Nintendo Swot Analysis

The very first ‘Video Game’ was invented by Edward U. Condon in 1940, At first it was a simple game called ‘Nim’. In nim players try to avoid picking up the last match. Thousands of people played it, although the computer won at least 90% of the games. Around ten years later in 1950, a new computer program was created by Claude Shannon for the game of chess. In autumn of 1972 the first gaming console was released by ‘Magnavox’ and they called it the Odyssey. Three years later, the next big gaming console arrived when Sears sold the first ‘Atari Pong.’ This was the beginning of a long partnership between Atari and Sears. This relationship lasted multiple years, and Sears sold several successful games. Multiple years later in 1985, Nintendo released the Nintendo Entertainment System. This new gaming console dominated the Gaming Industry and grew Nintendo’s Company. Nintendo created several gaming console legends, such as the Game Boy, Nintendo 64, Game Boy Advanced, Nintendo Gamecube, Gameboy Advanced SD, and Nintendo DS, all of which made a huge impact on everybody’s childhood from 1985 to 2005. In the late twentieth century and early twenty-first century Playstation and Xbox also started releasing consoles. They are still to this day making successful Gaming Consoles, and individual games, as well as Xbox and Playstation.

Nintendo’s strategy for pricing of consoles and games was to lock-in the network effects consoles offered by pricing them at- or below- cost and reaping profits by pricing video games at significant margin. Nintendo took these actions because it knew that if consumers used the NES/ Famicom console, they would be a captive audience for its higher-margin video games which were necessarily more perishable from a consumer taste perspective. This affected the value created by

Video games are an ever-growing franchise that is constantly undergoing change. Ever since the dawn of video games, new consoles, games, developers, and teams have come together, fallen apart, triumphed, and failed. What is it that has allowed some to thrive where others failed? Several different factors have changed and influenced the world of gaming, including the history that is continuously being written, the people who have built the games behind the scenes, and, of course, the actual video games themselves. Numerous video games have been more successful than others, but identifying what components set the successful apart from the unsuccessful is something definitely worth observing.

Nintendo is the worldwide innovator in the creation of interactive entertainment. Based in Kyoto, Japan, Nintendo, Co, Ltd manufactures and markets hardware and software for its Wii, Nintendo DS, Game Boy Advance and Nintendo GameCube systems. Since 1983, Nintendo has sold nearly 2.7 billion video games and more than 420 million hardware units globally, and has created industry icons like Mario, Donkey Kong, Metroid, Zelda and Pokémon. Founded on September

The Nintendo brand has changed over the years, starting out as a simple card company that has expanded into the massive electronic giant we know today. They have had their ups and downs through their time as a gaming company but they always have the gamer’s interest in mind. As the late CEO of Nintendo, Satoru Iwata said, "On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer" (Yu, E., & Chan, W.

Nintendo started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as Nintendo Koppai. Based in Kyoto, Japan, the business produced and marketed a playing card game called Hanafuda. In 1956, Nintendo’s president Hiroshi Yamauchi began to realize the limitation of playing cards business because it was viewed as a mere tool of gambling. In order to overcome the limitation, Nintendo struck a deal with Disney in 1959 which allowed them to put Disney characters on their playing cards. This opens up new markets where both children and homemakers started purchasing playing cards.5 Due to this success; Nintendo went public in 1962 and became a listed company in Osaka Stock Exchange. Soon after, Nintendo started to venture in

GameStop is a retailer that was started in Dallas, TX in 1983. Babbage’s merged with Software Etc Barnes and Noble purchased Babbage’s who had also purchased Funco stores. Funco Stores changed its name to Gamestop. In 2005 GameStop became GameStop Inc buying back its shares from Barnes and Noble.

You may be wondering where it all started, where it all came from. Well I have the answer you see it all started back in September 23 1889, a young man named Fusajiro Yamauchi opened a small store in the middle of Kyoto. He was very young (he only just turned 13) but he none the less was the first owner of Nintendo. He didn’t just go straight to games, and he didn’t want to be like any other shops selling normal everyday good such as silk and tea. He wanted to be unique and start selling a product that the government had just legalized. Can you guess what it is? That’s right nothing more than cards. But these weren’t just some ordinary card these where Nintendo cards as seen in picture #1. You can see how different they were sure there where

Sony, Microsoft and Nintendo have been competing for a decade with Sony dominating the market throughout most of the years because of their superior technological products. The video games industry faces an entirely new rivalry situation. In 2008, Sony lost its strong position on the market, because of Nintendo’s success with their dynamic Wii over Sony’s high-tech PlayStation 3 and Windows’ Xbox 360. Although the Wii was technologically much less advanced than PS3 and Xbox 360, the Wii's cheaper price, ease of use, innovative motion-sensitive controller, and simple but fun games, made the console a hit all demographics from 9 to 65 years old, male and female. All these factors resulted in Nintendo’s Wii dominating sales and surpassing Sony’s by an impressive ratio of 2:1.

