Nordstrom Coupons Analysis

When Nordstrom first started it wasn’t the big retail store that it is today in fact its name wasn’t even Nordstrom, it was Wallin & Nordstrom and it only sold shoes. The founders of Wallin & Nordstrom are John W. Nordstrom and Carl Wallin. Nordstrom didn 't really get that name until 1971. Before becoming just Nordstrom the company decided to make some changes and in 1963 Nordstrom decided to expand and include women apparel, and in 1966 they incorporated men’s and children 's wear. In 1973 Nordstrom was recognized as “the largest fashion specialty store on the west coast” this as stated by the Nordstrom website. Although the Nordstrom store beginnings were in the west coast the retail stores started to expand quickly and began to open stores in the east coast and California. As for today Nordstrom is not just a big retail store, but it is known as a great place to work by Fortune 100 best companies to work for, which has 329 stores located in 39 different states and Canada and 200 Nordstrom rack stores. Just in 2015 the company reached a record in sales making $14.1 billion. Nordstrom still has a long way to go and plans to keep expanding in Canada, but also plans to have 300 Nordstrom racks store by the year 2020.

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In 1901, Nordtrom, Inc, was founded by John W. Nordstrom and Carl F. Wallin who are Swedish immigrants. As the very beginning, it was a very small shoe store in Seattle, washington, howeve it has grown into a fashion specialty chain with global reach (Nordstrom, 2015). As of July 2015, the company operates 209 stores throughout 38 states in the United State and Canada. According to the company reports, the total net income of Nordtrom has been increasing in the past few years. According to Loeb, the net sales and total assets of Nordstrom improved at 8.5 and 4.8%. in addition, the net sales of the company reached $13,110 million and the net earning was $720 million in 2014 (2014). In order to make shopping become more convenient, the company provides its’ customers high-end clothing, shoes, accessories for women, men and kids. As of July 2015, Nordstrom has total 118 full-line stores, 183 Nordstrom Racks stores, two Jeffrey boutiques and one clearance store. In addition, the company also provides its customers through online at Nordstrom.com, Nordstromrack.com and Hautelook.com, a private sale site. Therefore it also helps the company make more sales from remote customers. Moreover, the company has expanded their business into a credit segment. By having its own cards, the company can increase its revenue by financial changes. According to Hoovers, Nordstrom provides its customers Nordstrom Visa cards including credit cards, debit cards

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coupons.com was founded in 1998 by Steven Boal, the CEO, and has its headquarters located in Mountain View, CA (coupons.com, 2015). coupons.com offers online, printable, social, mobile, and loyal card promotions, making them the leaders in digital coupons (coupons.com, 2015). Being the CEO, Boal is responsible for the strategic and operational direction the company is headed (coupons.com, 2015). Social Responsibility as defined by Perrault, Cannon, and McCarthy (2015), is what a business owes to society to make it better (p. 24). According to coupons.com, they give employees three paid days every year for them to choose to volunteer somewhere special. As a company project they have built playgrounds in places where crime rate is high, leaving

*Beep**Beep* “Is that all for you today ma’am,” she says in a very rehearsed and monotone voice. The woman says, “Yes I have coupons.” She pulls out a black binder marked “Coupon Saver” and box that makes loud noises of an abundance of pennies, nickels, and dimes hitting each other. The cashier's face now resembles a stale face emoji. As the woman begins to pull the coupons from her black binders and clear pockets attached into the silver hooks. She looks past at her green apron with the grocery stores huge logo to view the time on her iPhone. She lets out a loud sigh as she notices that she should have gone on break fifteen minutes ago. The Manager walks by and looks at the cashier and winks at her with his clipboard and pen in hand. As the

The two sites I chose to compare are BJ’s and Sam’s Club. I chose the two of them because they do carry some of the same products but yet a lot of different products.

This is a time of the year when there are shoppers busy online to make most buying that they might have ever made during the course of a year, it makes the market look into compassion with different services which certain people are willing to make use of and purchasing is a simplistic application

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I have picked Nordstrom, Inc. the American chain of extravagance retail establishments headquartered in Seattle, Washington. The organization has 349 stores working in 40 states, Puerto Rico and Canada. Nordstrom additionally serves clients through nordstrom.com, nordstromrack.com, and its online private deal website, Haute Look. To develop the business there are new domains Nordstrom needs extend their business as a feature of their general money related methodology. On account of the general microeconomic condition for the nations to be considered for an extension, they need to give extraordinary chances to Nordstrom to enhance their universal nearness. China is the clearest open door. Growing in can be affected by the expense structure and

Nordstrom is a market leader in their own right. A seamless shopping experience coupled with personalized service has made Nordstrom the place to shop. Employees are masters at clienteling and building a lasting relationship with the consumers that pass through their doors. Nordstrom has also established a strong social media presence on all major platforms through consistency and interaction with their followers. Another strong suit of Nordstrom’s is their e-commerce and mobile business. Tying these three things together gives Nordstrom the upper hand in the industry.

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Overland Sheepskin Co., founded in 1973, is a retailer of premium sheepskin, leather and fur products. The brand’s product line consists of an impressive 1,500 styles of the finest sheepskin coats, leather jackets, fur and wool coats, sheepskin footwear and handbags. Through the years, Overland has expanded its product line to include home and auto accessories such as sheepskin and cowhide rugs, pillows, car seat covers and accessories.

We don’t rely on promotions, be it one-day sales, coupons, or “friends of friends” sales. We think our regular pricing has to have integrity.” Fifth is presentation, where the stores image is determined. Nordstrom is known for its relaxed upscale image. Sixth is personnel or customer service, where employees assist customers with their shopping experience. Nordstrom’s personnel are outstanding while they may not serve customers champagne they definitely will go out of their way to assist customers. I think that their personnel have to be the reason behind their success. Whether the story about the customer buying one shoe or the customer returning tires are true or not, gives the current and potential customers a sense of comfort and good customer service beats prices any day.