Non-profit Organization Marketing
Relying on country characteristics, NGO have different meaning. By summarizing existing literatures, the concept of global NGO community was initially introduced by United Nations in 1960s, defined NGO as an aggregation from voluntary citizens to form an organization whose purpose are focus on local, national or even international level to dedicated to some particular issues on social causes like animal protection, same sex marriage or mental health to bring citizens’ concern to governments while encourage others stakeholders to participated in the organization to strive for social improvement by providing physical goods or services, monitoring policy and implementing different programmes without any commercial benefit (Sargeant, 1999; KCSF, 2005; United Nations, 2016). Marketing is nothing new, everyone understand it is a process in creating customers’ value and build strong relationships to capture value in return (Koter et, al, 2015). However, NGO marketing also known as social marketing is a comparatively new idea germinated by notable marketing scholars Philp Kotler and Sidney Levy in 1969 to indicate the feasibility in utilizing commercial marketing activities in NGO (Chong, Lam & Siu, 2004; Mullatahiri, 2008; Parthasarathy, 2012). This idea had triggered lots of discussion in past decades, some scholar believed this idea could help NGO to choose the right potential donors, communicate vision and mission effectively while finally
A semi-detailed business overview of the non-profit organization known as the YMCA or Young Men’s Christian Association is discussed. A brief history of the origins of the company is detailed along with the definition or explanation of the company’s mission statement. The organization’s basic legal, social, and economic environment is described. Likewise the YMCA’s management structure, operational issues, as well as financial issues are discussed. Lastly, the possible impact that potential change factors, which includes the role of technology, can present to the YMCA business organization are discussed.
Founded in 1942, the Ad Council is non-profit organization that delivers and benefits the lives of society every day. This organization works with tons of companies to promote powerful messages that would have an extreme impact across the country. The Ad Council continues to be the dominant producer in the United States for public service announcements changing the lives of many.
The NCAA is a non-profit organization that organizes and executes college sports, which includes football, basketball, etc. Key word from the previous sentence would be “non-profit organization”. What kind of “non-profit organization” makes as much money as they do? The NCAA players bring in great revenue with their outstanding efforts in bringing their team up to the top, because that is what the fans like to watch. Now does it seem fair that the NCAA does not give the players back any money at all to the players that actually bring the money in? In simple terms the NCAA makes large amounts of profits and needs to start distributing some of the money to the players (History of College Basketball, 2013). According to another article, the
A not-for-profit organization responsible for the provision of leisure services would be Boys & Girls Club. This is an organization that truly holds up the values of being a not-for-profit organization. Their mission is "To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens" (Boys & Girls Clubs of America, 2013). With a mission such as this it is obvious that this is an organization that is about the youth and enabling them to grow as individuals.
The last stage of my proposal includes no longer recognizing the NCAA as a purely commercial venture. The NCAA as an amateur, educational organization, does not fit well into the traditional antitrust analysis as applied by the court in NCAA v. Board of Regents of the University of Oklahoma. By viewing the NCAA as a profit-oriented economic entity, the court struggled in an effort to make sense out of both the per se and rule of reason tests. Justice White's dissent explained that the majority erred by: first, failing to recognize the NCAA's role in promoting amateur athletic competition as an integral part of the process of higher education; second, treating the NCAA television plan as a ‘purely commercial venture’; and third, applying a traditional
There is a non-profit organization located in Greenville NC called, The Junior Women’s Association of Greenville, NC. They have a board of directors in addition to members of the organization. They state on their website, http://www.jwagreenville.org/ , that this organization is comprised “of women committed to promoting volunteerism, developing the potential of women, and improving the community through the effective leadership of trained volunteers.” I feel that in order to serve with full potential on any board of directors one must feel a real passion for the goal of the organization. I do truly support what this organization stands for and believe that it can help make Greenville a better place. They partner with Association of Junior
When starting this project, I was not sure who I wanted to interview, which field of social work, I wanted to know more first-hand information about. I thought about interviewing a school social worker, or a non-profit management social worker. I eventually decided that I would like to learn about non-profit management because I have not had much knowledge on that concertation.
Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief.
Nonprofit Organizations The purpose of this research is to define nonprofit organizations, describe opportunities that are present in nonprofits, outline advantages and disadvantages of working in the nonprofit sector, and explain how you can determine if this is an area for you to consider as a career. WHAT IS THE NONPROFIT SECTOR? "Nonprofit" is a term that the I.R.S. uses to define tax-exempt organizations whose money or "profit" must be used solely to further their charitable or educational mission, rather than distribute profits to owners or shareholders as in the for-profit sector.
Nonprofit organizations have several functions, and not each one is alike. Essential to all non-profit organizations are four functions: planning, budgeting, funding and management.
Marketing gets no respect in the nonprofit world. Program people tend to hold the most senior positions in nonprofits and accordingly
In today’s world there are hundreds of thousands of non-profit organizations (NPOs) established at the local, regional, national and international level, and their influence is increasing. Non-profit organizations even considered the third sector of the economy (the first two is the public and private, or commercial). It is believed that they have a special role in development of civil society. In those countries, which have largely shaped the system of legislative regulation of the sector (USA, UK, Australia, etc); the state spends huge sums on research programs in the field of standardization of the NPO.
There used to be a time when zoos used to be full of animals. A time when extinction was not a problem. That was the past. Today, zoos all around the world are missing many animals such as the African elephant or the dodo bird. All of these wonderful animals became extinct because we were careless enough to let them all die. World Wildlife Fund (WWF) is an organization that is trying to prevent extinction from happening. WWF is an environmental organization dedicated to “protecting the world’s wildlife and wetlands” ("World Wildlife Fund"). It is one of the largest private supported conservation organizations in the world, with support from one million members in just the United States. WWF was formed on September 11, 1961 in Morges,
World Vision, founded in the USA in 1950 by a young pastor Robert Pierce, is one of the largest relief and development organizations in the world whose total revenue coming grants, product and foreign donations is about $2.6 billion.
Per John M. Bryson, strategic planning, if properly conducted, can help the leaders and managers of public and non-profit organizations think, learn and act tactically. Strategic planning enables organizational leaders and managers to first identify their organization’s mission and/or purpose. Thereafter, the planning process permits these leaders to pinpoint the actions and activities that will enable the organization to achieve its mission. Finally, the planning process requires the organizational leaders to synthesize objectives and activities into a blueprint or concrete plan of action under which the organization will conduct its business.