Nissan Motors And Its Impact On The Industrial Era

Did you know Nissan has a burgeoning commercial vehicle business? This Japanese automaker with a huge manufacturing and distribution presence in the United States has pickup trucks, vans, and taxis designed with commercial customers in mind. With this division, Nissan has successfully carved out a significant slice of business in a highly competitive segment.

Some of the weaknesses of the company include the failed vehicles like the Chevy Corvair, which did not sell well at all. Safety issues and recalls, along with consumer complaints of poor quality in some of products made for a lot of negative publicity. Many of the manufacturing and design issues were with some of Chevy’s most popular models. Recalls on so many vehicles over a short period of time threatened Chevy’s reputation with consumers and the ability for GM to deliver quality products that people could depend on, this affected sales in a major way (Weaknesses, 2011). Overall Chevrolet has worked over the years to brand itself as a part of American heritage. The company is attempting to take the brand international and create a brand that would be consistent across other countries and appeal to international buyers, making it more globalized over

Martin Eberheard and Marc Tarpenning founded Tesla motors in California in July 2003. The company was founded under the mission to set out to prove electrical vehicles were plausible and awesome. In 2004, billionaire and creator of PayPal, Elon Musk, invested in the company and joined the board (Musk is now the acting CEO and Chairman of Tesla motors). The company is named after electrical engineer and physicist Nikola Tesla, a man who pioneered the development of electrical technology in vehicles. The Tesla Roadster uses an AC motor descended directly from Tesla’s original 1882 design.

Although the market is dominated by HEV, the industries’ new car sales in 2015 by 86.1%, there is evidence that the sales of 100% EV have recently experienced particularly strong growth. (Mason, 2017a) Please see appendix A for further details on new registrations of HEV and EV from 2011 to 2016. In this market, EV not only needs to compete with other EV from different manufacturers but also needs to consider HEV as substitute products. EV and HEV belong to ULEV (Ultra Low Emission Vehicles) An analysis of those who are active in the ULEV section of the hybrid and power markets shows how the sector currently competes by a relatively limited number of manufacturers, please figure 1. Specifically, the two most famous companies are Mitsubishi and Nissan, although their new sales share was relatively reduced as

Lack of market knowledge, innovation, customer needs, quality management and competition consideration as well the devaluation of Yen against the US dollar have dramatically impacted Nissan performance. Also both formal and informal internal procedural Nissan norms, as well as Japanese cultural norms were holding the company back. Through keiretsu investments Nissan management

January 1976 saw the launch of the F20 Nissan Homer. It was sold as the Datsun Cabstar in Japan. In Feb 1982, this in fact replaced the Homer and Cabstar ranges and the nameplate has since then not been used in the markets of Japan.

First of all, the company we chosen is Nissan Motor Co., Ltd which usually shortened to Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-Ku Yokohama, Japan. Nissan was founded since 26 of December 1933. Nissan currently manufactures vehicles in 20 countries and areas around the world including Japan as well. In addition, Nissan also offers products and services such as automobile products, marine products, and related parts in Japan and also internationally in more than 160 countries and areas worldwide.

North America accounts for nearly 40% of Nissan’s global sales, and in each of the past years sales have exceeded those in Japan, with the gap widening each year. Nissan is spending several billion dollars on new models, and the U.S. assembly plant in Canton, MS is aimed at maintaining momentum (Ward’s Auto World, pg. 1). The most significant automotive development in North America is continuing growth in the luxury segment and the increasing popularity of cross/utility vehicles. Nissan is on track to rebuild its image and regain brand value. In the past, customer satisfaction was good, but the model lineup was limited. Now, with the Q45, M45, G35 sedan and coupe and the FX models, the market has begun to recognize that Infiniti provides a range of real luxury models (Ibid).

It has made its name in the global market and has given a good competition to other companies in automobile sector.

Back in 1991, Nissan was capable of producing good quality cars but the company itself had ignored the customers’ needs of “stylish and innovative cars”.

Nissan focuses on maximizing its auto manufacturing operations through flexibility and efficiencies by maintaining a

Along with other Japanese manufacturers, Nissan was successfully competing on quality, reliability and fuel efficiency. By 1991, Nissan was operating very profitably, producing four of the top ten cars in the world.Nissan management throughout the 1990s, however, had displayed a tendency to emphasize short term market share growth, rather than profitability or long-term strategic success. Nissan was very well known for its advanced engineering and technology, plant productivity, and quality management. During the previous decade, Nissan’s designs had not reflected customer opinion because they assumed that most customers preferred to buy good quality cars rather than stylish, innovative cars. Instead of reinvesting in new product designs as other competitors did, Nissan managers seemed content to continue to harvest the success of proven designs. They tended to put retained earnings into equity of other companies, often suppliers, and into real-estate investments, as part of the Japanese business custom of keiretsu investing. Through these equity stakes in other companies, Ghosn’s predecessors (and Japanese business leaders in general) believed that loyalty and cooperation were fostered between members of the value chain within their keiretsu.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

On January 18, 1954, Kansai Rika Kenkyusho established Tokyo Science Industrial Co., Ltd. for the production of small electric motors for toys and scientific apparatus.

Honda Motor Company, Ltd, is one of the largest manufacturer of automobiles, motorcycles, and power equipment in the world. Their headquarters is in Minato, Tokyo, Japan. The company was founded in 1948 by Soichiro Honda who was a mechanic for racing cars who always had an interest and a passion for automobiles and engines. Soichiro Honda was considered one of the world’s best engineers, yet he never attended or graduated college. He believed that hands-on experience of engineers is what it takes to be a great manufacturer.