Noki The Nokia 9000 Communicator

There is a tide of technological innovations hitting the world and the Smartphone industry particularly. Through our research we were able to highlight

Smartphones have grown to play a prominent our lives over the past 10 years, and they are now one of the most important aspects of our culture. Although the first "smartphone" was invented in 1992, they were not made commercially available in the United States until 2007, when Apple CEO Steve Jobs announced the iPhone. In doing so, he had unwittingly started the biggest technological explosion since the space race between Russia and the United States during the Cold War. Within a year of the release of the first iPhone, several companies began competing in this "smartphone race", and by 2016 there were more than 30 companies worldwide that produced these devices. They have become so popular that the terms "mobile phone" and "smartphone" are now one and the same; phones that do not have a touch screen and cannot surf the web are now all but extinct.

In spite of being a branded and reputed company, there is other several companies which are producing Smartphone like Samsung, L.G., and Sony so on. So there is a tough competition among these company to increase their consumer and sales. One of major threat is that other Smartphone have same operating system ( android) but iPhone has its own operating system(IOS) and cost of the android phone are cheap compare to iPhone. Furthermore, Apple biggest competitor Samsung has large number of phone in competitive prices so most of the customer are interested on other phone, as well as there

Innovation and R&D spending are signals of rivals’ competitive position. The key competitors in the Smartphone industry as of 2007 were RIM, Palm, Sony Ericsson, Nokia, Motorola, and Apple. Each company holds a patent on its own operating system (OS) or a system based on Microsoft’s Window Mobile OS. Safe and secure voice and data transmission is critical to building a good reputation among consumers. The appearance, design and

Abstract- The usage of smart phones is increasing nowadays, so the need for mobile applications has also increased as they make the life of end users easy. Android platform is one of the platforms that make the usage and development of these applications easy. As android is open source and the development of application and its usage is easy these features make android platform one of the popular platforms for a mobile application. [Ref-4]

Software: Nokia, Ericsson, Sony Ericsson, Panasonic, Siemens AG and Samsung came up with jointly owned proprietary Operating System for mobiles that had captured 65% worldwide share with 77.3 million smartphone shipment in 2007.

The device commonly regarded as the first to realise widespread success in the smartphone market was the Blackberry. However the handset, referred to as the ‘crackberry’ (Middleton, 2007) after the feeling of addiction many users felt towards it, was quickly joined in the market by companies such as Apple and Samsung. The intriguing market seems to be constantly evolving and is still an emerging market subject to multiple market forces. Many economic theories can be applied to this market including Monopolistic Competition, Platform Competition along with Network Effects and Tipping Points. The market has seen the evolution of smartphones from a keyboard based device with closed operating systems into thin, touch

Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. A few years after launching iPhone, a new fast following competitor, Samsung came into this market, and their sales have outperformed Apple from the year 2011 (According to Chart A1 in Appendix). In term of developing their product, Samsung has created its products by following Apple’s technology since the beginning of producing its smartphone, therefore there are many patent lawsuits between them. Since Steve Job passed away, Apple has continued to develop its core competence, which is an innovation of new type of smartphone that could help them to take back their market share from its rival, Samsung. Nonetheless, the competition between Apple and Samsung will still continue intensively in the future.

In the smartphone industry, the competition is characterized by the operating system that the devices use. Thus, when n the industry was first evolving out of the personal digital assistant industry, there were only two main players, the Palm and the Blackberry. Apple entered the market and brought with it a whole new set of consumers to a product that was initially seen as a tool for business. Palm's popularity declined, but there were other new entrants ranging from Windows to other proprietary systems and of course to Android. Now, the smartphone industry had evolved into a state of monopolistic competition with half a dozen platforms all competing for the hearts and minds of consumers. However, the industry is once again shifting back to duopoly status, with RIM being marginalized and Apple and Google being the only two players that matter.

In the United State, Apple and Google are the top competitors in the market. The Windows phone is likewise an option; while not currently the most popular, could overcome their competitors in the future. When mobile phones first came into the market BlackBerry was widely used, but was limited

Apple and Samsung are two of the biggest technological giants in the world. This fact was confirmed when Apple’s iPhone 7 faced stiff competition from Samsung’s Galaxy S7 (Carnette, 2016). There are opportunities that Apple’s iPhone 7 utilized and also those that Samsung’s Galaxy S7 used as well. Moreover, iPhone 7 and Galaxy S7 also faced threats that they had to overcome to ensure their survival. Therefore, this is the analysis of the opportunities and threats of iPhone 7 and Galaxy S7 as two of the best smartphones released by two technological giants in the world.

This analysis will focus on the smartphone industry given that the global market, in terms of the major players involved and on the dynamics of the smartphone industry and the factors, that affects the change over the conditions of competition.

The following report details cell phone industry analysis, which deals with cell phone manufacturers as well as cell phone

1. The Smartphone industry is a well established market and the threats of a new entrant is low, as technology needed to rival the devices already available is quite advance if they want to differentiate from them

Nokia is known as one of the world’s largest vendors of mobile phones. It is a great communications as well as multinational technology corporation that provides services and equipment regarding telecommunication. It goes without saying that its mobile phones are durable as well as reliable making it rule the mobile market for a long time. However, Android as a competitor had advanced to a level that Nokia features were becoming irrelevant in the global Smartphone market (Becker, Mladenow, Kryvinska, & Strauss, 2012).