Nokia Mobile Phones

819 WordsOct 11, 20054 Pages
NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES Nokia was founded in 1865 in Nokia Finland as a timber and paper company. One could say Nokia from the beginning was a communication company. On the turn of the century the company started producing rubber. It was not until the 1960s when Nokia started the electronic venture. It was only in 1987 that with their major acquisition they brought the venture into reality and entered the electronic competition. With a rapid growth Nokia became one the leading European electronic companies. To increase profit Nokia was divided into five business groups which Nokia Mobile Phone is one of them. According to the case "in 1990, 68% of Nokia's sales came from electronics, compared with…show more content…
For instance, Nokia went from creating the Mobira phone which weighted a tone to the Nokia 101 which worked on three different networks. Another brilliant idea was creating phones that worked in different network. The Mobira acquisition helped Nokia with R & D across the Atlantic and reduced cost of development and marketing that Mobira did through Radio Shack. The discontinuity of trends was mostly seen during the sales forecasting and production planning. The company's supply chain was almost non existence and with digital phones high demand it meant adopting an information technology that other companies like NEC already had in place. The core competencies of NPM 1991 were developing better and digital phone, an attempt to shrink the size of the unit and reduce production cost. We have already given different examples of design and research element of the competency. As far as the production cost, it is better to have more focused plants for every geographical market. Unitize other sources for supply and distribution. Improve Information technology by implementing a better communication amount different divisions specially Research and Development globally and Production Planning/Packaging. It is vital to have a good forecast of your inventory otherwise the company could be procuring supplies that could be obsolete in the next six

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