Essay on Nintendo: Here Wii Go

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Nintendo: Here Wii Go While for years Nintendo dominated the market for virtual gaming, a rise in competition presented serious challenges for the company. After struggling for the first five years of the new millennia, Nintendo made an exceptional comeback with its innovative products, the Wii and the DS that shook the market and brought in a completely new set of customers. Their new strategy was so successful it allowed the company to become Japan’s second most valuable business after Toyota (Farhoomand, 2009).
"The game has changed... and the way the game is played has to be changed." - Satoru Iwata, president of Nintendo Co. Ltd. (Plant, 2011).
The Evolution of the Video Game Industry - The Birth of Gaming The electronic
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While monetary price was certainly a factor, Iwata was more concerned with the homing costs associated with the newer systems. While more immersive games with a wider variety of button combinations provided substantial value to the committed gamer, the larger necessary time investment to learn the games was driving away the casual, marginal user (Farhoomand, 2009). Nintendo therefore sought to be innovative with their next system, the Wii, and reach out to non-gamers. They decided to simplify the gaming experience, so they completely overhauled the way players communicated with the console. Instead of pressing combinations of buttons on controller, players of the Wii communicated with the console through movements of a wireless remote. This adaptation made the systems easy to use, quick to understand, and therefore appropriate for an untapped gaming market’ particularly families looking for an inclusive experience.
In addition to simplifying controls, Nintendo adjusted the nature of their gaming content by focusing more on real life scenarios, with which the average person could relate, as opposed to fantasy type games that appealed more to devoted gamers (Vaughan-Nicholas, 2009). The big hit games for the Wii were simple games like tennis, bowling, and golf. Nintendo also introduced the concept of “excer-gaming” with the Wii, with programs designed to assist, track and motivate users in physical exercises (Anders, 2008).
The company also decided to
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