Noco Soccer Academy

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NOCO Soccer Academy is a successful youth soccer training program is the market that Dyer has been targeting. Dyer wants to grow his business enough to reach his strategic goal of building a sports complex for his business to occupy. Dyer needs to double his business in order to support this goal. In using S.W.O.T. analysis to evaluate NOCO’s current situation it is clear that NOCO has a number of things working for it already; customer retention is very high, awareness of NOCO in its’ current market is close to 100 percent and Dyer has access to enough trainer resources to continue his company’s growth. Some of the obstacles NOCO faces in working toward expansion are loss of customer base to high school sports programs after they reach 14…show more content…
This type of new program offering and adding one-on-one training for his current customers would increase NOCO’s market penetration in the 10-13 year old group too. Using customer satisfaction surveys would be a great market research tool for Dyer to use to identify the types of new programs his customers are looking for. Diversification in NOCO’s target markets is another avenue for Dyer to explore to expand his business. Consumers in Colorado are very interested in soccer. Is there enough interest to warrant developing adult soccer teams? Is there a market for toddler soccer training? What about a childcare program for younger kids so parents can watch older kids compete in the tournaments? Dyer needs to hit the pavement in his community and in the neighboring communities to get first hand feedback from the demographics he is targeting. In order to increase awareness of his business in the towns adjacent to Fort Collins, Dyer could host recruiting events in Loveland, Longmont and Greeley. With the information he gathers at those events he could consider the viability of bussing new customers to Fort Collins or offering camps outside his home base. This type of market development could be instrumental in growing NOCO into the recognizable brand that Dyer wants it to be. Dyer should evaluate all opportunities available to him and weigh them against their opportunity cost before heading in any single direction with

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