Nissan Pest Analysis

The American automotive industry has been under a lot of pressure over recent years due to increased concern for the environment and increased global competition. An environmental scan on the American automotive industry shows that the global competition is a great cause for concern, new technology is providing an edge, emissions and laws regulating them are as tight as ever, and consumer opinion is reflecting concern for this.

Fluctuating exchange rates have a financial effect on Sony (United States Securities and Exchange Commission, 2017). Sony must closely evaluate the economic situation and must effectively time the release of a product when the economy is in good condition. Keeping in mind that competitors will also be quick to act on the status of the economy and will create intense competition.

Governmental policies play a key role for members of the automotive industry as environmental issues are paid a lot of attention when companies design new automotive. In today’s era the demand of hybrid vehicles is high and consequentially they receive more support from government bodies. Also, companies which emit higher levels of CO2 are taxed more. Ford also depends on the incentives the government provides and the trade agreements in enters into. Therefore, it is imperative for Ford to keep the political/governmental environment in mind.

Several factors have affected how the American auto industry now positions itself on the world market, and big changes have been made to reflect this new direction. The introduction of new technologies in vehicles, the growing market for cars in new developing markets, the impact of the industry on the environment, legislative responses and demands, as well as the increased expectations from consumers, are some of the factors. More international cars are being designed, manufactured and bought by American consumers and exported to foreign markets today than those exclusively manufactured by American companies, redefining the American auto industry, while having a positive impact on its economy. International brands accounted for 45% of total sales in the U.S. in 2013 and have now risen to 59% of the market, and continue to grow. While the amount of American cars has decreased in the local U.S. market share to international ones, the increase of foreign car production on U.S. soil has had the effect of creating new jobs for Americans both in the auto industry as well as in related new industries. The industry has seen huge growth numbers in the last few years with more growth expected.

Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology. This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for

Cars have always been a big deal in the United States. Ever since Henry Ford invented his Model T in 1908, the automobile industry in the United Sates has continued to grow (“Henry Ford Changes the World,” 2005). While Ford was not the original inventor the automobile, he created the first automobiles that were affordable, easy to drive and maintain, which made it possible for everyday people to own cars. Ford’s assembly line building technique became the benchmark for all the big auto manufactures of that day (“Henry Ford Changes the World,” 2005). Ford, General Motors, and Chrysler soon became known as the “Big Three” American automobile companies (Foner & Garraty, 1991). While the automobile industry has immensely grown and changed from the early 1900’s to now, it continues to be at the forefront of industries creating environmental concerns worldwide. Issues currently being faced by the American Auto Industry include: having to handle tough global competition by foreign automakers, figuring out how to incorporate new technology to power vehicles (such as electric or ethanol run cars), and having to face new higher government and consumer quality and environmental standards.

People usually purchase cars for different reasons. Most people choose their cars according to necessity. In spite of all the world campaigns to raise awareness about air pollution an global warming people still prefer to have their own vehicle to be able to move around more comfortably.

In terms of economic costs, the fuel-powered automobile has its flaws as well. As of 2013, fuel efficiency for cars and light trucks in the United States reached a peak with 23.6 miles per gallon (Plumer). Despite this technological improvement, the world’s reliance on costly nonrenewable petroleum still grows. As a result of this ever-increasing dependence, gas prices continue to rise, fluctuating occasionally with respect to supply and demand. Unfortunately for automobile owners, this chain of increasing prices only serves to cut a hole in their wallets as time goes by.

The focus of this paper to describe how the automotive industry has evolved throughout these past years, and its impact on the U.S. economy. The domestic market has gone from being dominated by the “Big Three” which are General Motors, Chrysler, and Ford to now including other major manufacturers from foreign countries. The industry has become an important economic indicator used to predict fluctuations in the U.S. economy. It currently makes up approximately 3.5 percent of the U.S. GDP. The Foreign manufacturers however are slowly increasing market shares now that the Big Three aren’t so big

The number of automobiles had risen to over 1 billion vehicles all the world in 2010, which is 20 times more than this number in 1986(Sousanis, John,2011). Car plays a indispensable role in today's society, according to a survey from World Bank(2011), the number of ownership of motor

The automobile industry is occupying a special place in the world economy. Since its creation by the end of the nineteenth century, automobile has got a tremendous expansion worldwide and in the United States in particular, so much so that the country witnessed the fastest development of the automobile and the emergence of world largest automobile manufacturers. In this paper, we are going to analyse the environmental challenges facing the American auto industry through the following environmental facets; the global competition in the industry, New technology for powering automobile, the effect of emissions on the environment and government reactions to this and consumer opinions about this product.

The US Auto industry is facing the reality that new generations are not the same generations on which they built their empires. As information and global awareness are more prevalent than ever before, the consumer only wants to do what feels right to them, not what they have been told to want, and statistic show that the things the new consumer is looking for above all, is the lower cost of owning a car, followed fuel efficiency and how environmentally friendly it is.

On the other hand, the automakers were primarily manufacturing and selling in Japan causing losses with a strong yen because exports were going out cheaper than they were producing the products for. With Japan's weak economy, domestic prices were rising. Between a weak economy, rising prices, and a strong yen, the automakers weren't bringing in enough money to survive. It had become necessary for them to make decisions whether to take operations abroad

Also, there are inherent underlying social and cultural attitudes that keep people from owning automobiles in some parts of the world. Many nations are not as spread out or as mobile as the U.S.; they are constrained either by geography, race, class, or religion and the need for personal transportation is not as great, yet. The American dream of “a car [or two] in every garage” is not what the rest of the world currently wants or needs. However, the marketing arms of the global automotive manufacturers are certainly working very hard to change this paradigm, and with unprecedented production volumes world wide, all signs indicate that they are succeeding. Most with the ability and means to own a vehicle, who live in a society with the necessary infrastructure (e.g., roads and

One of the most profitable industries around the world is the automobile industry, It forms a big difference in countries economy, In early 1960 Egypt like any other developing country shifted from agriculture country to manufacturing country started by Al-Nasr automotive company, there are many factors that may affect increase or decrease on demand over cars , will discuss few of these factors such as political factors, economic factors, expected future prices for cars and income of consumer or buyer, let's have an over view in the automotive industry in Egypt through the trend shown below from 2014 till 2020. The automobile manufacturing sector is one of the sectors that have faced continuous growth. Egyptian Automobile Manufacturers Association (EAMA) data show total vehicle demand in the Egyptian market increased from 70,834 units in 2003 to 227,488 units in 2007; an increase of over 200% in 5 years. Cars assembly production continues to increase and has reached 101,319 vehicles in 2007; increasing by 118% from 46,422 units in 2003. With few successes and many failures over the past five decades, the car industry in Egypt developed as an assembly operation rather Than manufacturing. This essay discusses the economic factors that are affecting the demand for automobiles in Egypt. (Kara, 2015)