Nissan Sales and Services Way

 This condition by and large incorporates those roundabout activity situations which for the most part

With rapid growth at home and abroad, Nissan began overseas production as early as 1962, setting-up in Thailand – the first overseas investment by a Japanese automobile company. By 1990, Nissan had 11 overseas production bases and Nissan UK was established in 1984. (Loewendahl, 2001)

In 2002, the Indian government formulated an “Auto Policy” which aims at promoting integrated, phased, and self-sustained growth of the Indian automobile industry.

Nissan has more strengths than weaknesses which is great for any company . Some strengths include ; successful renault-Nissan alliance ,effective R&D spending resulting into the best-selling electric vehicle in the world, strong presence in the leading and emerging automotive markets , well-managed company’s operations. Some weaknesses are poor marketing and advertising capabilities resulting in poor brand awareness and , massive product recalls in the U.S. In 1999 Renault and Nissan have formed an alliance , this alliance allows both parties to engage in costly R&D activities, invest in the new global projects,negotiate better contracts, enter new markets ,share the design and manufacturing and procurement costs. R&D spending will allow Nissan to produce the best-selling cars. Growing presence in the emerging markets, will allow the company to strengthen its brand and competitive positions in these markets. The CEO of Nissan has been over the company since 1999. Nissan 's revenue has grown 8% annually .The company operating profit has grown by 26.4% and net income by 16% annually. This shows that the company is well organized and is managed very well. Nissan could improve it marketing and advertising capabilities . Nissan spends billions of dollars on advertising but does not gain any presence for the money spent. The U.S. is the largest Nissan’s

Nissan Motor Co. Ltd. Has a number of strengths, possibly one of the most important of which is it has smaller gasoline efficient cars and small pickup trucks as well as a sports coupe that made it grew steadily, expanding its operations globally. It became especially successful in North America, Another strength is it continue to harvest the success of proven designs and there was a very good strength they was famous, Nissan was very well known for its advanced engineering and technology, plant productivity, and quality management.

Strength, "these are the distinctive qualities, resources or reputation of a business or an organization – any feature which gives it an advantage over its competitors. The represent a company’s greatest weapon." "Consider the strengths from both an internal perspective, and from the point of view of the customers and people in the market, Nissan Motor Company is a universal famous business emphases in automotives; the SWOT investigation organized for the corporation presented that the strengths of Nissan raise progressively, rising its operations international. It occurs to chiefly triumphant in North America with an arrangement of smaller gasoline capable cars

First of all, the company we chosen is Nissan Motor Co., Ltd which usually shortened to Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-Ku Yokohama, Japan. Nissan was founded since 26 of December 1933. Nissan currently manufactures vehicles in 20 countries and areas around the world including Japan as well. In addition, Nissan also offers products and services such as automobile products, marine products, and related parts in Japan and also internationally in more than 160 countries and areas worldwide.

No sooner Telco announce the bunch of its Indicadeclded to slash its profit margins by cutting vehicle prices. At that point of time, the introduction of small cars like Santro, Maruti and Nano gradually improves its market share. The general expectation is that the Indian auto Industry’s will undergo tremendous market to imports and development of local assembly by leading MNCS. To meet the challenges ahead, vehicle manufactures will have to strive to cut costs further, improve productivity, enhance market orientation and successfully create a high level of consumer loyalty. The ultimate success of a car manufactures is depending on one important factor now for the

The company has produce the motor cars since 1971 and has a international business with a lot of customers, the company producing a unique products with an good design and produces a big value products such as the civil aerospace which are worth millions of dollars as a price for each unit. .

During March 1999, Brazilian Carlos Ghosn took over as the first non-Japanese Chief Operating Officer of Nissan, when Nissan had been incurring losses for seven of the prior eight years. Many of the industry analysts expected a culture clash between the French leadership style and his new Japanese employees. Analysts said, because the financial situation at Nissan had become critical so the decision to bring Ghosn in came at the worst possible time. The continuing losses were resulting in debts (approximately $22 billion) that were shaking the confidence of suppliers and financiers alike. Furthermore, the Nissan brand was weakening in the minds of consumers due to a product

Tata Motors has continued to increase its presence in the car industry throughout Asia and the world, but especially in their home country of India. From their goal of providing innovative affordable products for the masses, they have expanded from commercial vehicles into passenger cars, becoming India’s largest automobile company. As part of their global expansion strategy, Tata Motors acquired Jaguar Land Rover (JLR) in 2008, which allowed them to move into the higher end car market. The timing of which proved difficult, due to global recession. The latest innovative product that Tata has developed is the Nano, a low cost car designed to compete as a safer and more comfortable alternative to 2-wheeled vehicles in India. Tata was able to find a Blue Ocean with this product. The Nano’s release in 2009 was a resounding success, with over 206,000 orders in the first year. The interim plant was able to produce 50,000 vehicles the first year, with the new plant expected to have a capacity of 350,000 vehicles in 2010. Initial estimates put the potential market demand for vehicles similar to the Nano near one million units per year in India, with the potential to expand to global markets. Global automakers have plans to start production of ultra low cost (ULC) vehicle, so this will be a highly competitive market. The core problem for Tata Motors is that they need to decide if they continue as planned with their production of only 250,000 vehicles or if

Tata Motors enjoys giant-sized growth thanks to its Nano cars. The company -- India 's largest automobile maker by sales -- makes buses, trucks, tractor-trailers, passenger cars (Indica, Indigo, Jaguar, Land Rover, Safari, Sumo, and the popular micro car Nano), light commercial vehicles, and utility vehicles. It also makes construction equipment and provides IT services. Tata Motors sells through more than 1,000 dealers in India, as well as exports vehicles to countries in Africa, Asia, Europe, the Middle East, and South America. In addition, the company distributes Fiat-brand cars in India through its Tata-Fiat dealer network.

India is a developing country with an emerging automobile sector that grew rapidly over the past few years. It has become Eleventh largest passenger car producer. India is the largest democracy in the world. Recently Indian Government also came up with their ‘Auto Policy’ and the vision of this policy is “To establish a globally competitive automotive industry in India and to double its contribution to the economy by 2010.” The Indian automotive industry has already attained a turnover of Rs.1, 65,000 crore ($34 billion USD). The contribution of the automotive industry to GDP has risen from 2.77% in 1992- 93 to 5% in 2005-06. The auto companies have a manufacturing capacity of over 95 vehicles per annum. Foreign

In the post-2006, Tamil Nadu witnessed the third wave of automobile revolution. With the setting up of automobile plants by Renault-Nissan, Hyundai & Ford expansion, Daimler, BMW, Ashok Leyland-Nissan JV for commercial vehicles, etc. In addition, South Korea’s Doosan, Japan’s Komatsu and USA’s Caterpillar are also in the process of establishing large earth moving equipment manufacturing plants. As of now, Chennai comprises nearly 35% of India’s share in the automotive sector. Chennai has emerged as the leader in automobile manufacturing in India.

Tata Motors is today one of the most competitive & profitable Automobile Industry in India as can be clearly depicted by the analysis