famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market, and is still Nivea’s signature product. Since then, the company has grown to be one of the largest skin care brands throughout the world, selling a range of products in over 150 countries. However, to meet the ever evolving customer needs and to further penetrate into the personal care and cosmetics market; Nivea extended its product range to include: body moisturisers , sun care, Nivea for men
Integrated Case study AN ANALYSIS OF THE CASE: BEIERSDORF AG: EXPANDING NIVEA’S GLOBAL REACH Sasipim Viriyajaroen STUDENT ID: C0346RCRC1013 Submitted in fulfilment of the requirements of the Masters’ degree to the London School of Commerce, for the degree of Master in Business Administration (MBA) Supervisor: Dr K V Shenai September 2014 ICS: BEIERSDORF AG: EXPANDING NIVEA’S GLOBAL REACH Contents
Leader: Dr. Rajendra Kumar: email@example.com Course Administrators: Assignment Deadline 1 Contents Christina Giovi: firstname.lastname@example.org Grace Freeman: email@example.com Page 3 3 4 4 5 Financial Analysis and Management Module Description Learning Outcomes Indicative Content Delivery Indicative Reading List Lecture Sequence 6-8 Sample Questions 9-16 Information Systems Management Module Description 17 Learning Outcomes 17 Indicative Content 17
expertise and research resources to work for the well being of men and women in all their diversity. 2.0 About the product L’Oreal is a brand that is extremely popular among women; it has been enjoying success and prosperity for many long years. Anyone who thinks of beauty thinks of L’Oreal. The brand produces a great range of health care products and decorative cosmetics that every women enjoyed, but relatively unknown among men. So L’Oreal has an image that is strongly feminine, but L’Oreal
|03 | |03 |INTRODUCTION OF RETAILING |04 | |04 |INDUSTRIAL ANALYSIS |07 | |05 |PROBLEM OF THE INDUSTRY |10 | |06 |FUTURE
Strategic management E) Distribution management Answer: A Page Ref: 5 Objective: 2 Difficulty: Easy 3) Identify the correct statement about marketing management. A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a company's products and services. C) It focuses solely on attaining an organization's sales goals in an efficient manner.