Nordstrom Code Analysis

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Better Online Presence: Nordstrom can do a better job by reaching its target audience by creating a better online presence. Nordstrom can use online as a way to communication better to customers via their website. Nordstrom can do this by drawing attention and highlighting their “Free Shipping, Free Returns” policy as well as their shopping loyalty program. By displaying more information about the company’s private label credit and debit cards can encourage customers to shop at Nordstrom to gain reward.

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The following Four P’s should be practiced by employees on Nordstrom Inc. so that they can provide the customers with the best customer experience. The first one is principle. Employees of Nordstrom Inc. should represent the Company with utmost honesty. They should strive to abide by the Company policies, rules and regulations. They should show respect to themselves, the Company and the customer. They should conduct themselves with utmost politeness. Professionalism should also be portrayed in the services they accord to the clients. Nordstrom Inc. should invest in its consumers. The Company should realize that their consumers are their greatest asset.

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Nordstrom, Inc. was founded in 1901 by John W. Nordstrom. At the time when the store was opened, in 1901 in Seattle, it was just a shoe store. Today, the company is known as a fashion specialty retailer, offering apparel for women, men, and children. They offer other products such as shoes, gifts, cosmetics, handbags, jewelry, accessories, and fragrances (Nordstrom Inc.: Company profile, 2016). To this day, the company’s headquarters are in Seattle, Washington, and has expanded operations in 39 states and Canada, with a total of 323 stores, of which there are 121 full-line stores (Company History, n.d.). The company employs about 67,000 people. For the financial year ending January 2015, they recorded revenue at $13 million (Nordstrom Inc.: Company profile, 2016). The company’s number one goal since their existence has been to provide the customer with the best possible service (About Us, n.d.). They excel in customer service, which can be considered as one of their main strengths (see Appendix B for more detailed information about the SWOT analysis).