Nivea Visage Young And Young Girls

2036 Words Oct 25th, 2014 9 Pages
1. Introduction
Nivea is an establish name in high quality of product include specific skin care, body care, specific man skin care and other variety range of products. It is part of range were sold and found by Beiersdorf, 1882. It has grown to be global company. Its aims to meet consumer need with high quality products. For targeting key markets, NIVEA Company used market research which identifies target customers with the similar characteristics such as age, attitude, gender and lifestyle etc. The main target customers of NIVEA Visage Young were teenager and young girls. The NIVEA Visage Young offered a range of products which developed a routine for proper skin care and along with this it also helps them to keep their skin healthy and beautiful. The target customer demanded a product which satisfies their needs and want. NIVEA VISAGE range offering a comprehensive selection of products aimed at young women. It carries the strength of the NIVEA brand image to the target market of girls aged 13-19. Nivea visage young is a new product to launch with specific ingredient is the most recent edition to the series of Facial care. It includes several separate products making up a specialized skincare regime for young girls. The Nivea Visage Young range is mild and gentle and its objective is to leave the skin clean, fresh and without a shiny look.

2. Strategy
A good new product development strategy can help organize research, prioritize customer needs, and reduce cost overruns,…

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