Nivea Brand Products For Their Skin And Beauty Care Products

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Nivea is an established name in high-quality skin and beauty care products. Nivea brand produced and founded by Beiersdorf in 1882. Nivea has grown to be globally company specializing in skin and beauty care products. Nivea has a wide range of personal care product such as body lotions, soaps, shampoo, make-up, baby care etc. In the UK, Beiersdorf continuing goal is to have its products as close as possible to its consumers, regardless of where they live. Its aims are to understand its consumers in its many different markets and delight them with innovative products for their skin and beauty care needs. According to the consumer survey, it was the trusted brand in 14 different countries in Europe, among all of them Nivea was the #1…show more content…
In some cases, this may refer to placing a product in certain stores, but it also refers to the placement of the product on a store 's display or where a product is showcased on a web page Promotion: Promotion contains the advertising, public relations and promotional strategies, Special offers, Endorsement, User trials, direct mailing, free sample, etc. Product offerings Impact on other elements Price Place Promotions Changing the formula of the product m • Market skimming and value-based price being used as the brand are globally recognized and introduced of new formulations which include raw materials like natural sea salt and minerals in the formula • More customer friendly and value for money The main channel and sold in the retail market which is well known and fast moving high street shops such as boots, super drug etc. The direct approach of concerned customers such as teenagers and mums. With the use of product samples which enables the customers to touch and feel the product before they buy, also Providing goody bags to the customers. New modern pack design to appeal teenagers. The cost of designing the package. Nivea products are sold in high street shops and grocery chains such as ASDA, Tesco, and Sainsbury and online stores Providing goody bags in the road shows and events for the customer to touch, feel and try the product. Product offerings Impact on other elements Price Place Promotions Providing free

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