Nokia's Main Competitors

Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones group markets wireless voice and data products in consumer and corporate markets. The Multimedia segment sells mobile gaming devices, home satellite systems, and cable television set-top boxes. The Enterprise Solutions group develops wireless systems for use in the corporate sector. Wireless switching and transmission equipment is sold through the company's Networks division. Nokia operates 15 manufacturing facilities in nine countries and maintains research and development facilities in 12 countries.. Originally

To effectively regain entry into the markets and remain competitive, the memo emphasizes on the evolution of Nokia and ensure that innovations are delivered to the market in a timely manner. Collaboration among the staff is

However that in 2007 the market of Nokia Company started to decrease and the reasons for that is the new competitions like IPhone from Apple that introduced smartphones, along with Android by Google, and Samsung. Even though Nokia Company results for 2012 were pre much good by having 101982 workers across 120 countries along with sales in more than 150 countries, and the reports for revenue were around 30€ billion. Nokia was announced to be the second largest world for mobiles phone makers in terms of unit sales after Samsung, with having world wide market share 18.0%. However that Nokia Company for current days has 3.2% in smartphones and they lost 40% of their revenue in mobile phone in Q2 for 2013. Nokia was listed in fortune global 500 to be world’s 274 largest companies for 2013 from revenue sides. So Nokia Company has good products, services, and reputations. Knowing that their products are good and have nice services, yet comparing to others like Samsung and Apple they are weak because those provide an outstanding products and services which consist of smartphones. So Nokia want instead of providing a good services and products to become like their competition and provide an outstanding products and

Nokia Company is a telecommunications company and Information Technology. They produce mobile phone. Nokia is very old company or we can say it a one of the best company in past. In this integrated research project, I will provide a lot of details of chosen industry, organization, a SWOT analysis highlighting issues or challenges that lead to proposed research objective. Also, I will identify three relevant CLOs from semesters 7 and 8. Then I will identify of the chosen issue or challenge with a clear objective or problem statement. Moreover, I will write details of research activities including the proposed methodology. (wikipedia, 2016)

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

They will focus on Nokia’s key business areas: high-end smartphones and mass-market mobile phones. Each unit will have profit-and-loss responsibility and end-to-end accountability for the full consumer experience, including product development, product management and product marketing.

However, nowadays Ericsson is faced with a plethora of internal and external problems, hindering its growth and limiting its market footprint and this is what this report aims to

In 2005 the Nokia sales in western countries of Europe and in America were largely poised at certain point, the company was not making any profit in these regions. The North American market creates roundabout 8% of sales for the company, Nokia was losing its grip on Europe, and the market share was dropping in from 42% in 2004 to 38% in 2005. The only opportunity for Nokia in this case was to develop rich market ground in developing countries.

Nokia’s book value of equity increased by €5,278 million from 2006 to 2007. An increase in book value does not necessarily indicate an increase in Nokia’s share price. The market value of a share does not depend on the historical cost of the firm’s assets, but on investors’ expectation of the firm’s future performance. There are many events that may affect Nokia’s future profitability, and hence its share price, that do not show up on the balance sheet.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Thanks to the last 5 years hardworking of the whole company, 009 has become one of the leading windows phone companies in Australia and Europe. Despite the company is struggling in surviving under the serve competition in the smart phone market, 009 still have strong product competitiveness and moderate market share in Australia market. It did not rank highly as the firm was facing increasing finance pressure from decreasing profitability (GoVenture 2016). A glance of financial reports of these five years indicates that 009 got highest profitability in year 2 and then jumped stepped into negative in year 3 and 4. In the last year, 009 was still unprofitable but has a relative decrease amount of loss (GoVenture 2016).

Also, Nokia didn´t want to discuss with the German authorities to try to find a midway to continue the operations. Germany wanted to talk, but Nokia didn´t give them the chance. For me, Nokia's silence is not justified

Nokia is a no doubt understood pioneer of equipment modern plan in the versatile business, and would contribute its ability on equipment outline, dialect bolster, business fragment, territorial compasses and administrator relationship in the standard Windows Phone items (Ling, 2011).

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product

The Swedish telecommunications company Ericsson, one of the “Big Three” mobile handset manufacturers in the 1990s, started to reach difficulty as it entered the new millennium. In 2001, Ericsson’s sales dropped by 52%, recording a $1.39 billion loss which preceded an announcement that would lay off 20% of their workforce. Ericsson found itself losing market share to “Big Three” rivals Nokia and Motorola and eventually even to Siemens. Analysts attributed this downfall to Ericsson’s stagnant phone designs, slow time to market and their inability