Nintendo Target Consumer Groups and Unique Selling Proposition

Consider the situation faced by Nintendo, the oldest video-game company in the world. The company had positioned its line of developing good games for all age stages and strongly opposed to violence and pornography. In 1985, shortly after the company’s introduction of Nintendo Entertainment System to the United States, Nintendo met its match when Japanese entertainment giant Sony and American tech behemoth Microsoft entered the field with the PlayStation and Xbox.

However, as the Wii’s target market is slightly different from that of either the Xbox 360 or the PS3, it is of less concern in the short-term. Nintendo’s dominance of female console gamers, however, is of serious concern. In 2008, the Wii outsold the PS3 and Xbox combined, indicating Nintendo’s strength in the market, as well as the growing eminence of female gamers as a target for game and console developers.

Sony, Microsoft and Nintendo have been competing for a decade with Sony dominating the market throughout most of the years because of their superior technological products. The video games industry faces an entirely new rivalry situation. In 2008, Sony lost its strong position on the market, because of Nintendo’s success with their dynamic Wii over Sony’s high-tech PlayStation 3 and Windows’ Xbox 360. Although the Wii was technologically much less advanced than PS3 and Xbox 360, the Wii's cheaper price, ease of use, innovative motion-sensitive controller, and simple but fun games, made the console a hit all demographics from 9 to 65 years old, male and female. All these factors resulted in Nintendo’s Wii dominating sales and surpassing Sony’s by an impressive ratio of 2:1.

Although the video game industries’ main demographic is geared towards the male population, most recently, women

Nintendo started back in 1889 as a Japanese multinational consumer electronics company headquartered in Kyoto, Japan. Nintendo is the world 's largest video game company by revenue, it is worth about $22.2 billion dollars. (Forbes) It’s hard to believe that the business started by making playing cards. Nintendo was founded on September 23, 1889, by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards. Recently, the company is being run by Satoru Iwata. By 1963, the company had tried several small niche businesses, such as cab services and love hotels. Through the years, the company progressed into the manufacturing of toys and games and then eventually to the manufacturing electronic games. Early popular products included Nintendo 64, and Game Boy which was introduced in Japan in 2001. Popular current products include Wii fit and derivatives of the DS portable video game player. In this paper I will concisely explain Nintendo’s business strategy, global presence, cross cultural issues, vision/missions/goals, and their ethics and corporate social responsibility. (Nintendo)

This essay will talk about how Nintendo is currently the best company in the video game race. It will discuss all of Nintendo’s innovations to the video gaming industry as a whole and how without Nintendo, the video game industry would be drastically different. An example of an event that would have altered the video game industry without Nintendo would be the Video Game Crash of 1983, where video games were being reproduced at a rate where all copies couldn’t be sold and how all of the games at the time were essentially the same, repetitive gameplay. Nintendo’s franchises will be discussed in detail to explain how Nintendo is superior to the other video game companies, without taking away the achievements other companies have produced, besides

Advancements in information and technology have been the driving force behind some of the successful companies in the world. Businesses are leveraging this development to build competitive strategies by which they can make and sell their products and services. One of the companies that are leveraging technology to sell their services is Activision Blizzard, which makes and sells video game. Activision Blizzard has managed to establish five different business units, all of which are in the entertainment industry. The success of the company has seen it establish itself as one of the largest company in the United States and Europe in terms of its market capitalization and revenue. In an industry that has seen many other companies emerging, Activision Blizzard has the responsibility of making and adjusting its operational strategies to remain ahead of the competition. One of the approaches that it can use in the achievement of this important goal is using a SWOT analysis tool. By doing the SWOT, Activision Blizzard can identify weaknesses and threats in its operations and device strategies for working on them to remain relevant and competitive in the market.

