4767 Words20 Pages
Executive Summary Nokia’s reign as the world’s biggest seller of mobile telephones is under serious threat from its competitors such Apple and the introduction of new Android based mobile phones. The company fell short in the smartphone era and its position as the number-one phone seller in the global market is under threat. The case study provides a brief analysis of what transpired at Nokia and how the strategy implemented by the management team from the period of the 1990s up to the 2010 led to the company losing its market shares at both ends of the mobile phone industry. During the period of 1991 and 1992 the company lost FM482million ($120 million) on its major business activities. In 1992 a new group chief executive, Jorma…show more content…
* Strategy as history – the situation that the organisation finds its self in at the time of the strategic decision. The case study highlights that Nokia lost FM482 million ($120 million) in 1991 and 1992 and the company had to find ways new strategies to remedy the situation. 1.1.1 SWOT Analysis SWOT analysis is useful in assisting the company to gain an overall overview of its organisation’s strength and weakness. Figure 1: SWOT MATRIX Source: University of St. Thomas website · Minnesota. © 2013 The competitive advantage of Nokia was to strategies and analyses the resources and capability of an organization involves not only the role and contribution of the main resources, but also developing an understanding of: * Resources deliver superior profits in private companies and provide the best service in publicly owned organizations called the value added in strategy. * Resources and capabilities delivered competitive advantage to the organisation and improvement overtime, by identifying the route to find the special resources that will enable the organisation to compete. * Strengths In seeking the advantage that the competitors cannot copy, it is necessary to examine not only the competitors, but also the organisation itself and its resources. Organisations capabilities Organisation capabilities are skills, routines, management and leadership of the

More about Nokia

Open Document