Nintendo 's Impact On The Japanese Toy Industry

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Nintendo started up as a small business in Japan. It was founded by Fusajiro Yamauchi on the 23rd of September 1889 as Nintendo Koppai. Being based in Kyoto, Japan, it marketed and produced Hanafuda cards. These cards were handmade and soon they began to gain popularity and Yamauchi needed to hire assistants so as to mass produce in order to meet the high demand. Between 1956 and 1974, Nintendo ventured in toy productions rather than just the production of cards. Being a small company, it struggled for survival in the Japanese toy industry which was dominated by companies such as Tomy and Bandai. In 1970, Hiroshi Yamauchi made the observation that electronic devices had a much higher value in comparison to traditional toys hence allowing…show more content…
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