Nokia Mobile Phones

Having shed its underperforming handset business, Nokia planned to focus on telecommunications equipment, mapping business, and patent portfolio. Ballmer first approached Nokia CEO Stephen

“The Rise and Fall of Nokia” case study gives a brief idea about how Nokia Company stated their journey. From the case I come to know how they operates their business, when they entered into telecommunication sector. They are now in decline stage. Once they were the market leader. They served so many people. Create their own brand value to its customers. The case gives me idea about different CEO’s Nokia, how they served their company, what are initiatives they have taken to bring the company ahead. For gain competitive advantages and create value for customers they started partnerships with different companies, joint ventures with different company to get best research and development sectors. They entered into smartphone market later they

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.

In 2007, the remote business took a dramatic turn. While aficionados and non-endeavor clients had discovered different uses for their cell phones than email and work, the primary capacity of such gadgets was keeping representatives inside of scope and joined far from the work area. Cell phones were principally utilized for correspondence and light Web searching on the train.

Nokia, a company which was founded in 1865, set up wood pulp mills to rubber, cable, forestry, electronics and power generation. Upon entering the telecommunications equipment market in the 1960s, it concentrated in the producing radio transmission equipment. It started making phones in the 1980s and in 1991 the first GSM call was made with a Nokia phone and it supplied these GSM networks to other countries in Europe. But In the early 1990s investments in all industries except telecommunication operations were being divested, which led to Nokia being the world leader in the mobile phones industry for nearly a decade, one of its most popular phone being, the Nokia 3310, termed as “indestructible” by comedy website 9gag.com. Nokia

In order to satisfy customers through several of method, the organization first need to satisfy their employees. This can be done by increasing employees’ commitment which will lead to the increase of job satisfaction and performance. This can motivate the satisfied employees to perform and provide the best quality of service to their customers. Same apply for Nokia where they need to ensure their employees satisfaction so that they can perform well for the company. To have a continuous business relationship with customers, Nokia should look at the customer value perspective and apply the necessary strategies and guidelines to ensure better quality products/services for them. The organization need to understand the customer’s demands, identify the customer segments, improve the quality of products/services and strengthen the communication between Nokia and their customers. From the table chart customer satisfaction rating as at September 2014 conducted by JD Power Data showed that Nokia improved and managed to sustain in the highly competitive advantage market of growing smart phones

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Ecobus Marketing Coursework - Nokia - The Wireless Giant Ecobus Marketing Coursework "Nokia - The Wireless Giant" Introduction & Purpose For this coursework, I have decided to study the wireless giant, Nokia. Nokia is, unarguably, the leader in the world of mobile communications. The brand boasts a significant number of users from around the world, ranging from Europe to the Americas, and from Africa to the Asia Pacific. Nokia's success has been aided by its experience, innovation and its user-friendliness and thus, has become the leading supplier of mobile phones and other related products around the globe.

On February 11, 2011, Stephen Elop, a recently appointed CEO of Nokia’s Finland headquarters, announced that the company would be introducing a new mobile strategy that would adopt Microsoft’s new Windows phone. The new smartphone was reportedly to be unproven and the market was not interested in the new development. Upon hearing of the adopted mobile strategy, the market to react poorly to Mr. Elop’s new decision as company stock took a 14-cent dive. In reaction to the company stock plunging and a struggling market for Nokia, Stephen Elop partnered with Microsoft in order to save the company. This partnership allowed them to manufacture a new global ecosystem mobile phone called the Vertu Luxury cell phone. Frank Nuovo created the Vertu Luxury mobile phone in the 1990’s (Kwong-Kay Wong, 2011, p. 1).

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.

Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets.

Additionally, Nokia and Siemens were even closer in 2008. A communication company based on them was proclaimed, achieving 4.3 billion euros on net sales, which increased by 24% than last quarter.

Nokia is global company based in Espoo, Finland. It was divided into three main departments Nokia Technologies, Nokia Networks and until September 2013 their mobile device market until September 2013 when the Finnish firm announced an agreement with Microsoft where it would sell nearly all of its devices and services to the American company. This deal was completed in April 2014

Today, Nokia is a famous leader in the technological world, offering different products regarding mobile phones, telecommunication networks, multimedia terminals and wireless data solutions. For more than ten years Nokia was unbeatable in the market, especially in a mobile phone industry. It started all the way from the classic, huge featureless cell phones all the way to Lumia and tried to compete with the market including the fancy Android operating system and iPhone but it seems little late decision for recovery. Somehow it seems like not a good decision to choose the windows phone in the competitive market of Android and iPhones (Siegal, 2014). A couple of years ago Nokia was acquired by the Microsoft as it was going through its tough years but this will never change the fact that Nokia was one of the most preferred phones over