CEO Anthony Toma founded Nine9 The UnAgency to assist the 99 percent of models and actors who do not have an agency representing them. Nine9 is where the entertainment industry, such as Nickelodeon, HBO, Reebok and more, goes to cast television shows, commercials, print ads, music videos and more. Breaking in to the modeling and acting industry as a beginner is challenging, however, Nine9 provides individuals with the tools that they need to succeed.
In an ideamensch interview, Toma said he is passionate about helping ambitious individuals find high quality opportunities in the modeling and acting business. Founded in 2003 as Coral Reef Productions Inc., Nine9 The UnAgency grew by using the Entrepreneurial Operating System (EOS), by Gino Wickman. According to Toma, EOS helped him identify each of his employee's strengths so they are not placed in the wrong position. Tomas once had a modeling and acting franchise, however, it did not work out. His failure allowed Toma to take the best aspects of his previous business and incorporate them into Nine9, while getting rid of the practices that did not work.…show more content… Casting calls at Nine9 come from reputable casting directors; currently there are auditions listed for The Voice, Kid's Baking Championships, Little Big Shots and more. Toma is revolutionizing how people find representation, and since the company does not charge industry representatives to list casting calls, casting directors will list their job on Nine9 and get immediate