Nintendo 's Impact On The Japanese Toy Industry

1380 Words6 Pages
Nintendo started up as a small business in Japan. It was founded by Fusajiro Yamauchi on the 23rd of September 1889 as Nintendo Koppai. Being based in Kyoto, Japan, it marketed and produced Hanafuda cards. These cards were handmade and soon they began to gain popularity and Yamauchi needed to hire assistants so as to mass produce in order to meet the high demand. Between 1956 and 1974, Nintendo ventured in toy productions rather than just the production of cards. Being a small company, it struggled for survival in the Japanese toy industry which was dominated by companies such as Tomy and Bandai. In 1970, Hiroshi Yamauchi made the observation that electronic devices had a much higher value in comparison to traditional toys hence allowing…show more content…
For such a company like this to be successful and to achieve its goals, there are several factors that come into play. These may be seen to be some of the driving factors toward the success of the organization. This paper would look at six topics in regards to the company and incorporate the issue of managerial economics within the company and how the economic situation of today may influence the strategic decisions the company makes. These include managing innovation, leadership, ensuring informational control, organizational structure, corporate governance, and customer relations.
Managing innovation
Innovation is said to be one of the essential aspects in an organization due to the fact that it is key in bringing growth opportunities. Innovation as a whole entails the usage of new knowledge in the transformation of organizational process or the creation of commercially viable products as well as services. Nintendo Company has been on the forefront in terms of promoting innovation in the company and this has played a huge role in making the company be highly competitive in the market. The organization’s innovational team ensures that the products that it brings into the market are of great standards and out of reach from other company’s technological aspect in regards to the products that are produced. The source of the company’s knowledge in relations to innovation includes the latest technology, creative

More about Nintendo 's Impact On The Japanese Toy Industry

Get Access