Nintendo a company with many accolades and an history of achievements has constantly made their mark in the gaming industry. Founded by japanese businessman Fusajiro Yamauchi in 1889 known for being a small card trading company. Nintendo grew over the years with the innovation of the new gaming systems like handhelds (Gameboy) and consoles (Magnaox Odyssey) which both were really successful and helped advances gaming the process. But in 1991 Nintendo released the Super Nintendo which helped the design of the controllers; after releasing the Super Nintendo, Nintendo looked into making more advances with the gaming side of the company. By teaming up with Sony, Nintendo established a way of play CD roms on gaming consoles, which is a huge event

Nintendo creates many games in a long time period including one of their greatest sellers. The Legend of Zelda. Released in 1987, this adult fantasy game including dungeons, dragons and a brave little hero rise to the top of the Nintendo world. Nintendo doesn’t stop there. In 1989 they release the brand new handheld gaming system known as the GameBoy. This isn’t the first handheld gaming system but with multi-colored covers, easy-to-use controls and a long battery life, it’s very hard to be beaten. With Nintendo ruling the gaming industry in the late 1980’s and early 1990’s, Sega needs some assistance being put back on the throne of the gaming industry. Thus, Sonic the Hedgehog is born in 1991 for the Sega Genesis. With his extremely incredible speed, Sonic rises the the top like it’s nothing. In 1995. Sony releases the Playstation. This new kind of gaming console grabs the attention of many gamers and this takes a bad toll on Sega. When the Playstation 2 releases in 2000, it quickly takes it’s rightful spot at the top of the gaming world as Sega is put out of business. Yet once again, another big face emerges into the gaming world. Microsoft debuts Xbox in 2001, releasing games like Halo, Spongebob, racing games, and many more. Microsoft maintains dominance once the Xbox 360 is released several years after the first Xbox. Nintendo is still quietly ruling the handheld gaming industry but still can’t compare to the things Microsoft and Sony are releasing. In 2006, the Nintendo Wii creates a fun, new kind of gaming style by getting its users up and active with sports games and games that require a lot of body movement. It’s now 2016 and these companies are still running the game market as the highest paid and largest known industries. The Xbox One and Playstation 4 have now been released with both consoles having a rivalry but

One of the things that Miyamoto had was many partners who helped him create many amazing games. One of these partners as mentioned above was Gunpei Yokoi. Gunpei Yokoi acted as a mentor to Miyamoto. One of the things that Gunpei and Miyamoto shared was an active imagination which helped them make good chemistry together. Another partner that he helped was Satoshi Tajiri. Tajiri was a world renowned game designer (“Infoplease”). He created a thriving game franchise known as Pokemon which spawned a T.V. series, six generations of games, and a card game. The president of Nintendo, Hiroshi Yamauchi, was the one who hired the young, talented Miyamoto which could also be contributed to his

Nintendo, the company which eventually became a major player in the video gaming industry for the next three decades, delivered their first series of video game console from 1977 to 1979. The Color TV Game Series were only for sale in Japan. These consoles essentially followed in the footsteps of Atari and featured Pong-style games.

The role of technology is vital in this industry as it focuses on technological efforts for competitive advantage. Every new development uses new technology. Though there are restricted innovations in the gaming industry, the speed of technological transfer is very high. Nintendo’s role from playing cards to toys to video games and then with each console introduced, included many technological changes. Technological up gradation increased hardware costs and discouraged innovation. The online capability of Nintendo Wii was a major change in the technology of the video game industry though they were not able to do as well as their competitors (Sony, Microsoft).

Quoting from the Nintendo Annual Report 2012, the company strategy is the expansion of the gaming population, which is to encourage as many people in the world as possible, regardless of age, gender or gaming experience, to embrace and enjoy playing video games. Nintendo aims to expand their digital business by offering downloadable, paid add-on content, digitally distributing packaged software and so forth to adapt in environment changes surrounding the video game market and creating new business opportunities.