This paper tries to express how sexism/chauvinism ideas have infected the virtual-world of video games, and resulted in a male dominated video-gaming industry. Now, being that 49% of U.S. households own a dedicated gaming console (E.S.A. 2012), it is imperative that we address this issue. Gender disparity in the gaming business is exceedingly one-sided. Female employees constitute less than 10% of the gaming industry, and even though that shortcoming females have contributed to the video gaming franchise. A small number of females have indeed contributed to the gaming franchise as a result of the industries no-girls-allowed mentality which strongly suggest that old saying boys-only. In

First of all, despite the gaming audience being half women, most AAA games are made focussed entirely on male in mind. Ken Levine himself said that “Bioshock Infinite” was marketed to appeal to frat boys. And Naughty Dog has revealed they didn’t want to see what women thought of “The Last of Us” and that they were trying to appeal exclusively to males. While the director of “Remember me” has said the female protagonist has been killed off by publishers because men allegedly don’t want to play as a “girly girl”. Mainstream game development is predominately designed by men, for men. In the same way female characters are being designed to appeal to men, so too are male characters, but not in the objectifying sense. Objectification is the

Video games have long been a medium that belonged to the sectors of the population that felt as if they did not belong in their society. They are enticing games, from the arcade games of the 80’s and 90’s, to the PC and console games of the 2000’s, to hand held games and mobile apps that have become so popular in the past decade. Everyone from children to grandparents, and stay-at-home mothers to business men play video games or have played video games in their life times. They have been used as a form of empowerment and escapism for their audiences from their inception. The audience for video games is larger now than it’s ever been. As more and more women are getting involved with gaming, both in their creation and consumption, video games are not only becoming more diverse but are becoming an ideal conduit for feminist discourse. Because video games have such a broad audience, representation matters to the consumers; seeing and playing characters both like oneself and unlike oneself help individuals better understand their society. If feminism aims to create equality among genders, video games are the best forum for doing so because video games can allow gender to be see through difference lenses (i.e. race, class, ethnicity) while being accepted in all of its varied forms.

According to a 2014 study done by the Entertainment Software Association, 59% of Americans play video games, and 51% own at least one dedicated game console. 48% of gamers identify as female, and 39% of all gamers are over the age of 36 (Entertainment Software Association, 2014, p.3). This goes against the perceived audience of young, heterosexual males; however, console companies insist on marketing their products to this imagined audience through the use of sexualised advertisements.

1. Conduct a 4C's Stakeholders Analysis of the Nintendo Wii Market in 2006. Please note that an analysis is more than just a list. You need to describe each stakeholder and how they affect the strategy.

In her analysis, Chess (2011) describes advertising attempt to tap into women 's body conscious aptitude. While Wii Fit seemed to posit itself as a product that anyone can use regardless of sex or ethnicity, the fact that it appears in magazines such as O and Good Housekeeping clearly Target a female audience and plays on the standardized value of healthy living (Chess, 2011). It is quite apparent that this type of game does not fall in the traditional realm of games,

This report will examine that how Intel utilises marketing strategies in the market place as well as providing an analysis into how this then translates into tackling of issues it faces and options it has with regard to competitive market position. An initial SWOT analysis will give the structure for this final section by identifying Intel’s position in the market compared to its competitors.

Video Games. Video Gaming has been a popular form of entertainment in modern pop culture since the early 1980’s. From the early beginnings of software producers such as Nintendo, they have been creating games that have become favorable classics in only a few decades. With the most popular classic video games including Super Mario Bros. (1985), Donkey Kong (1981), Pac-Man (1980), and The Legend of Zelda: Ocarina of Time (1998), we can quickly note some patterns. One of the patterns that we can note is all of the main playable protagonists within these games are male. The second pattern that we can note is the majority of the games listed above have a storyline written about rescuing a princess — one of the only notable female characters within the game. Along with this, the female characters are only story-advancing non-playable characters (NPC’s). When the online gaming community was first introduced and popularized in the early 2000’s, females in the gaming community quickly faced another obstacle; sexism.