Noki A Global Telecommunications Equipment Manufacture Where Its Headquarters Essay

In the 1980s, Motorola was the major supplier in consumer market cellular telephone and pager systems. In the 1990s, Motorola was the number one of mobile sales. Today, “Motorola is a major player in a fierce electronic revolution of global dimension.” (Entrepreneur Media, 2011, p.1 ) .

Nokia Company is considered to be one of the biggest market leading in the production of high quality equipment and mobile phones, which was rooted back to 19th century. However, despite the tremendous rise in Nokia, the company experienced massive changes during its presence on the Finnish, which later spread to the world’s market. Nokia Company, started as a small forest industry that dealt in the production of cable and rubber. It then shifted to the manufacturing of computers, more particularly the monitors. Later on, the company diversified its operations and started the production of mobile phones and its related accessories.

2000-2006: HTC made first time profits when it engineered and developed PDA for Compaq computer. HTC made an alliance with top hardware companies and became best hardware maker which led to release of the XDA, the first Windows based smartphone by collaborating with Microsoft. HTC operated in ODM business and Mobile operator business. HTC designed customized phones for Mobile operators based on their specifications which led them to gain attractive contracts from different Mobile operators. HTC contracts with mobile operators was reason for HTC’s early success. HTC relationship with Handspring to develop Treo smartphone facilitated the opportunity to learn about software and User-Interface design. By 2006, HTC was shipping more than 70% of the world Windows Mobile smartphones.

However that in 2007 the market of Nokia Company started to decrease and the reasons for that is the new competitions like IPhone from Apple that introduced smartphones, along with Android by Google, and Samsung. Even though Nokia Company results for 2012 were pre much good by having 101982 workers across 120 countries along with sales in more than 150 countries, and the reports for revenue were around 30€ billion. Nokia was announced to be the second largest world for mobiles phone makers in terms of unit sales after Samsung, with having world wide market share 18.0%. However that Nokia Company for current days has 3.2% in smartphones and they lost 40% of their revenue in mobile phone in Q2 for 2013. Nokia was listed in fortune global 500 to be world’s 274 largest companies for 2013 from revenue sides. So Nokia Company has good products, services, and reputations. Knowing that their products are good and have nice services, yet comparing to others like Samsung and Apple they are weak because those provide an outstanding products and services which consist of smartphones. So Nokia want instead of providing a good services and products to become like their competition and provide an outstanding products and

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

The Finnish giant was sitting on its laurels and they have never thinking about improving continuously. They were only focusing on their internal strategies rather than on the customers, they failed to evolve and compete. This has led them to be decreased, after the smart phone industry become known and famous. This is an example of lack of evolution, even Sony, Motorola, Ericsson has failed due to lack of evolution. All these companies were at their prime, they have the technology, they have first mover advantage, but just because they didn’t continuously improve and neither did they evolve, they have been almost gone out of their industries and market

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

HTC is one of the world’s most successful and innovative manufacturing company. Their original business plan was to manufacture laptops which had issues because it had “high production costs, technical glitches, and lack of brand recognition”. HTC tackled the PDA market in 2011 and reported their first profit that year. In the early 2000s, their main manufacturing segments was the original design manufacturer (ODM) for branded handset companies and producing phone for wireless network operators. They focused their resources on customized approaches with mobile operators to differentiate HTC from other contract manufacturers which helped them gained a sense of control over their product portfolio. In 2006, they were facing other competitors who were catching up in the ODM market, which gave Palm and HP, two of HTC’s biggest customers, to look for different partners that were cheaper alternatives. Peter Chou, the new CEO that took over 2006, recognized that their company lacked branding. They needed to set themselves apart from its competitors and this will lead to greater control over the company’s future. Thus, is the reason why Chou wanted to release its own smartphone. Serval directors on board disagreed and was worried that “their operator customers could view HTC as a competitor, creating conflict of interest between HTC’s own brand sales and customized phones for the operators” (Alcacer, Kim, Yoffie, 2012). HTC’s marketing strategy was

Nokia has become the world’s number one company in making of cell phones. The products of the company are divided into four divisions: multimedia, mobile phones, networks, and the enterprise solutions. By capturing the

Thanks to the last 5 years hardworking of the whole company, 009 has become one of the leading windows phone companies in Australia and Europe. Despite the company is struggling in surviving under the serve competition in the smart phone market, 009 still have strong product competitiveness and moderate market share in Australia market. It did not rank highly as the firm was facing increasing finance pressure from decreasing profitability (GoVenture 2016). A glance of financial reports of these five years indicates that 009 got highest profitability in year 2 and then jumped stepped into negative in year 3 and 4. In the last year, 009 was still unprofitable but has a relative decrease amount of loss (GoVenture 2016).

Nokia is well-known as a Finnish Corporation which makes quality phones, but at its beginning, it was just a pulp mill. According to Nokia Website (Our history, 2017), “Few companies have Nokia’s storied capacity for transforming, developing new technologies and adapting to shifts in market conditions.” Indeed, Nokia had a successful transformation in business. Nokia was founded in 1865 by a Finnish engineer, Fredrik Idestam. As a pure mill, paper making was its main business. Then, it gradually expanded to the business of rubber, cable, power plant, and television (Our story, 2017). It mainly engages in electronic information technology, multinational communications, and consumer

Nokia has a long history of success in the development of high quality mobile phone. Nokia has extensive research and development segments and manufacturing facilities around the world. As a result, Nokia has both established geographic and technological advantages compared to other mobile phone companies. Base of the various demands due to different income level, Nokia developed different phones to help customer communicate and gain access to the internet in different countries.

The term NOKIA can be defined as an “EVOLUTION” in global business. In the whole Nokia revolution, under Dan steinbock traces, Nokia has become the world leader with pinpoint details and maintained its position at the top of the head in such rapidly changing technology field. The miss-steps in the technology helped the technology of Nokia. And learnt some important techniques and lessons and came back with much more passion and lessons.

The analysis of the current SWOT of NOKIA is as follows: strengths is its position as industry leader in the telecommunications and electronics industry. Also, it shows to the world the incredible ability to adapt to the market. Weakness may be that it has grown so huge, as the fifth most valuable brand in the world, that it cannot sustain its growth at its current rate. It still have some opportunities like Nokia's leadership in the area of mobile phones and its versatility open the company up to a wide variety of communications and mobile device possibilities -- markets that are growing throughout the world. Threats are that Nokia is facing a number of threats from companies such as Apple, Google, and Research in Motion, all of which are investing heavily in the mobile phone industry in an attempt to gain dominance.

The Nokia Corporation poised as the best company to choose for this assignment given its sacksful flux and innovation in the industry over time and more so, it’s captivating and inspiring history. The long successful journey of this famous corporation started by Fredrik Idestam, a mining engineer The Company kicked off as a paper mill company. With time, they diversified their activities and were involved in many sectors such as rubber boots, tires, telecommunication infrastructure, electronics and cables. Currently, the corporation is best-related to the production and distribution of wireless communication technologies.