Nintendo : A Video Game Company

Nintendo take the actions it did? How did these affect the value created by the industry?

After Sega went out of business with their last console, the Sega Dreamcast, there were only two developers creating consoles which was Nintendo and Sony. Microsoft saw an opportunity to make money and they had already had some experience in the video game industry with their help at Sega.

The battle went for 2 years until this happened in 1977 Shigeru miyamoto went to Nintendo an average card game company that made things like flower games and other card games.miyamoto turned that company into a high scale video game company. They released the nes and went overboard of anything Atari had done all their existence.miyamoto joined at the age of 25 and currently is at the age of

However, as the Wii’s target market is slightly different from that of either the Xbox 360 or the PS3, it is of less concern in the short-term. Nintendo’s dominance of female console gamers, however, is of serious concern. In 2008, the Wii outsold the PS3 and Xbox combined, indicating Nintendo’s strength in the market, as well as the growing eminence of female gamers as a target for game and console developers.

Nintendo is taking the world by storm with their new Nintendo Switch. Many gamers enjoy the Switch because of its mobility and motion controls. The remotes are different from any Nintendo console but it does have some similarity to the Nintendo Wii controller. Most games for the Switch have multiplayer compatibilities but some are solo games. The Legend of Zelda is one of the most popular game series from Nintendo, lucky for us they released a new game in the series for the Switch called The Legend of Zelda: Breath of the Wild. It is an open world game where you go around solving puzzles, battling enemies, and solving the mystery of what happed to

The Nintendo Switch is part of an Oligopoly due to the few number of major producers, the difficulty of getting into the market, the similarities in products and the slight amount of control that each company has over its price in the market. When it comes to producing video game consoles there are 3 current producers. Sony, Microsoft and Nintendo. Sony is the producer of the PlayStation 4, Microsoft is the producer of Xbox One, and Nintendo is the producer of the Nintendo Switch and the 3DS. There are many other companies that develop consoles that do one of two things, either they have games built into them or they stream the game from their servers.

Sony, Microsoft and Nintendo have been competing for a decade with Sony dominating the market throughout most of the years because of their superior technological products. The video games industry faces an entirely new rivalry situation. In 2008, Sony lost its strong position on the market, because of Nintendo’s success with their dynamic Wii over Sony’s high-tech PlayStation 3 and Windows’ Xbox 360. Although the Wii was technologically much less advanced than PS3 and Xbox 360, the Wii's cheaper price, ease of use, innovative motion-sensitive controller, and simple but fun games, made the console a hit all demographics from 9 to 65 years old, male and female. All these factors resulted in Nintendo’s Wii dominating sales and surpassing Sony’s by an impressive ratio of 2:1.

     "Work hard, but in the end it's in heaven's hands." This is a quote from Game Over about the meaning of the word "Nintendo." In the video-gaming market, though, it was really in consumers' hands. Nintendo has always needed to adapt to survive in the market. Nintendo always needed to be on top; it was a company that needed to be ahead of the rest. Nintendo had to set new standards, or improve on an existing product or idea.

Nintendo Company, Ltd is based in Kyoto Japan. They are recognized as being the "worldwide leader in the creation of interactive entertainment" (Nintendo, 2002, PG). Some of the world's best selling video gaming has come from the Nintendo Company, including Game Boy and Nintendo 64. In America Nintendo is based in Redmond, Washington. It is interesting to note that in American households nearly 40% have a Nintendo product.

The Nintendo Wii’s macroenvironment consists of many components that the company has been able to successfully use to their advantage. They have developed a product that has completely revolutionized the gaming industry. Nintendo has done their research, and managed to expand their target market to people who would never think about gaming. They have successfully produced a product that almost everyone can enjoy.

The fifth and final force is that of the intensity of rivalry. This is the strongest force in the video game industry. Nintendo was very strategic in targeting an audience that Microsoft and Sony neglected. While Microsoft and Sony focused on the typical gamers, males ages 18-34, Nintendo focused on a broader audience “everyone” when creating their Wii. In the video game industry rivalry Microsoft and Sony are battling for the same market, while Nintendo has much of its audience all to itself. This is why

Credibility: Who remembers Super Mario brothers? According to Guinness Record, Super Mario Bros is Nintendo’s best-selling game. My experience with video games growing up is that I remember playing Super Mario and Tetris with my cousins. Every time I played, I felt an adrenaline rush due to the excitement, so, I became competitive, and was always looking for a challenge. We would stay up late whenever we get can our gaming in, while our parents were asleep. I even fought with my cousins for hogging up the controllers, but in the long run, I learned to be patient and strategize against other players such as my cousins.

The role of technology is vital in this industry as it focuses on technological efforts for competitive advantage. Every new development uses new technology. Though there are restricted innovations in the gaming industry, the speed of technological transfer is very high. Nintendo’s role from playing cards to toys to video games and then with each console introduced, included many technological changes. Technological up gradation increased hardware costs and discouraged innovation. The online capability of Nintendo Wii was a major change in the technology of the video game industry though they were not able to do as well as their competitors (Sony, Microsoft).

That was until Pokemon Go, Nintendo’s new augmented reality game in collaboration with game developer Niantic rapidly became a prevalent pop culture phenomenon and a punch line for after work activities, making Nintendo’s market capitalization soar $9 billion in the last few days. The game has seen 21 million daily users, surpassing Twitter, and it has also trumped the engagement rate of

The main obstacle facing a start-up video game console company from entering the industry is saturation of the market from the larger video game console makers or the “big three” Nintendo, Microsoft, and Sony. The big three tend to release new game consoles around the same time frame and compete head to head for sales. During the time frame it is impossible for a new entry to jump into the fray. 2010 was a banner year for video console sales Sony’s PS3 sold 14 million units followed by Microsoft’s Xbox 360 13 million and surprisingly Nintendo’s Wii led the big three selling 17 million units. After the 2010 release of all three consoles sales started to decline for each company. Nintendo took the largest sales loss at 72% in 2013 only 747,000 were sold compared