Noki Understanding Human Behavior

Organizational culture is the “values and beliefs that people have about an organization and provides expectations to people about the appropriate way to behave” (Kinicki, 2013, slide 3). Corporates can change Changing organizational culture can be a process using one or more of the eleven strategies, (1) formal statements, (2) slogans & sayings, (3) stories, legend, & myths, (4) leader reactions crises, (5) role modeling, training, & coaching, (6) physical design, (7) rewards, titles, promotions, & bonuses, (8) organizational goals & performance criteria, (9) measurable & controllable activities, (10) organizational structure, and (11) organizational systems & procedures (Kinicki & Williams, 2013, p. 236-137). Like stated before organizations

Nokia, which overtook Motorola in 1998 to take the crown of biggest phone manufacturer of world, lost its prestigious crown after struggling for last 3 years. The 4 costly mistakes that lead to Nokia losing the battle are described in this article. Nokia launched its Symbian 60 series in year 2002 which initially had a good market response but with the introduction of Apple iOS in 2007 and Android in 2008, the OS race was completely taken over by the two giants. The reasons for collapse of Symbian OS is lack of applications and UI (User Interface). After facing competition from iOS and Android, Nokia continuously tried to improve their Symbian OS but it was mostly following the UI of Android and iOS and was not creating something unique. Secondly, the company failed to look into the need of available applications in gaining market share. The company made the biggest mistake to take a leap of faith in Windows in 2011. At that point of time, the company already was in declining condition and trusting Windows which was new in the field to regain its status was the biggest mistake the company made. tiff competition from Samsung and Apple, and lack on focus on innovation was the second big reason of collapse. Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple.

Nokia will have to manage this change closely in order to make sure that they are working as efficiently as possible. For this, they would need to communicate well, as this will run through all the stages on the workforce. Elop achieved this primarily with the burning platform, but would need to pursue this through the reinvention. Training is very important when dealing with emerging products because they need to be of a high enough standard in order to gain a market share. Therefore, the workforce have to be well trained so that they understand the tasks that they are given. Nokia must also check on how individuals are coping with the change to prevent

“The Rise and Fall of Nokia” case study gives a brief idea about how Nokia Company stated their journey. From the case I come to know how they operates their business, when they entered into telecommunication sector. They are now in decline stage. Once they were the market leader. They served so many people. Create their own brand value to its customers. The case gives me idea about different CEO’s Nokia, how they served their company, what are initiatives they have taken to bring the company ahead. For gain competitive advantages and create value for customers they started partnerships with different companies, joint ventures with different company to get best research and development sectors. They entered into smartphone market later they

A company’s soul is its personality, its culture, and the values by which it stands; derived from a company’s core beliefs, this intangible asset determines the effectiveness of strategies and the ability to achieve authenticity. Culture consists of group norms of behavior and the underlying shared values that help keep those norms in place (Nelson, 2013). Defining and implementing desired norms of behavior requires wisdom, time, and some intellectual curiosity and emotional investment to understand what motivates employees to perform consistently well, even beyond expectations (Kotter, 2012). “Every company and team has its own identity--a soul waiting to be discovered and used to unlock human energy and unleash new economic value” (Lapin, 2012). While one culture will not work for every company, successful companies determine the desired culture, design, implement, and nurture it. Leaders must revisit their mission, and answer pertinent questions: Why are we in this business and why is our company here? What is the higher purpose for which our organization has come into being? The company’s existence is no accident of circumstance; it is here to do something no other organization can do (Lapin, 2012). Every company has a culture (Moberly, 2014).

The implementation of a business strategy inherently relies on those responsible for its execution. The culture of an organization determines how successfully that strategy is executed. When employees share and understand the goals and values of their company, as well as being provided the expectations of the same, the realization of those goals happens rather naturally, as the employees take pride in the accomplishment of valued objectives. A strong culture can also negate the need for strict rules and formal practices, as having those shared goals energizes employees to work together as well as consistently improve how they accomplish the aspirations they believe in by taking ownership of the outcome. This, in turn, becomes the norm within the organization’s culture, to continue to excel and continually encourage each other to excel.

