Nokia Marketing Mix

5584 WordsJan 7, 200623 Pages
Marketing Mix of Nokia 7210: Why it Reaches the Young Demographic The product, which I have chosen for this assignment, is the mobile phone Nokia 7210. The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts. The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM 1800/1900 - providing coverage on five continents. The Nokia 7210 phone is one of the first to have a Pop-Port interface connector. It supports advanced functionalities, such as digital enhancement identification, stereo audio, and fast data…show more content…
The Nokia 7210 also comes with 275kb of free space, which allows the user to download approximately 5 games. •WAP: The phone is also WAP enabled, which allows the user to gain access to certain parts of the Internet. This is another extra feature that would benefit young people who want to check their e-mail etc. •Tri – Band: The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM 1800/1900 - providing coverage on five continents. •Pop- Port: The Nokia 7210 phone is one of the first to have a Pop-Port™ interface connector. It supports advanced functionalities, such as digital enhancement identification, stereo audio, and fast data connectivity. Advertisements The advertisement of the Nokia 7210 is directed at the selected target market. It shows the above picture of the phone fig 1 and giving the heading of the advertisement " A Sign Of Attitude" It also gives all the main new features of the phone and how it can benefit the user. It also describes the phone as a fashion accessory and having an urban image, which is a popular image at the moment with the selected target market. They also mention how the phone has a range of interesting colours to suit everyone preferences. This advertisement can be seen from the Nokia website (www.nokia.com). Most of the advertisements for the phone promote the phone as being the most
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