Nokia 's Marketing Strategy For Nokia

3. The Statistics - Apple introduced the IPhone in 2007, according to Forbes Magazine, today Apple has sold over 100 million IPhones.

Microsoft and Nokia invented new window OS smart phone and form a new mobile platform in the market. Their market share tends to be increased due to their expertise in differ field. They are a lot of fans from different sector. After they alliance with each other, their market share will be increased too. Since they will a lot of fans from different sector of market, it means that they will have a larger market to promote their new smart phone. Besides that, they will add some new value or features to the new window phone in order to increase the sales price of the product. So that, they can generate more return from revenue and also maintain a position in its customer’s

In spite of being a branded and reputed company, there is other several companies which are producing Smartphone like Samsung, L.G., and Sony so on. So there is a tough competition among these company to increase their consumer and sales. One of major threat is that other Smartphone have same operating system ( android) but iPhone has its own operating system(IOS) and cost of the android phone are cheap compare to iPhone. Furthermore, Apple biggest competitor Samsung has large number of phone in competitive prices so most of the customer are interested on other phone, as well as there

Having shed its underperforming handset business, Nokia planned to focus on telecommunications equipment, mapping business, and patent portfolio. Ballmer first approached Nokia CEO Stephen

The target markets for Nokia is the former Nokia stronghold regions- United Kingdom, UAE, Russia, Indonesia and Germany among others.

So, that why I chose Nokia Company to do this research and solve the problems that company has. I have two objectives from this research. First, I want to solve the problem that Nokia Company have it in their technology. They should make a new technology for their produce to avoid any problem. The second objective is advancement again to the marketplace and to compete with other companies to be the first company in produce mobile phone like in past.

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

They will focus on Nokia’s key business areas: high-end smartphones and mass-market mobile phones. Each unit will have profit-and-loss responsibility and end-to-end accountability for the full consumer experience, including product development, product management and product marketing.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

For Nokia to stay in the business they need to meet these basic requirement of the customer. If Nokia does not meet the customer requirements, then the customers will walk away and will use another brand such as Samsung, Erickson etc. Nokia was successful because they met the needs of the customers. “The Marketing concept holds that the key to achieving the organisational goals lies in determining the needs and wants of target markets and delivering the desired satisfaction more efficiently and effectively than the competition”[3]. For an organisation to provide products that satisfy customers needs through a co-ordinated set of activities that also allows the organisation to achieve its goals, because customer satisfaction is the major aim of marketing concept.[4] Organisations need to communicate effectively with their customers, outlining the benefits of its service and how they can be used to

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.

From Nokia’s website (2016) their values are designed to guide their decisions, their way of working, and their responsibilities to customers and other stakeholders, and to accomplish this, Nokia’s leadership needed to take several actions.

Nokia’s current CEO Steven Elop admitted that Nokia was not able to respond fast enough to the changing market and that had resulted in significant decline in its market share. The technology moves very quickly and it is difficult to predict market trends.

After the release of the Iphone, Samsung rapidly followed the demands of consumers. Nokia, on the other hand, attempted to succeed with Symbian, its operating system. In August 2007, Nokia launched Ovi, an online store to sell songs, games and maps compatible with Symbian operating system. Ovi not as successful as predicted, as the iOS and Android market share continued to increase. Nokia focused on the Symbian for far too long, a platform established since 2002. Operating systems became an important factor for the success of manufactures as customer demand shifted towards new features and application. Nokia’s decision, in 2011, was to partner with Microsoft and release the Windows Smartphone, Lumia series, under the Windows phone 7 software. (Singhal, 2013). Nonetheless for the first quarter (Q1) of 2012 Nokia’s financial report revealed a 1.34 billion euro loss in smartphone sales (Chang, 2012). The partnership had have been a clever idea on paper; however it was overly late compared to the release of the Galaxy and Iphone. Alex Spector, a strategic analyst, claims that it is of greater difficulty to follow change when currently being on top (2012). This was evidently what occurred to Nokia Oyj, the company was at the summit and by any means was not able to react to the changes in time. Therefore, in spite of its Microsoft partnership, the value of the company continued to decrease, as Apple and Samsung continued to