Nokia- Marketing Strategy in India

5327 Words Nov 21st, 2008 22 Pages
EXECUTIVE SUMMARY:

The report on Marketing Strategy of Nokia India is an overview of Nokia's entry and expansion strategies in India.

Nokia Corporation a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia is focused on wireless and wired telecommunications. Nokia India is a subsidiary of Finland-based Nokia Corporation. Nokia has played a pioneering role in the growth of cellular technology in India. In the past one decade, Nokia has emerged as one of the most recognized brands in India, surpassing some of the Indian business conglomerates in terms of revenues. The case describes the marketing strategies of Nokia in India and examines how the Nokia
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As of 2008, AMR Research ranks Nokia's global supply chain number two in the world.

Nokia India

Nokia India is a subsidiary of Finland-based Nokia Corporation. Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia-deployed network.
The first ever GSM call in India was made on a Nokia 2110 mobile phone on its own network in 1995. When Nokia entered India, the telecom policies were not conducive to the growth of the mobile phone industry. The tariffs levied on importing mobile phones were as high as 27%, usage charges were at Rs.16 per minute and, at these high rates, consumers did not take to mobile phones. Nokia also had to face tough competition from other powerful global players like Motorola, Sony, Siemens and Ericsson...
Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata, Jaipur, Lucknow, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. The Indian operations comprise of the handsets business; R&D facilities in Bangalore, Hyderabad and
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