Nokia's Business Strategy in India

Industry Factors: Indian telecom network is the second largest in the world after China. India has 864.72 Million wireless telephone connections and a tele-density of 73.34% as on December 2012. (Dept. of Telecom, Government of India, 2012-2013)

Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones group markets wireless voice and data products in consumer and corporate markets. The Multimedia segment sells mobile gaming devices, home satellite systems, and cable television set-top boxes. The Enterprise Solutions group develops wireless systems for use in the corporate sector. Wireless switching and transmission equipment is sold through the company's Networks division. Nokia operates 15 manufacturing facilities in nine countries and maintains research and development facilities in 12 countries.. Originally

The first ever cellphone was created in 1876 by Alexander Graham Bell. Cellphones were introduced to the public in 1945, but before cellphones there was the mobile telephone services . The largest MTS market had no more than 44 channels, cellular networks were an ingenious way to expand service dramatically. In the 2000s, Apple released its first phone which included computer-capable technologies. Samsung. LG, and others followed Apple's footsteps and phones just keep coming faster each year. Cellphones were mainly created to make life easier on humans but some people have been taking advantage of this privilege.

It established in 1871 and it is very old company. It was one of the biggest company in world in that time and it competition with other companies who is produce cell phone. The main product is cell phone. Nokia Company produce a lot types of mobile phone and different from other. There are phones with big screen and other with small screen. Also, they have phone with keyboard and other without it work by the touch. Also, Nokia Company provide other services which are internet services such as applications, music, digital media and messages. Nokia offers digital mapping and navigation

Nokia now facing hard time. The company which was dominating the market for years now do not any entity in the market. They mainly focused on middle class and lower class people which was the main problem. They should focus on higher class people who can afford better quality phone with better features and application. If they starting doing it again I am sure people will again attracts to Nokia phones and the company will start once again.

Cell phones, as we know them haven’t been around for that long. The quick progression of the item and development has enormously influenced the regular daily existence in the general public eye today. It 's implementation has been genuinely quick considering that mobile phones were inexistent a quarter century ago. The first phone was made by Alexander Graham Bell. According to an article, ' 'This brought upon a major change in communication and gave leeway to the improvement of the telephone in the days to come ' '(Bellis, 2013b).

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

The concept of the cellular phone was developed in 1947 which originated from the mobile car phone. The concept of the cellular phone was produced by Bell

Here Tata Docomo was at an expanding stage. The offers it provided gave them good feedbacks and it flourished in the market.

The initial introduction of mobile telecommunication was made during 1980s in Europe and Finland was the first European country that adopted mobile cellular network, followed by Sweden, Norway and Denmark (ITU, 2009). It was only in 1986 that the first mobile network was launched in France by France Télécome

Tata is confided for its recognition to strong values together with business ethics. Every single Tata company is run independently and has its individual BOD and in addition shareholders with whom it is responsible. There are more than thirty Tata publicly-listed subsidiaries. These subsidiaries possess an aggregate marketplace capitalization of around $152 billion and in addition the investor base of around 62 million (ET Bureau, 2011). Tata Group’s major subsidiaries are:

The Indian telecommunications industry is one of the largest and fastest growing in the world. According to Business Monitor International, India is currently adding 10-12 million mobile subscribers every month. At the moment, India has around 1.1 billion mobile subscribers. Just in 2014-2015, India’s telecom industry generated around 40 billion USD in revenue. Furthermore, according to a study conducted by Nokia, the communications sector is expected to emerge as the single largest component of India’s GDP before 2020. The government is very supportive of this industry, modifying legislation in order to facilitate it. For

The high-end Smartphone market segment has developed tremendously in the recent years. The beginning of this growth was marked by Apple introduction of its first iPhone, which has managed to change the whole industry . Since then technological companies like Samsung, LG, HTC and Nokia have strived to get a valuable market share, offering a superior value to its customers,

In cellular industry, Nokia has set the global opportunities to face new challenges and activities of fall behind the competitors of other industries.

The booming revolution in Information Technology sector has pushed the India’s telecom market significantly. India has shown tremendous growth in past few years in terms of mobile services. Mobile phones are a vast improvement over the telecommunications technology of the past, and now become an important asset in today’s busy life. Mobile phones have become the necessity in today’s competitive environment to meet the emerging global economy.