Nissan Leaf

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

As the people are watching the television, millions of dollars are used in the commercials. All commercials include big companies like Bud Light, M&Ms, and Doritos. These advertisers spend significant amounts of money, so that consumers will be able to buy their products. One of the commercial that stands out to the me is the Hyundai Genesis with Kevin Hart entitled “First Date. The makers of the commercial use a variety of techniques to persuade people to buy a Hyundai Genesis because of a special feature that other cars don’t have. By persuading people, the author has a purpose, audience to make this commerical. Also they use rational appeals such as ethos,pathos and logo.

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

The Nissan Leaf is a Zero-Emission electric vehicle manufactured by Nissan and was launched in Japan, the USA and Europe on August 2, 2009, (Mulcahy, 2013) though it has been a proponent of green technologies since after the Second World War and the oil price fluctuations. However, until 2012, only seven, of their more than 20 introduced concepts, went into production and only one, Nissan Leaf was successful. The car is sold in over 15 countries and has received many awards for excellence and Nissan claims that the car is over 90% recyclable. (Dekhordi, Yonekura and Kohnepushi, 2013)

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Every ad has an appeal type. In this assignment we were assigned to use the two ads that we had chosen for assignment two to determine their appeal. The first ad I chose was the Ultra Repair Cream by First Aid Beauty. The second ad I chose was Ultimate Miracle Worker by Philosophy. An appeal type “refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product, service, or cause” (Pitterson, 2015). There are a total of 5 different appeal types. They are Feature Appeal, Competitive Advantage appeal, Favorable Price appeal, News appeal, and Product/Service popularity appeal. Both of these ads I have chosen for this assignment feature a certain appeal type.

In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

It appeals to the audience by how the audience feels about the audience will feel after they see the commercial. Which makes you see that the song and the way the song makes you feel sad and romantic. And making

Dirk explains we experience the affect genres have on our everyday lives rather we realize it or not. Take the television for example, there’s always a visually appealing commercials. I have not ate at burger king in over 3 years, but the commercial with Cheeter and the King’s music video with “Return of the Mack” by Mark Morrison playing, definitely made me want to give them a try . When s song is played do you tie the song to the product unintentionally? The advertisement genre is able to succeed by using Aristotle’s method of communication Ethos, Logos and

In order to strive for success in the automotive industry innovation and advertising is the name of the game, Ford Motor Company, sets the standard for innovation in the automotive industry with the new Ford F-150. A crucial component in the automotive industry is advertising of the company’s vehicles. The companies must ensure that their message is clearly and effectively conveyed to potential consumers. It is vital for

Aristotle Appeal is a strategy for advertiser that is used frequently by advertiser as an effective way to sale and introduce their product to the consumer, such as: Logos, Pathos, and Ethos. Even if the product itself is not attractive, it can still be popular by a y. For example, the ads for Cantus and Herbal Essences in Essences have used pathos successfully to attract their target audience which is African American women who do not have a lot of money to spend on unnecessary product.

When it comes to finding a compact SUV with lots of cabin space, plenty of cargo room, and all the bells and whistles, the 2015 Toyota RAV4 for sale in Lee’s Summitt, MO is the perfect solution.