Nike's Neoliberalism: Ideas

Nike a global fashion and sport icon to the world is branded as one of if not the best athletic company in the world. Nike produces athletic gear for every sport imaginable. They are known as well for there one of a kind products but as well as the brand that the best athletics wear and advertise for. The founders of Nike Phil Knight and Bill Bowerman meet when Bill Bowerman was the training coach for Phil Knight when he ran track for Oregon. It was there at the University of Oregon where Bill Bowerman always looked for ways to amplify the track shoe to enhance a student’s performance but was unsuccessful. Phil Knight who later went to study at Stanford followed the same mindset of creating a shoe himself. Knight alternated his decision

On a daily basis a considerable amount of Americans unwind and observe their surroundings pass by, fantasizing about getting out and achieving their aspirations. Although it is common for desires, one 's prosperity depends on the inducement he or she has inside. Envision an ad that can augment that incentive. One of the most iconic brand up-to-date, Nike, is often known for it’s vast marketing campaign which pairs gifted and captivating athletes with top-line, enticing goods. The indelible slogan, "Just do it", plays a key role in helping consumers form promising ties with the brand. With Nike products being socially accepted, the inclination for consumers to purchase them spirals. As seemingly as it is, sports; whether it’s football,

The concept of neoliberalism is studied in Ikenberry’s "Liberal Hegemony and the Future of American Postwar Order". The theory of neoliberalism is an approach to economics where control of economic factors is focused on by the private sectors of government rather than the public sectors. The main points of neoliberalism suggest that governments should deregulate markets, reduce public spending on social services, and privatize state owned markets. This model shifts away from the concept of community and toward the idea of individual responsibility; basically, people are held responsible for their own lack of services such as education and welfare, and

Many people can prove that Nike is a company that continues to push the boundaries of design and performance, promoting freedom and choice, but these same people leave out the obvious facts that show how this company exploits third world countries by using cheap labor. It is necessary to raise that awareness so we can be responsible consumers and remember the source of our "swoosh" apparel.

Winning Most Valuable Player of the NBA four times, two Olympic gold medals, and the NBA scoring title, LeBron James is known as one of the greatness athletes of all time. Although LeBron James has become the best of the best, being a famous athlete is not necessary in achieving greatness. Anyone is able to find greatness if they look and work for it. Nike’s “Find Your Greatness” ad campaign uses everyday athletes to attract people of all skill levels to become active and purchase their athletic gear for doing so.

The Oregon-based company, Nike Inc., is one of the biggest brands across the world. Nike is dominating the segment of athletic footwear, clothing and accessories through a strong market base. According to Yahoo Finance ( 2016), Nike has a market capitalisation of $85.14 billion whereas its competitors such as Adidas (32.63) puma ( 3.68) ralph lauren (8.01) JC Penny ( 2.62). Such a huge market capitalisation has led Nike to have P/E ratio of 25.56 which is lower than the industry (textile – footwear apparel and accessories) of 19.4. This suggests that investors expects the company to grow. Nike has achieved this by clo

Thus, the lower the inflation and the accessibility of inexpensive credit should assist low-income families and have a good effect on inequality.

Neo-liberalism is based on the theory that society should be shaped by the free market and the economy should be deregulated and privatised and also taxes should be reduced. Neoliberalism is defined by Investopedia (2016) as a “policy model that transfers the control of economic factor to the private sector from the public sector”. Moreover, the private sector should be subsidised and owned by the global capitalist. Neo- liberalism became popular in the 1970’s and this approach is believed to allow the corporate capitalist to open up a free market which ultimately becomes free for the wealthy corporate market and less free for everyone else. Neo- liberalism has many material effects on many aspects of people’s lives and Australian public education system is one example of how business interest has penetrated in the public systems.

Nike is an American multinational company that sells, design and manufacturing clothing, footwear, sports equipment and accessories. Because Nike is a multinational company, Nike needs to have a great marketing strategy plan to be able to gain customers around the world. The strategy marketing can have pros and cons. Some of the pros are Nike is a mega brand, Technology and relations.

Nike was started in 1964 as a sportswear company dealing with shoes but later diversified to start the production of other sports wares such as clothes and balls and other sporting equipment. Nike has since become a household name and is present in all continents.

This has meant more market-driven and capital-driven economies throughout the world, under the banner of neoliberalism . According to economic imperialism however, neoliberalism is “driven by the logic of profit for the private accumulation of capital based on the exploitation of labor throughout the world ”. It has in effect resulted in a world-wide system of production and labor exploitation, causing extreme inequality throughout the world as well as dependency relations between the different parts of the

Neoliberalism is the fundamental driving force of economic globalisation. It promotes a laissez-faire economy characterized by free trade, free circulation of capital and investment. It is in favour of the privatisation of public enterprises and the liberalisation of industries. The main political actors are Transnational Actors, Transnational Corporations, International non-Government Organisations and International Organisations such as the IMF and the World Bank. National governments provide infrastructure to promote economic growth, but they do not interfere in the economy. Free markets and a strong deregulation are believed to be the most efficient and socially optimal allocation of resources. Transnational Corporations take comparative advantages for differences across countries in terms of land, labour and capital. Neoliberalism is also reflected in an international division of labour.

Neoliberalism is a political and economic theory that highlights the ways in which practices such as free market activity, free trade, and the protection of private property rights promote human prosperity and the overall success of society. The ideology prioritizes expanding competition through deregulation, as well as reducing the role of the state through privatization. Neoliberalism is a product of globalization, the spread of free market capitalism, and the spread of liberal democracy. While this theory claims to encourage equality, there is evidence that neoliberalism in fact augments class inequality.

We are facing various social, economic, environment challenges today which are getting worse day by day, it may also include rapidly increasing population, and most important unprecedented macroeconomic stress. In order to save the world from a potential catastrophe, we have to make significant changes in our behaviour as well as the system we are in. There is an escalating global movement to address all the issues which may question the sustainability of an organisations. Sustainability of organisations, nations, humanity is becoming a primary goal of the individuals and groups in all the different sectors anyone can think of. Leaders are very keen to launch new sustainability initiatives on a daily basis in order to make the surroundings more sustainable in nature. So now in this report which is based on the case study of “Nike: sustainability and labour practises”. This case illustrates that Nike was found guilty regarding the labour practises the company was following which the reason for the external criticism Nike had to face around the world during 1990 and 2000. The main purpose of this report is to study the sustainable initiatives Nike had to take to tackle these issues and further how much those steps are similar to the theory regarding the sustainability of the organisations.

The term neo-liberalism can abstractly be used to refer to a set of economic policies that have gained popularity in the past two decades. These policies have been popularised by the powerful financial institutions like the World Bank and International Monetary Fund. They have been determined by the decline of the capitalist economy, provoking them to revive economic liberalism. Such economic and social policies usually have a market-driven approach. These are usually characterised by economic theories that are neoclassical in nature. They further advocate for the efficiency of the private enterprise, liberalization of trade, and enhancement of the open market. These concepts are to the effect of capitalize on the private sector in their