Nintendo Wii Marketing Plan Nintendo Wii's Marketing Plan

1907 Words Nov 14th, 2013 8 Pages
Nintendo Wii

Marketing plan

Table of Content 1. Situation analysis 1.1 Macro analysis 1.2 Micro analysis 1.3 SWOT analysis 1.4 Bowman’s strategy clock 1.5 The Product Life Cycle 2. Target Market 2.1 Positioning 2.2 Segmentation 3. Marketing Mix 3.1 Product 3.2 Price 3.3 Promotion 3.4 Place 3.5 People 3.6 Physical 3.7 Process

1.
Situation analysis

1.1. Macro environment

The PESTEL analysis describes a framework of macro-environmental factors. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations.

1.2.1. Political

The video game industry is influenced by factors
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1.2.5. Environmental

The video game industry uses a lot of plastic and metal resources for its hardware. Playing video games also consumes a lot of power, Nintendo see to it that their games utilize low power because a majority of people are environmentally aware. Nintendo create games such as Super Mario Sunshine, which challenges players to improve the environment around them.

1.2.6. Legal

Legal factors in the video games industry are: trademarks, copyrights, licensing, online ownership, etc. Some countries might also ban violent games, e.g. GTA. 1.2.
Micro analysis

The Five Forces model by Porter identifies the courses of competition in the video game industry.

1.3.7. Suppliers

Nintendo develops some games by itself, become their own supplier.

1.1.1. Distributors

The distributors such as local/online store distributors, retailers, wholesalers play a vital role in the video game industry. It is also essential to know the potential distributors of video games because some might just act as middlemen to make profit.

1.1.2. Customers

Video game players include a diverse segment of students, employees, military troops, seniors, mothers and fathers. The first gamers have grown up, started their own families and included children in the fun. Because of this the population of games as expanded over years. Game developers make game more accessible to the diverse

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