Nintendo Research Paper

The very first ‘Video Game’ was invented by Edward U. Condon in 1940, At first it was a simple game called ‘Nim’. In nim players try to avoid picking up the last match. Thousands of people played it, although the computer won at least 90% of the games. Around ten years later in 1950, a new computer program was created by Claude Shannon for the game of chess. In autumn of 1972 the first gaming console was released by ‘Magnavox’ and they called it the Odyssey. Three years later, the next big gaming console arrived when Sears sold the first ‘Atari Pong.’ This was the beginning of a long partnership between Atari and Sears. This relationship lasted multiple years, and Sears sold several successful games. Multiple years later in 1985, Nintendo released the Nintendo Entertainment System. This new gaming console dominated the Gaming Industry and grew Nintendo’s Company. Nintendo created several gaming console legends, such as the Game Boy, Nintendo 64, Game Boy Advanced, Nintendo Gamecube, Gameboy Advanced SD, and Nintendo DS, all of which made a huge impact on everybody’s childhood from 1985 to 2005. In the late twentieth century and early twenty-first century Playstation and Xbox also started releasing consoles. They are still to this day making successful Gaming Consoles, and individual games, as well as Xbox and Playstation.

On September 23, 1889, just weeks before his thirtieth birthday, an entrepreneur named Fusajiro Yamauchi opened a small, rickety-looking shop in the heart of Kyoto. To attract the attention of passing rickshaws and wealthy denizens, he inscribed the name of his new enterprise on the storefront window: Nintendo, which had been selected by combining the kanji characters nin, ten, and do. Taken together, they meant roughly “leave luck to heaven” — though, like most successful entrepreneurs, Yamauchi found success by making his own luck. In an era where most businessmen were content to survive off the modest returns of regional mainstays such as sake, silk, and tea, he decided it was time to try something new. So instead of selling a conventional product, Fusajiro Yamauchi opted for a controversial one, a

The first console was called the Brown Box and was mad by a TV maker, Ralph Baer. The Brown Box was made in 1967. Nolan Bushaell bounded Atari in 1972. Atari then had its first big hit with the infamous Pong. In 1980 Mattel releases the Intelivision which is the first challenge against Atari’s rule. Nintendo wasn’t always the video game we know, it was originally a Japanese playing card company. In 1985 Nintendo releases the Nintendo releases the Nintendo Entertainment System, Wow what a creative name that is. Then in 1989 they released their second smash hit with the Gameboy, to compete with other companies such as Atari, Who released their Atari 2600. It included the newly released Tetris which would grow to become a massive hit to top off the huge sales of the Gameboy. In 1991 the super Nes is released. Then the original PlayStation is released in 1995 becoming extremely popular. To combat this popularity Nintendo released the Nintendo 64 in 1996. It includes favorites such as Mario 64, Zelda, and Metroid. The PS2 is released in 2000 marking the beginning of a new era of game consoles. It is the first console to include 128 bit graphics. A problem with original game consoles such as the Atari 2600 is they had little memory. With such little memory Graphics could only be up to 160 by 228 pixels. The normal today is 1925 by 1080 pixels. Some of the earliest adventure games used text instead of images to create the world you’re in. The first of these “text” games was

In 1985, Nintendo launched their first at-home console, known as the Family Computer (Nintendo Entertainment System in the U.S.). Miyamoto created the two

In 1889, Fusajiro Yamauchi founded a small company in a building in the heart of Kyoto, Japan.(Nintendo History. n.d.) The company's purpose was to create a form of Japanese playing card called Hanafuda. He called this company Nintendo. Over the next century Nintendo grew and expanded, changing its products and services, and attempting new things as the times changed. Then, during the 1970s Nintendo fixed its eyes on a new market, video games. Nintendo showcases how a small card company can become a gaming powerhouse and a legend for companies and gamers alike.

The battle went for 2 years until this happened in 1977 Shigeru miyamoto went to Nintendo an average card game company that made things like flower games and other card games.miyamoto turned that company into a high scale video game company. They released the nes and went overboard of anything Atari had done all their existence.miyamoto joined at the age of 25 and currently is at the age of

Nintendo started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as Nintendo Koppai. Based in Kyoto, Japan, the business produced and marketed a playing card game called Hanafuda. In 1956, Nintendo’s president Hiroshi Yamauchi began to realize the limitation of playing cards business because it was viewed as a mere tool of gambling. In order to overcome the limitation, Nintendo struck a deal with Disney in 1959 which allowed them to put Disney characters on their playing cards. This opens up new markets where both children and homemakers started purchasing playing cards.5 Due to this success; Nintendo went public in 1962 and became a listed company in Osaka Stock Exchange. Soon after, Nintendo started to venture in