The weakening and collapse of Nokia is based on research and dozens of full synthetic sources. Nokia’s drop from the peak of the mobile phone industry was unprecedented in both its celerity and its certain extent. Now for the first time the truth, overall tale is told of the descent and fall of Finland’s biggest corporation. It was a big surprise for a phone company who used to be a king in the world of technology and is a influential competitor to collapse within a few years. What is worse is that Nokia failed because of a very old reason. Thus, the lesson here is: Innovate or

The main strength Nokia has is the brand itself. Nokia has been one of the most respected and well-known mobile brand in the market. Their products are recognized for its fine designs, accountability, and sturdiness. The brand is associated with the best products in the industry and has developed brand awareness. Although Nokia is having a hard time matching up to the mobile market, they still have a loyal customer base to regain market trust. Nokia’s weakness is its difficulty accommodating to the constant changes of consumer trends. The company is lagging behind with innovative products; indicating Nokia’s incompetent with the market

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Organizational culture has been described as shared values and beliefs that underline a company’s identity. A strong culture that encourages employees from the top to the bottom in adaptation and change can increase organizational performance by energizing and motivating employees, shape behaviors, unify personnel in the goals / objectives and align employee’s actions with the priorities of the company (Daft, R., 2013). Creating a constructive culture should be a manager’s top priority because the right culture will propel a company into a top performer in its industry.

The alliance between Nokia and Microsoft provides many benefits to both organizations. Nokia’s Chief Executive Officer (CEO) Stephen Elop initiates the alliance with Microsoft in order to grow after Nokia was losing market share to Google and Apple. The alliance was also appealed to Microsoft, since they were looking into the future of the smartphone industry and there particular industry. The current standing was that Nokia was still the market leader, even though they were losing ground to the competition due to the aging technology. At the time of the alliance was announced it is clear that both firms needed each other. Microsoft brought capital to inject into the alliance and technological advancements, while Nokia brought market share and brand reputations.

If I were a part of Nokia and worked for Stephen Elop, I would ask him to make “Designed to be admired, and made to be held,” the vision statement for our luxury mobile phone department. Ask him as from reading the article written that we need to come up with a

The year 2006 was a time where the global economy was shifting rapidly. Nokia noticed this change and realized they had to change their strategy in order to remain sustainable. The company took initiative and incorporated every employee during their process of change. Nokia engaged their most important stakeholders (their employees) to help shift and change the culture to accommodate the fast-paced, changing world. Employees actively participated by giving their opinions, values, and how they’d like to see Nokia change. They even took it to the next level by creatively presenting the new values they formed.

Nokia is a finnish multinational communication and information technology company, founded in 1865. Nokia is headquartered in Espoo, Usimaa in the greater Helsinki metropolitan area. In 2014, Nokia employed 61,656 people across 120 countries, did business in more than 150 countriesand reported annual revenues of around €12.73billion. The company has had various industries in its 151-year history. Originally founded as a pulp mill ,and current focuses on large-scale telecommunication infra structures,and technology development and licensing.Nokia is also a major contrtibuter to the mobile telephony industry,having assisted in the development of the GSM and LTE standards ,and was,for a period ,the largest vendor of mobile phones in the world.Nokia’s dominance also extended into the smart phone industry through its Symbian platform ,but eventually shadowed by competitors.Nokia eventually entered into a pact with Microsoft in 2011 to exclusively use its windows phone platform on future smartphones.Its mobile phone business was eventually bought by Microsoft in an overall deal totaling $7.17billion .Stephen Elop,Nokia’s former CEO,and several other executives joined the new Microsoft Mobiles subsidiary of Microsoft as part of the deal,which was complete on 25 april 2014 .

Hence, this paper will analyze the organizational issues of Nokia Corporation or Nokia which operates in the Information Technology sector, so as to formulate an effective strategy which can be used to increase its market value and stimulate growth. The company has been experiencing various organizational challenges due to fast evolving technology and a highly competitive global market (Bierema, 2014; Pai, 2015). However, before attempting to provide development strategies for Nokia, it is important to fully identify the current organizational development issue that the company has been facing.