Nokia Microsoft Alliance

1424 WordsApr 2, 20126 Pages
Nokia Microsoft alliance LONDON – Feb. 11, 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem. Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets. Under the…show more content…
Apple enjoys image leadership, Android the intellectual leadership. Nokia's operating system erent dynamics and requirements. Hence, one can see in retrospect, that Nokia underestimated new competitive threats and remained overly dependent for too long on its Symbian middleware platform. It kept incrementally improving the Symbian platform but did not take measure of its limits. This left it unable to match the seductiveness of the iPhone user interface, or the versatility of the see it as a contribution to improve Nokia's competitiveness. (Doz & Kosonen, 2011) Nokia said its new organization structure will have two units: Smart Devices and Mobile Phones. . Nokia shipped 28.3 million smartphones in that period. The deal gives Microsoft access to one of the world’s largest mobile-phone distribution networks. Microsoft CEO Steve Ballmer said at a press conference in London that companies are already working on making the first Nokia Windows phone. Under the plan unveiled today, Nokia and Microsoft will combine assets and jointly develop and market mobile products. Nokia’s Maps product will become a core part of Microsoft’s services, while Microsoft’s development tools will create applications for Nokia Windows phones. a new marketing chief, Jerri DeVard. Nokia today said it will have two units: Smart Devices and Mobile Phones. It named Jo Harlow to head the Smart Devices unit, while the other will be led by Mary
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