Nike's New Device to Scan and Correct Golf Swings: Market Analysis

These magazines and movies are only a small portion of how golf has helped changed society.  Golf provided a helping hand in bringing the American nation closer together as equals.  Blacks and Whites of all ages and gender have been given the chance to play along side each other in a safe environment.  Sports sometimes provide a place for equality.  Golf is a great example of this equality.  Stossel says "golf is beginning to look more like America: diverse, multicultural, and largely middle class" (2).  But, will Americans take advantage of the

Golf may be a challenging game which can stress you a lot, but being in an outdoor area, socializing with others can be a great way to forget any troubles. Usually, golf is often associated with good mood, because it releases endorphins and mood-enhancing chemicals within our brains. Furthermore, when talk about golf, we think about using all those innovative gadgets such as golf rangefinder, swing analyzer and others golf devices which can make us fell less stressed. For example, a swing analyzer will help improve your game by measuring your swing. In fact, by using all these gadgets you will feel more confident and less stressed.

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

I play golf for the pleasure of it; have been doing so for number years, as member, Sharjah Golf Club. I am proud of expertize I have acquired in it. It seems to be a game of hitting a dimpled white ball, placed on a holder, between relaxing walks, with a caddy in tow, whereas it requires knowledge of math, science, engineering and technology for one to be a ‘Tiger Woods’.

When people here the word ‘golf’ they often correlate it with a misleading sense of boring, elderly men and women who have nothing better to do. Believe it or not, there is a broader reason why so many retirees indulge in the golf lifestyle. Yes, golf is a lifestyle, not just a sport. Many people, most of whom know absolutely nothing about the sport, do not realize that playing golf regularly can add five years to their life span and also have many other well-being-related benefits (“Health” par. 5). Golf is a great therapeutic activity because it teaches good etiquette, it enriches the mind, and it provides for a healthy lifestyle.

A matter of opinion has separated a variety of sports enthusiasts apart, due to the ongoing debate of whether golf is a sport or simply a skill. Famed golfer Arnold Palmer declared, “Golf is deceptively simple and endlessly complicated; it satisfies the soul and frustrates the intellect. It is at the same time rewarding and maddening – and it is without a doubt the greatest game mankind has ever invented. (ThinkQuest.com)” These words state what every athlete experiences and feels when he/she is turning a double play, making the game winning three point shot, or throwing a hail mary pass for a touchdown. Golfers are athletes too, they train for that big moment just like any other athlete, but

The only thing more challenging than life itself is golf. Many of the traits that the American people pride themselves on displaying are prevalent in golf. One area, in which the true American attitude is seen, is in the progression of golf. The American people are extremely evolutionary. The American people are always building new equipment, a trait seen everyday in golf. Throughout American history, tradition has been important, thus golf equipment has changed but always retains it key qualities. Finding the easiest and most efficient way to do something is also a major theme in American history. Through the changes made to the types of metals used in golf clubs. Also the changes to the golf

Our group strongly values stewardship among one another. We value the stories we tell walking down each fairway, the jokes told before teeing off, and the advice given while settling bets after the round. Golfers are often stereotyped as quiet and serious competitors, but this group breaks that social norm and sets new norms. We cheer each other on to play well, even at the expense of losing a few dollars to that person, rather than cheering for ourselves to win.

“Golf is so popular simply because it is the best game in the world at which to be bad”, a

Golf ball production also became a big business. Callaway decided to build own facilities from the scratch, whereas e.g. Nike decided to outsource the production. Callaway made only two sorts of ball, the blue for soft feel and the red for firm feel. That means, they focus on the mass market, as they deny "techno-babble" and alike. They did change the historical packaging size and design according to true customer needs and likes and did choose a differing logo as well. The investments and efforts paid off, because analysts expect 2 to 3

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

Swannies has dedicated their efforts into focusing their target consisting of male golfers that are between the ages of 15-39. Such individuals would consist of students, young professionals- especially ones who casually golf. This target market makes up half of the golfers in the United States. If Swannies were to also focus on men aged 39 and older, they may be able to attract another 40-50% of the men in the industry. This would be key for Swannies- aiding Swannies with their extensive growth.

Demographic factors have given us numerous opportunities. Golf is a versatile sport, any skill level, and any age can play. In the United States 29 million people played at least one round of golf in 2014. (Pringle, 2014) At the beginning of 2015 the U.S. population was at over 320 million citizens, golfers account for 11% of the total population. (U.S. Census) Age plays a significant role when targeting to sell. The average age of a golfer in 2014 was 54 years of age which is dramatically higher than other sports. When selling golf products you have to appeal to the younger aged groups as well as the older ages (Pringle, 2014). Golf is a segment of the sports market, so when you go into selling specialized golf balls you enter a niche market.

Altius Golf’s choices in its channels of distribution have played a major role in its loss of market share. There are two distribution channels when it comes to the golf market, on-course and off-course, which account for 40% and 60% of unit sales respectively which result in 45% and 55% in dollar sales respectively. Altius’ number one selling product the Victor TX retailing at nearly $50 per pack accounts for 70% of its total golf ball sales. Altius sells the Victor TX in both on-course and off-course

Many people take up Golf thinking that it is easy, after all, how hard can it be to hit a little white ball with a stick? This thinking evaporates the first time they step onto a driving range and attempt to hit that little white ball. Golf is not easy by any stretch of the imagination. My experience with golf began in May of 2005 when friends came to stay with us; my wife informed me that I would have to take Roy, her friend’s husband Golfing. I had not been to a driving range (since I was in my teens) and I had never played golf on a course before. It was quite an experience; the weather was cold, rainy and nasty the three times we played while they where here, the game hooked me badly, even with the bad shots and the nasty weather.