Ninkasi Brewing Company: The Packaging Process. Amanda

Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went” 100 % employee owned in2013” (Gorski, 2013).

In Tanzania, there are various research studies on the impact of packaging as a tool of attracting customers. Also, its importance made government to set a platform of setting and improving the packaging standards at the Ministry of Trade and Industry under Packaging Technology Center (PTC). The least we can report here, is the deliberations made by stakeholders in the East African Community (EAC) Dried Fruits and Vegetables Region Stakeholders Workshop in Morogoro 2010, it was felt that for a Tanzanian business to penetrate into foreign markets the aspects of packaging are vital

The next project was bottling Gordon Biersch signature beer and retailing it. This had three biggest challenges: this project was entirely Gordon’s baby and demanded time and attention; secondly the freshness of the bottled beer versus the freshly brewed was an issue for which they decided the beer would have a shelf life no longer than three months. Thirdly and the most exciting challenge was the head-to-head competition with other microbreweries and premium beers. Despite the tough competitive environment, Gordon Biersch aimed to achieve 11% of the market in three years (by 1996). This retail venture required huge investment, thus they decided to start small to prove to the investors that they could pull it off.

Larry Brownlow, a young entrepreneur, wanted to operate his own business after completing graduate school. He agreed to a distributorship opportunity with Coors. The brewery company was looking at expanding their market potential of a Coors beer distributorship to a two-county area in southern Delaware. Brownlow used his resources to find and contact Manson and Associates, a research company,

In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum, so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing environment and how best to leverage this tool to influence

The documentary shows how the two small beer entrepreneurs, Rhonda and Sam try to establish themselves in the beer industry and success in the high potential market. The film shows that the beer industry is governed by some difficult and outdated laws along with an oligopoly of the large brands. These large brands manipulate the beer industry by acquiring and buying off the smaller brands which they find competitive among the market. The small brewers thus face difficulties and barriers establishing themselves in the American beer industry. The big giants like the Coors Brewing Company, Anheuser-Busch, and the Miller Brewing Company face challenge from the independent craft beer producers when these new brands are put on shelves; so they seek ways to prevent distribution and production of these small brands, which is harmful for the competition in the beer industry. Sam Calagione and Rhonda Kallman are considered as small entrepreneurs in the beer industry who struggle from the large brands, the difficult laws, and the less competitive but highly profitable

Molson Coors is a thriving international brewing company that has nine Signature Brew drinks and 123 Special Brew drinks that ranges from non-alcoholic to alcoholic (Molson Coors Brewing Company, 2016b). They have multiple markets around the world which contributes to the success of the company in the brewing industry. This report analyzes Molson Coors’ internal and external environments which determines their position in the brewing industry. It also discusses strategies the company uses in order to be successful in their industry. Molson Coors shares the industry with its main competitors but has its own uniqueness that makes its business stand out. Molson Coors is a successful business that presents opportunities for economic growth.

The business level strategy of Heineken is to grow the business in a sustainable and

The operation in which I plan to explore is Ninkasi’s packaging process. I specifically plan to analyze the brewery’s bottling line and the brewery’s recent encounters for defects in their packaging process such as; low fills, crooked labels, chipped, or broken bottles, and equipment shut downs. First I will discuss how these problems can be identified. Second, I will apply quantitative tools to the problems. Third, I will provide insights into how Ninkasi may use these tools to potentially reduce defects in their packaging line.

Keller, a 34 year old Harvard Business School graduate was the managing director. When he joined the company, it was losing $2 million a year on sales of $80 million. Three years later, he increased the Greek subsidiary’s earning to $5 million on $100 million revenues. His effort involved changing the market strategy, hiring a new top management group, restructuring the sales force and acquiring the fourth brewery in Salonika.

The Scientific Glass, Inc (SG) is a midsized company in the specialized glassware industry producing for and supplying to research facilities and specialized laboratories in its market regions; North America, Europe, Asia Pacific and rest of the world. The company is facing an increase in inventory level balances with too much capital tied up in inventory preventing it from using its capital towards international expansion. Evaluating other options on the basis of effects of SG's previous attempts at

Stella Artois, informally called Stella, is a pilsner beer between 4.8 and 5.2% ABV. It is a beer brand from Belgium and it also brewed in other locations. Stella Artois is one of the prominent brands of Anheuser-Busch InBev, the world’s largest brewer. Stella Artois has its own Pouring Ritual and iconic serving chalice and it is savoured in 95 countries as a complement to elegant events and fine dining (ABInBev, 2014). The first point will be discussed is Stella Artois’ s market entry strategy. As same as other international companies, Stella Artois also uses acquisition strategy to expand its market. As InBev attempted to maximise its product portfolio by launching its leading brands into new markets, Stella Artois was launched as a premium product in Latin America (Passport, 2005). China is the key focus of Stella Artois’s efforts to generate growth. The 2014 acquisition helped the company make the fastest growing top 10 player in the market (ABInBev, 2015). The acquisition also served to strengthen its position in economy larger and enhanced the company’s production and distribution infrastructure in the market. The second point being analyzed is Stella Artois’s marketing strategy. First of all, the packaging strategy of Stella Artois will be analysed. The packaging of Stella Artois has evolved over time. However, the mandate on the design has not change. All packaging must be supreme quality and worth (Stella Artois, 2004). Stella Artois packaging always exclusive

The legislative requirements - e.g. Source of water, HACCP or Risk-Based Preventive Controls during the bottling process

Packaging has always been one of the most important aspect of food supply industry. It helps in labeling of the food item, provides ease of transportation and most importantly aids in preservation of food item for a specific time period. One of the most important food item consumed by most people around the globe are juices. The most consumed juice all over the world in orange juice. Australia lies 9th in the world for the consumption of juice (1). Hence, the concern of various packaging units used for the juices is rising steeply. Significant research is being put into the field to reduce the environmental impacts and costs of the containers.

impact of the decision on the cost structures and the resultant margins for each of the