Non-Store Retailing

9425 Words Aug 20th, 2007 38 Pages
Nonstore retailing is a form of retailing in which sales are made to consumers without using physical stores. The non-store retailers are known by medium they use to communicate with their customers, such as direct marketing, direct selling and vending machines or e-tailing. Non store retailing is patronised to time conscious consumers and consumers who can't easily go to stores, or compulsive buyers. Most non-store retailers offer consumers the convenience of buying 24 hours a day seven days a week and delivery at location and time of their choice. Nonstore sales are now growing at a higher rate than sales in retail stores. Non-store retailing now accounts for more than 15% of all consumer purchases, and it may account for
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There are many buying situations in which electronic retailers can provide sufficient information, even though the merchandise has important ‘touch and feel' attributes.

A Comparison of E-tailing and Other Formats


Hypermarket Supermarket Kirana Online Call-in

Breakeven volumes high medium low medium medium
Scalability high high low high medium
Up front investment high medium low medium medium
GM based on volumes high high low medium medium
End customer experience medium high low medium medium
Pricing low high high high High
Services low high low high High
Atmosphere medium high low medium medium
Convenience low medium high high High
Range high medium low high Low
End customer experience medium high low medium medium is a good example of a business that is totally Internet-driven. You can buy or sell all kinds of things using, and you'll never set foot in a store. Amazon has warehouses where they store the goods they sell, and they have offices where their employees work and where their servers rest
Bezos named his company "Amazon" after the world's most voluminous river. The company was incorporated in 1994 in the state of Washington, began service in July 1995, and was