Nokia Strategic Plan

It established in 1871 and it is very old company. It was one of the biggest company in world in that time and it competition with other companies who is produce cell phone. The main product is cell phone. Nokia Company produce a lot types of mobile phone and different from other. There are phones with big screen and other with small screen. Also, they have phone with keyboard and other without it work by the touch. Also, Nokia Company provide other services which are internet services such as applications, music, digital media and messages. Nokia offers digital mapping and navigation

Threats: Nokia phones once dominated the phone market. However, it failed to see the threats from smartphone and the new phone manufacturer, and thus the brand Nokia faced serious strike and almost disappeared until recent.

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Nokia’s leadership engaged in actions which successfully guided the company in creating a new set of values

Throughout 2007 – 2015 these companies have lost and gained market share. For example, Nokia Corp was the market leader in Germany for the smartphone industry in years 2007 to

It also shows how far and fast Nokia has fallen in recent years. As it was the world’s dominant and pace-setting mobile-phone maker for a period. Today, it has only three per cent of the global smartphone market, and its market cap is a fifth.

As the story of Nokia goes toward demise in the late 2000’s , they were a mobile handset industry giant . Their competitors seemingly struggled to make a device a simple , convenient , durable or as easy to use as legendary as the device’s most of us came to use during their reign . Nokia clearly possessed majority of the market share during their time at the top which was span over two decades. Companies such as Motorola were simply being steam rolled year after year. Handset manufacturing became such an integral part of Nokia , that they lost sight concentrating all of their efforts into mostly mobile.

Nokia is one of the oldest companies that developed the mobile phones since the 20th century. It has taken a place on the top of most sold mobiles all over the world because it has a unique features, high quality products and affordable coasts. Suddenly after the smart phones established to the mobile market with new operating systems, Nokia was trying to follow up this evolution but unfortunately it has been beaten by its competitors whom are new in this market. Nokia and Microsoft made a deal to resumption the Nokia brand reputation as it was before as well Microsoft can use the large base of Nokia customers to enter this market.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

The two big players nowadays that supply smartphones are American based Apple, Inc. and South Korean established Samsung Group. Essentially their two big products nowadays are the Apple iPhone 5, and the android device from Samsung with their Galaxy S4. These two companies have been in the top for quite a while and it so it seems as if these two will shortly become a duopoly, but lets erase that ugly thought for now as there always will new competition emerging.

Smartphones made up 54% of all mobile phone sales in North America (SmartOnline, 2011). Nielsen 's figures show Android as the leading OS with 46.3% of all currently-owned

1. The Smartphone industry is a well established market and the threats of a new entrant is low, as technology needed to rival the devices already available is quite advance if they want to differentiate from them

This is hard to copy because their customer loyalty is gained from a long period of time. In one word, Nokia’s competitive advantage in developed markets is not as strong as that in developing markets but they still have a pretty good market share. Being a market leader in developing markets, what Nokia needs to do is to protect and expand its market shares. And being more of a market challenger in developed markets, Nokia needs to keep transforming their product to meet the new demands ands not to lose their market shares to others.

The case study provides a brief analysis of what transpired at Nokia and how the strategy implemented by the management team from the period of the 1990s up to the 2010 led to the company losing its market shares at both ends of the mobile phone industry.

According to the financial data in third quarter of Nokia, it remarked a decline trend in overall business profitability. The consensus could be mostly caused by huge market investments and fast rate to expand the trade chain. The table below presents the financial statements during 2007 and 2008.