Nintendo 's Influence On The Video Game Market Essay

The network effects in the video game industry are derived from the console system that is sold to consumers. If a company is able to increase penetration in this arena, though at-cost/ below-cost pricing or pull created through the development of desirable content, it can potentially lock in the added value of the video games sold for the system. Which is to say, the console locks-in the network effects in the industry and the games serve to reap the profits. The video games, however, may present something of a challenge in that they can be somewhat easily replicated by competitors. Nintendo used an encrypted chip system to reduce this possibility.

Much in the world today is of Japanese origin. Indeed, Japanese influence can be seen all over the world—on television, in comic books, in video games, in electronics, in the film industry, and even in music. In fact, currently, 60% of all the cartoon shows being broadcast on television the world over are from Japan. (Croal) Indeed "Japanese anime characters have established a substantial base of fans in Europe and North America" (Shuhei). Similarly, the Japanese video game industry has been very successful in the world. It has proven to have many positive effects on the world, even though many people have repeatedly tried and failed to vilify it. Perhaps one of the most important industries in modern Japan, video games have both

As many people know, the Second World War changed the role of Japanese women. Before the war they used to be stay home mothers, and they had duties such as, keeping the house clean, and taking care of their husband and children. During the world war II, women changed their roles. Because a significant amount of man went to war, many women had to take their jobs in order to keep production in the country. Women started taking jobs like arms factories and coalmines. (1) In addition, new opportunities arise at that time for women because they could even join the army. After the World War II, women keep their freedom when it comes to having the right to choose whether they were going to work or be an stay home mother. Moreover, they also gain more

The Nintendo Switch is one of a few video game consoles on the market. The Nintendo Switch was released this year to very positive reviews and is expected to succeed. But what Market structure is the Nintendo Switch in? What would it take to get into the Video game hardware market? How much would that cost?

Women in Japan have been silenced for the majority of the country’s history. Despite the nation proclaim being one of the world’s best democratic societies, Japanese women are politically, economically, and socially restricted due to gender inequality. They may have the same rights as men in the eyes of the law, but because of gender bias, it is indisputably more difficult for them to climb the social ladder and gain a position or title in a field. While Japan is considered one of the most highly industrialized nations, it is still a male centric society. Although the presence of women in the workforce has increased dramatically since Post-World War II, countless obstacles generated from sexism keep suppressing women. To gain a better understanding

Upon reading about Kelly’s assignment and the problems that she faced while being chosen to work in Japan, it seems as though she along with her family had a difficult time adjusting to the different culture and customs that working overseas can bring. Kelly was selected by a process known as expatriate selection, which is the “selection of personnel for overseas assignments” (Deresky, 2014, p. 278). Her boss believed that due to her performance in her regular domestic setting, she would prove that she would do well while working abroad. However, it seems as though her boss may have overlooked certain cross-cultural factors that are important for international business matters.

Threat of Substitutes: The main substitute for a video game console would be a personal computer. They can both be used for playing different types of video games and be used for entertainment. The threat of this substitute edging out video game consoles is very low, because they are not completely similar. If anything, video game consoles are edging out personal computers in the gaming industry. The threat of substitutes in the video game is not very high. In 2008, this was not a very strong force in the video game industry.

With both of these countries scoring high numbers ( Japan 95, and Canada 52) , this means that they are both masculine societies driven by high competition, women are lesser found in management and they have a larger gender wage gap.(Hofstede (2001), Culture’s Consequences). One factor that separates Japan from Canada is that in a workplace, Japanese are highly motivated together as a group rather than working as individuals.

Nintendo Company, Ltd is based in Kyoto Japan. They are recognized as being the "worldwide leader in the creation of interactive entertainment" (Nintendo, 2002, PG). Some of the world's best selling video gaming has come from the Nintendo Company, including Game Boy and Nintendo 64. In America Nintendo is based in Redmond, Washington. It is interesting to note that in American households nearly 40% have a Nintendo product.

Video games in today’s society have become very popular. Every new game that comes out to be played and conquered by the average gamer has its own category. There are several other types of genres of games that people play but because of big hit titles and the new popular game systems like the Xbox 360 and Playstation 3, people become more interested in a game that is well known than a game they have never even heard of before. Every game has its own storyline and own way of how it unfolds and where the game ends according to game play. Some of the biggest reasons people sway to certain genres of games is because of the game titles released under them and the demand of people who want a good game under that category. The top three most

1. Compare and contrast Nintendo’s marketing strategy for the Wii with Sony’s strategy for PS3.

Herman et all (2002) points out that history of video games begins from 1971 year, when Nutting association released 1500 machines with Spacewar video game. At the beginning it was too difficult to control the game process and playing machines had huge dimensions. But by the time with new technologies they become more compact and easier to play. According to the information given by Herman et all (2002), the period between the years of 1978-1981 is called ‘golden age’ of video game industry. In this period the arcade games ‘Football’ and ‘Space Invaders’ were released. All previously known sale records were broken by these two games with nearly equal wages. In this time interval great breakthroughs in the field of graphics were achieved,

The Japanese government has energetically promoted women labor force to develop the Japanese economy since the second Abe's administration started in 2012. He has got launched the new governmental policies called Abenomics, which is supported by three main policies, what he calls three arrows, to revive the Japanese economy. He has tried to build better society for businesspersons including female workforce to activate their own competence family in their business through deregulations by conducting his third policy (Prime Minister of Japan and His cabinet, 2014). Even if Japanese gender culture creates problems for increasing the number of Japanese female labor force, Abenomics has the potential to improve the women's work life balance.

PR, N. (2013, March 7). The US Video Game Industry Outlook to 2017 - Transition from Console to Online and Mobile Gaming. PR Newswire US.

     The next article written by Shrine supports my opinion. With all the male dominance in Japan it is great that the ladies have a chance to run things. Her studies showed that the office ladies are, however, closely watched by their managers and their performance is closely looked at and evaluated. Shrine does mention that this control that office ladies obtain has to be kept at a reasonable level and not be taken advantage of. This would result in simply a bad worker. At the end of the article Shrine talks about the fact that there is a shift in Japan of women switching from office lady jobs to more prestigious positions. A university education is also starting to be valuable.