Nokia and Smartphone Marketing Plan

There came a time where it shut down its manufacturing plants in most of the countries. If they had put more focus on collecting the data and analyzed it, they could have sustained the markets. Although there were other internal problems like organizational failure, unwillingness to adapt to change, internal politics, one of the main reasons was the lack of proper data analysis which proved to be a major blow in company's profits. In 2017, finally Nokia used Android OS in their phones and is still trying to stay in the

Nokia is the world leader in mobile phones. The decision to concentrate only on telecommunications and early investment in GSM has made Nokia to become the world leader in mobile phones. In a span of five years , Nokia's turnover increased almost 5 times from 6.5 billion euroes to 31 billion euroes. This enhanced Nokia to improve the technology and bought many new features in the mobile phones later.

Nokia and Apple are both market leaders in the field of Information Technology, yet as history has shown Apple has performed better financially and commercially than Nokia. This essay will, therefore, discuss the manner in which both companies conduct themselves and why exactly Apple has a competitive advantage over Nokia.

While Apple and Samsung phones are in the lead, Nokia is somewhere behind, but there are some features of Nokia phones that could definitely compete with leading phone companies. For example, high quality camera. Nokia can improvise on it. Nokia Lumia 1020 has one of the best camera features on the market. The range of options and different effects of that camera are truly impressive. The Nokia Lumia 1020 has 41-megapixel camera and takes pictures and videos like no other phones out there. Colours and quality of photographs are amazing. High-resolution zoom is other great feature to mention. Also, you can reframe, crop and rotate pictures in any way you desire. For some reason Lumia 1020 is not as popular as people would expect, having such an amazing high quality camera it is still behind Apple and Samsung phones which is disappointing because cameras of IPhones and Samsung Galaxy are not even close to Lumia 1020. After the research I found out that people who purchased Nokia Lumia 1020 where extremely happy

Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major competitors Samsung and Apple. Nokia seemed to be lagging in the race. Where Samsung from nowhere entered the race and focused on innovation as its core competence to gain the market share, Nokia was very late to realize this fact. Samsung did everything right to focus only on product innovation and started competing with Apple in all product lines from smartphones to tablets, but Nokia failed to develop a focused device

From a Paper Pulp Processing Company in 1865, Nokia reached out to the world and become a famous brand in the field of technology, especially mobile phones. However, after a half decade, Nokia has failed in world markets, namely the Vietnam market. Mobile phones Nokia has declined dramatically and quickly before the glorious past of it. According to Etherington (2014), in the late 1990s and early 2000s, the 147-year-old Finnish company has turned a worldwide technological star: mobile manufacturers is the world's No. 1 and brand's first phone wholly everybody possesses. In some emergent markets, hence the tale moves, the word Nokia has become a general nomenclature for mobile phones. But it became synonymous with the mobile phones are where

* The firm by investing in R&D activities could work for the development new mobile technologies that could enable the firm to use market its services more efficiently (Bootby, 2007).

We will be particularly focused on making the market for Windows Phone. In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia. In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products.

The high-end Smartphone market segment has developed tremendously in the recent years. The beginning of this growth was marked by Apple introduction of its first iPhone, which has managed to change the whole industry . Since then technological companies like Samsung, LG, HTC and Nokia have strived to get a valuable market share, offering a superior value to its customers,

Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets.

Nokia has conducted a customer-driven marketing strategy. They segment the market by income and they have divided their target group into developing markets and developed ones. They sell phones to over 150 countries and among them European countries contributes to 39 percent of its total net sales while Asia, Latin America, and other developing markets account for 56 percent. It is shown from the numbers that developing markets are essential for Nokia.

Nokia cell phones have been arranged into four different categories, according to use, price, need etc. The four categories are Multimedia, Business, Lifestyle and Connect and each category contains several different phone models. Here for this exercise, I shall evaluate these different business units in relation to the 4Ps model of marketing.

While wireless penetration in urban areas has increased significantly over the last few years, rural and semi-urban areas continue to be under-penetrated. The medium segment is likely to be the fastest growing with 240 million handsets in 2014 (Source: Analysys Mason).

The product, which I have chosen for this assignment, is the mobile phone Nokia 7210.

The Nokia is one of the global technology leaders. It is the multinational company that provides data networking and telecommunication products to the customers. They provide wide ranges of communication products and services for the different communication service providers, government offices, large enterprises and different household consumers. It is the global company that is operated by 160 nationalities in more than 100 countries across the world. They are constantly developing different products that help to connect the people in different ways (Nokia, About- us, 2017). The vision of the company is to expand the human possibilities. They are making the constant effort to provide their user with