No Cost Digital Enhancement Tips

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If I had a nickel every time a small business owner said they cannot compete with the big boys when it comes to digital marketing, I would be rich. So rich! If you are a small business owner and agree with your peers, get ready to be proven wrong. There is so much that a small business owner can do to enhance their digital that won 't cost a penny. In this post, I am going to list out 14 Digital Enhancement Tips that will help small businesses stand out and consumers take notice. 14 No Cost Digital Enhancement Tips 1. Add a favicon Creation of a favicon can easily be done by using one of the many free favicon generators available online such as http://www.faviconer.com/. Once you generate your favicon, simply follow the steps the…show more content…
They need some personal interaction beyond the information on your website and contact forms are that element that make communication possible. Therefore, make your contact form inviting in look and process. True, they are ideal for gathering data from potential customers but don 't get carried away and end up scaring your customer away. Collect only information that you need for that call to action, in this case, is usually no more than their name, email, and question/concern. 4. Ensure Website is Responsive Today, we all jump from one device to another without blinking an eye. It would not be odd if a customer never viewed your site off of a desktop, but rather tablets and mobile devices only. Therefore, it is imperative that you have a responsive website designed to accommodate these users and their various devices. Having a responsive site also helps with the all important OmniChannel Marketing. According to the website Small Business Trends, 60% of all web searches now takes place on a mobile device.” Notice I said it is imperative you have a "responsive" not "mobile" ready website. They are not the same and this will be a topic for another time. 5. Add Schema markup Schema markup is a new and powerful form of optimization used by very few. Schema markup is code added to a website that helps search engines return more informative results. Sites that use schema markup rank nearly 4 positions higher on the Search Engine Result Page (SERP)
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