Several years had passed and a Japanese company by the name of Nintendo decided it wanted to enter the market. Nintendo’s Family Computer, or Famicom, was doing well in Japan and Nintendo wanted to try and find success in North America. This proved to be difficult because America was still wary on the idea of game consoles after the crash. To try and avoid the skepticism that came with items labeled as a game console, Nintendo rebranded the Famicom as the Nintendo Entertainment System and marketed it as a toy. Believe it or not, this actually worked and Nintendo became a household name. In order to keep their success going Nintendo took steps to avoid another market crash. Nintendo would put developers under a contract that kept them on their console and would keep them from developing games for developers. Developers also had a limited amount of games they could release in a year as

When the NES came out Nintendo started a licensing company for third party games to produce their games in Nintendo factories. After the NES was created Nintendo redesigned the Famicom (the game cartridge) to look like a VHS tape to help grip the system grip it better. Also, the rarest game in NES history is the boxed version of Stadium Events, “but only a handful of boxed, complete copies have ever been seen in the wild, and they can fetch anywhere from $35,000-45,000 at auction” (www.usgamer.net). The best selling game in NES history was Super Mario Bros as it sold a total of 40 million copies (www.usgamer.net). Before the NES came along, Donkey Kong was the king of gaming. The reason for this is because arcades were the only way to play at the time. Luckily, NES games were playable in the arcades. Games like Ninja Gaiden and Super Mario Bros were stretched into the arcades by a system called Play-Choice10. In conclusion, the NES was part of a revolution in

It was said to suck the life out of the Earth. Henk Rogers was a foreigner who tried to enter the gaming industry in Japan. He created a computer version of the famous role-playing game, Dungeons and Dragons. In Japan, there is a game called go, which is supposed to be similar to chess but with endless strategies and more thought. Rogers wanted to get a license from Nintendo to make a computer version of the game compatible with the Famicom system. Yamauchi agreed. To become a licensee of Nintendo and produce games compatible with the Famicom, each company had to agree with outrageous terms such as giving Nintendo a large proportion of their sales. Namco was the first licensee and Pac-Man became available on the Famicom. Yamauchi wanted to link the Famicom’s together so people could play with each other from their own homes. It was not as successful as he had hoped it would be, but he believed that someday people would be ready for the development (David Sheff,

The dawn of Nintendo was when gaming evolved (Cobbett). Nintendo and others have changed the world of gaming (Cobbett). In 1981, Nintendo released the famous Donkey Kong (Cobbett). Still to this day, it’s a popular game (Cobbett). Nintendo revolutionized gaming by becoming the first gaming company to release a game that featured jumping over objects as a mechanic (Cobbett). This was the most revolutionary advance in gaming since the first Nintendo “EVR Race” (Cobbett).

By 2007 Pokemon premiered its ninth movie. Nintendo created a game called: Pokemon Battle Revolution for the Wii. In August, Pokemon’s trading card game was held in Hawaii with the youngest champion being only 7 years old.

Present: When the Magnavox Odyssey became known as the first in- home gaming console, it was such a huge hit it even influenced big video game companies like Nintendo and Sega. After being influenced by this in-home gaming console, Nintendo created their own version of the gaming console the Nintendo Entertainment System also known as the NES which was originally released in Japan. Upon doing so Nintendo's rival Sega created their version known as The Sega Master System. Throughout history most of the popular gaming consoles have either come from Nintendo or Sega. Both companies had their own fair share of hit or misses when it came to games. In the 200's gamers were introduced to a new way of gaming. The company that was the first to do this

Nintendo Company, Ltd is based in Kyoto Japan. They are recognized as being the "worldwide leader in the creation of interactive entertainment" (Nintendo, 2002, PG). Some of the world's best selling video gaming has come from the Nintendo Company, including Game Boy and Nintendo 64. In America Nintendo is based in Redmond, Washington. It is interesting to note that in American households nearly 40% have a Nintendo product.

The role of technology is vital in this industry as it focuses on technological efforts for competitive advantage. Every new development uses new technology. Though there are restricted innovations in the gaming industry, the speed of technological transfer is very high. Nintendo’s role from playing cards to toys to video games and then with each console introduced, included many technological changes. Technological up gradation increased hardware costs and discouraged innovation. The online capability of Nintendo Wii was a major change in the technology of the video game industry though they were not able to do as well as their competitors (Sony, Microsoft).