5|Page Nike “It’s the No. 1 seller in the history of athletic footwear,” said Matt Powell, an analyst at SportsOneSource, a research and data firm in Charlotte, N.C., that follows the sporting-goods industry and Powell estimated that about 12 million pairs of the Air Force 1 were sold at its peak in 2005. (4) 6 NIKE 1.4 Key Milestone II The Pegasus 25, Nike's best selling running shoe, is considered. NIKE, Inc. debuts Nike Considered Design NEW YORK, NY. - October 28, 2008 - NIKE, Inc. (NYSE:NKE) today debuted Nike Considered Design, its latest products which combine sustainability principles with the newest innovations for sport. While Nike has delivered consumers Considered products for several years, for the first time, Nike Considered Design will be featured in all of Nike's six key categories: basketball, running, football (soccer), women's training, men's training and sportswear, as well as in tennis and ACG (All Condition Gear). (5) 6|Page Nike LeBron James (Born December 30, 1984) is an American professional basketball player for the Cleveland Cavaliers of the NBA. Nicknamed "King James," he was a three-time
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