Nokia Full Ratio Analysis from 2006-2010

The purpose of performance analysis is to know the operational efficiency and profitability of the company. Performance analysis does overall analysis of the company and helps to know the financial position of the company. A company’s financial position tells investors about its general well-being. Financial management involves planning and forecasting financials based on the strategic goals of the company and regularly reviewing actual performance against the forecasts, performance analysis helps in this process. Financial statements are referred for the purpose of performance analysis. Tool used is ratio analysis. Ratios give quantitative analysis of information contained in company’s financial statements as balance sheet, profit and loss

However that in 2007 the market of Nokia Company started to decrease and the reasons for that is the new competitions like IPhone from Apple that introduced smartphones, along with Android by Google, and Samsung. Even though Nokia Company results for 2012 were pre much good by having 101982 workers across 120 countries along with sales in more than 150 countries, and the reports for revenue were around 30€ billion. Nokia was announced to be the second largest world for mobiles phone makers in terms of unit sales after Samsung, with having world wide market share 18.0%. However that Nokia Company for current days has 3.2% in smartphones and they lost 40% of their revenue in mobile phone in Q2 for 2013. Nokia was listed in fortune global 500 to be world’s 274 largest companies for 2013 from revenue sides. So Nokia Company has good products, services, and reputations. Knowing that their products are good and have nice services, yet comparing to others like Samsung and Apple they are weak because those provide an outstanding products and services which consist of smartphones. So Nokia want instead of providing a good services and products to become like their competition and provide an outstanding products and

Smartphone technology has changed the way people communicate. Now, the phone are not only used for making calls, it has many features built in. Rather, we can say, it’s a mobile computer device. Here in this paper, we will be discussing the impact of smartphone technology in the companies. Moreover, we will be focusing on CPS Energy and Lloyd’s Construction Company, how they have benefited from the smartphone technology.

Nokia Company is a telecommunications company and Information Technology. They produce mobile phone. Nokia is very old company or we can say it a one of the best company in past. In this integrated research project, I will provide a lot of details of chosen industry, organization, a SWOT analysis highlighting issues or challenges that lead to proposed research objective. Also, I will identify three relevant CLOs from semesters 7 and 8. Then I will identify of the chosen issue or challenge with a clear objective or problem statement. Moreover, I will write details of research activities including the proposed methodology. (wikipedia, 2016)

“The Rise and Fall of Nokia” case study gives a brief idea about how Nokia Company stated their journey. From the case I come to know how they operates their business, when they entered into telecommunication sector. They are now in decline stage. Once they were the market leader. They served so many people. Create their own brand value to its customers. The case gives me idea about different CEO’s Nokia, how they served their company, what are initiatives they have taken to bring the company ahead. For gain competitive advantages and create value for customers they started partnerships with different companies, joint ventures with different company to get best research and development sectors. They entered into smartphone market later they

Technology is a huge impact on society. It shapes the way people talk, work, and study. They can also change our perspective on life. However, the most influential change that came across the world is cell phones. They are one of the most valuable electronic devices that made it easier for people to communicate with another person. BlackBerry is the prime example of expanding the cellular universal. It changes the way people are using cell phones due to its high quality features. However, the BlackBerry company did not always have a perfect way of being managed and market internationally. They have had to deal with issues that affected them. Furthermore, there has been a case study about BlackBerry’s business aspects. It is called “BlackBerry

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Nokia is a global company headquartered in Espoo, Finland which employs about 55,000 people worldwide (Nokia, 2014). The company has a long history of innovation and changing lines of business depending upon the market’s demands (Nokia, 2014). One such change came in 2007 as Nokia implemented new business strategy focused on the mobile device market and services (Willigan, 2009). The study of this case, described by Willigan (2009), provides insight into how Nokia’s leadership guided its global workforce in redesigning its corporate values in support of the company’s strategic changes.

Just reported in a November 2014 article, Nokia Sees Segmental Sales Growth, Lift Networks’ Margin Forecast, it is noted that the company is “Striving to rebuild around its telecommunication network equipment business and expects sales growth in all segments for the year 2015” (Williamsville, 2014). The financial health of the company has improved so much that Williamsville (2014) further states that “The Company also lifted the long term margin forecast for its Networks segment to 8 percent to 11 percent from the previous estimate of 5 percent to 10 percent.”

If we see the chart the net profit ratio of idea has come down to .07nwhich in not a good indicator. It net profit ratio is declined from last year. This indicate the ineffciency of company to maintain the net profit.

The message conveyed indirectly to the people with every advertisement and market communication was “Only Nokia Human Technology enables you to get more out of life". This was also represented by the tag line “We call this human technology” in many cases. It tried to give customers a sense of trust and consideration by the company. It knows that technology is just a way to help consumers in what they need and how it can help them enjoy a better life. Nokia thus uses a combination of aspirational, benefit-based, emotional features, and competition-driven

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Nokia’s history stretches back 150 years to a time in a small town in Finland, Fredrik Idestam, when a 27 year old mining engineer, discovered a new way of producing paper from wood rather than from rags as it was commonly produced, and set up his first factory of paper mill in 1865. Within three years, the company set up a second mill. By 1902, it had expanded its operations to the generation of electricity from the hydropower assets Nokia possessed.

Technology has brought us into significant level of interface computing life. Mobile phone is one of the classic examples to prove that member of society has been influenced by the advance of high technology. Generally, people are demanding extensive technology within the mobile phone in term of the operating system which the manufacturers offer. Handset users are seeking for the software which provide them with most simplified use but yet still high-tech. In 2001, Microsoft made a move by producing Windows CE Pocket PC OS which

The analysis of the current SWOT of NOKIA is as follows: strengths is its position as industry leader in the telecommunications and electronics industry. Also, it shows to the world the incredible ability to adapt to the market. Weakness may be that it has grown so huge, as the fifth most valuable brand in the world, that it cannot sustain its growth at its current rate. It still have some opportunities like Nokia's leadership in the area of mobile phones and its versatility open the company up to a wide variety of communications and mobile device possibilities -- markets that are growing throughout the world. Threats are that Nokia is facing a number of threats from companies such as Apple, Google, and Research in Motion, all of which are investing heavily in the mobile phone industry in an attempt to gain dominance.