No More Is A Campaign For Domestic Violence And Sexual Assault

1885 WordsOct 11, 20168 Pages
Listen 60: No More is a campaign used to raise awareness and advocacy for domestic violence and sexual assault. In 2014, following allegations behind the Nation Football League (NFL) choosing money and promotion over women and men falling victim to sexual assault and domestic violence, the NFL partnered with Listen 60 to run their version of the campaign. During September of 2014, it came to the public eye that Ray Rice 's then fiancé, turned wife was falling victim to domestic violence at the hands of the Baltimore Ravens Running Back; this case forced the selectively silent corporation of the National Football League to shed light onto why Ray Rice was the 11th football star player to face domestic violence and assault charges and not be subjected to harsh consequences from the NFL franchise. Instead of verbally apologizing for their negligence or admitting guilt, the NFL ran this public service announcement/advertisement. The hope was to get women and men to reach out for help and to let sufferers of this type of violence know that people were listening to their silent cries for help. This public service announcement was arranged by the National Football League in advertisement form to explicitly sell publication of abuse and implicitly sell Awareness. The simplistic approach to this advertisement is what gives it such a dramatic impact. In the beginning of the advertisement, viewers start to hear a ringing like you would when calling someone. The phone is answered and

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