Nintendo's Disruptive Strategy

1476 Words Jan 7th, 2018 6 Pages
A number of changes have been witnessed in the video game industry with respect to competition and technology. Atari, a U.S. based company, and Namco from Japan are some of the undisputed initial players in the video game industry. They literally brought the video games to teenagers who accessed them in the shopping malls and video games arcades.
Home consoles however made it possible for video game lovers to play video games within the confines of their homes. The introduction of personal computers in the 80s nearly revolutionized the video game industry. However, the introduction of personal computers had no significant impact on the video game industry as the proprietors still achieved steady growth. Video game consoles client base was kind of confined to teenagers.
Sony managed to penetrate the video gaming market save for their insightful targeting and positioning, image conscious branding, and super graphic technologies. These made PS very popular in the mid-90s. In fact, the entry of Sony into the video gaming market spelt some doom to video game consoles because they captured new players. The industry subsequently grew substantially. Video gaming became the ultimate entertainment especially among the young adults who had disposable incomes (Farhoomand, 2009).
When SONY launched PS2 in 2000, Microsoft felt that it could also eat part of the cake and…

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